That’s top 10 among super premium-priced vodka brands sold in the U.S., and is based on 26-week Nielsen sales data. It’s available in more than 25 states.
“To become a Top 10 Super Premium Vodka brand indicates we have earned the recommendation of expert retail and on-premise partners. It also means consumers are responding favorably to the Purity taste and quality promise,” says Purity Vodka Inc CEO Andy Kullhem.
Mathias Tönnesson, Master Blender at Purity Distillery in Sweden says: “Our main ingredients, Swedish wheat, and malted barley, are carefully selected without any chemical cultivation or processing. We believe that by using organic ingredients it creates a much better tasting vodka, and of course, is better for the environment.
“We also value the quality of the water that we use and believe it’s crucial to the taste. Most brands use only distilled water, which removes any of the natural nuances, sediments, and flavors that help bring out the complexity of the vodka. At Purity, we use naturally soft Swedish water, and as a result, it blends with the other ingredients creating a complex, characterful, and truly unique spirit,” he said.