Harbor Distributing, L.L.C. has entered into an agreement to acquire substantially all of the assets of Bay Area Beverage Co. in Northern California. The transaction is scheduled to close on Friday, June 12, 2020 and will roll into Reyes Beer Division’s existing Golden Brands operations in Northern California.
“Despite the short-term effects we are seeing on our business related to the global pandemic, we remain focused on our long-term strategy and are fully committed to growing our business and creating more opportunity for our people,” said Tom Day, Chief Executive Officer, Reyes Beer Division. “We have complete confidence that the beer industry will continue to prosper and come out strong on the other side of this crisis.”
Tom Reyes, President of Reyes Beer Division West, said, “We have always been extremely impressed with Bay Area Beverage as a company. We are very pleased about this opportunity and are looking forward to a smooth transition and combining our team with theirs in this territory.”
The acquisition will add approximately 8 million cases and nearly 3,000 new customer accounts, and includes brands from key suppliers such as Molson Coors, Heineken USA, Constellation Brands, Diageo, Mike’s and Lagunitas.
“Bay Area Beverage Company has been a leading distributor in our service area for some of the most important and exciting domestic, international and craft brands,” said TJ Louderback, President of Bay Area Beverage Co.. “The Reyes family is an industry leader and I am confident they will continue to build on the success our team has achieved over the years.”
This comes after Reyes Beer Division completed five acquisitions across its national footprint over the past six months, adding approximately 9.8 million cases to its volume, and continuing to strengthen its partnerships with suppliers such as Constellation Brands, Molson Coors, Heineken USA, Diageo, Mike’s, Boston Beer, Lagunitas, Mark Anthony Brands, Stone Brewing Co., Pabst Blue Ribbon, Belching Beaver, Yuengling, Sierra Nevada, Dogfish Head, Founders, and more.