Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, introduced a new product line: AgaVida, a subtly sweet, slightly effervescent wine made from premium agave and infused with natural fruit flavors.
Rancho La Gloria AgaVida is available nationwide at Walmart for a suggested retail price of $12.99 per 750ml bottle and will launch in additional retailers throughout 2022. The latest innovation joins Rancho La Gloria’s portfolio of agave-based bottled, canned and frozen cocktails that include Rancho La Gloria Ready to Drink Margaritas, Skinny Margaritas and Paloma.
Derived from 100% Blue Agave nectar, the same organic material needed to distill authentic tequila, it is then sweetened with syrup from the same 100% Blue Agave used in the fermentation process. Prior to bottling, Rancho La Gloria infuses the wine with a variety of premium fruits, resulting in an easily drinkable agave product featuring light and refreshing flavors.
“Rancho La Gloria is known for agave-based products, and with AgaVida we have the opportunity to introduce new consumers to the category through a flavorful, yet approachable wine,” said Russell Stanley, COO of Patco Brands. “At 5% ABV and with four familiar flavors to choose from, AgaVida is an easy to drink table wine that can be sipped throughout the day or night and tastes exceptional all the while.”