Five bars to receive a $10,000 cash prize and a year’s supply of POM Wonderful 100% Pomegranate Juice by creating cocktails made with the POM.
Entrants will develop a signature POM-inspired cocktail and sharing a photo of their creation on Instagram along with the recipe, tagging @POMWonderful and nominating a local bar. Entries will be judged on presentation, creativity, diversity of ingredients, and the extent to which POM Juice is featured.
On Oct. 1, 10 finalists will be chosen, and their cocktails will be featured on the @POMWonderful Instagram page. Consumers will have the opportunity to vote for their favorite POM cocktail by “liking” the photo to determine the semi-finalists. Five winners will be selected Oct. 11. The winners’ nominated bars will receive a $10,000 cash prize to help them recover from pandemic hardships, along with a year’s supply of POM Juice to incorporate into cocktails.
The bar community played an important role in the beginnings of POM Wonderful 100% Pomegranate Juice, bringing to life the iconic POMtini and pomegranate margarita. With so many bars impacted by COVID-19 closures, we wanted to rally behind those who have supported us,” said Adam Cooper, senior vice president-marketing, Wonderful Co. “Through a friendly competition and unique POM cocktails, we hope to bring some hope, excitement and flavor to the bars and bartenders that have had a challenging year.”