Molson Coors is seeking to expand the 9.3% growth in volume Redd’s Wicked recorded last year.
The new flavors – kiwi and watermelon – are intended to appeal to younger drinkers.
“The gains we’ve seen from Redd’s Wicked Apple show us that our drinkers like what we’re offering and trust the Wicked brand,” said Frank Cirone, senior marketing manager for Redd’s. “Now we’re bringing even more to the table with the launch of Wicked Watermelon and the return of Strawberry Kiwi, both of which we expect our consumers will embrace.”
Also changing: Packaging. Instead of the primarily black cans and apple images, the new cans will offer splashed of color corresponding to the flavor