It’s made of 50% authentic unfiltered German Hefeweizen and 50% pomegranate juice, and an alcohol by volume (ABV) of 2.5% for a crisp taste that’s easy to drink. Schöfferhofer Pomegranate follows Schöfferhofer Grapefruit product to market.
Schöfferhofer Pomegranate will be exclusively offered in 6-pack bottles to off-premise locations in the Pacific Northwest, including Oregon, Washington and Utah beginning in January. This is the first time this beer is available in bottles. But it’s not the first time the liquid has been available in the U.S. Park-goers at Walt Disney World’s Epcot World Showcase have been enjoying the beer since earlier this year in Epcot’s country of Germany.
“We set out to meet the increasing consumer demand for more delicious, low alcohol options as evidenced by Schöfferhofer Grapefruit, and we’re excited about our latest innovation – Schöfferhofer Pomegranate,” said Armin Buehler, head of marketing of Radeberger Gruppe USA. “The Pacific Northwest region is known for its adventurous culinary and lifestyle scene, and we’re excited to introduce this product to this area as a test market before rolling it out nationwide.”