A new survey by Drizly find locally made products ranked first among special product attributes that matter most right now in stocking decisions (cited by 62% of respondents), with celebrity-owned brands trailing by only a few percentage points.
Also important to off-premise operators, especially for wine: “organic and natural” are non-price-related decisions that affect their purchasing decisions, especially for wine.
Among their top concerns: product shortages, price increases and lbor shortages.