Jeff Agdern, Senior VP of Pernod Ricard USA’s New Brand Ventures unit said distribution will be expanded to 50 markets by the end of 2020 from the current 30.
Kaveh Zamanian, founder of Rabbit Hole, left his day job as a clinical psychologist and psychoanalyst to fully dedicate himself to the art of crafting whiskey in the very heart of Kentucky’s whiskey culture.
As part of the strategic partnership with Pernod Ricard USA, Zamanian is keeping the majority of his shares in Rabbit Hole and will continue to operate the company.
Rabbit Hole, an award-winning range of Kentucky spirits, is particularly recognized for its iconic, state-of-the-art Distillery in the heart of Louisville. The brand’s Straight Bourbon and Rye whiskeys are crafted with a mix of carefully selected grains, distilled in copper Vendome column stills and aged in native oak barrels by Louisville’s hot summers and cold winters.
Terms of the transaction, which is expected to close shortly, weren’t disclosed.