Portland, Ore., is home to the more wine retailers and wineries than another other city on a per-capita basis, according to Infogroup, which ranked Metropolitan Statistical Areas (MSAs) with a population of 1 million or more by their concentration of wine-related businesses per 10,000 residents.
Using these indicators, Infogroup identified the top 10 U.S. wine cities:
- Portland, Ore.
- San Francisco
- Seattle
- Sacramento, Calif.
- Rochester, N.Y.
- San Jose, Calif.
- New York City
- Washington, D.C.
- Hartford, Conn.
- Cincinnati
With 1.545 wine-related businesses per 10K residents, Portland proved the most favorable U.S. city for wine lovers, with San Francisco ranking second with 0.73 per 10K residents. Known for its wine country, California boasts three cities on Infogroup’s list.
Total U.S. wine sales (including imports) approached $60 billion in 2016, up 4 percent from 2015. Additionally, 2016 marks the 24th consecutive year of growth for U.S. wine sales.
“Using data to reveal where a particular industry is thriving can benefit both business owners and marketers,” said Mike Iaccarino, chairman and CEO of Infogroup. “Beverage marketers, for example, can look to our data sets for more advanced and personalized targeting to reach either beer or wine lovers. Data-driven insights continue to spearhead marketing, and Infogroup’s unique layering capabilities can help marketers become leaders in their respective industries.”