Pendleton Whisky donated $100,000 donation to the Western Sports Foundation’s Protect the Ride campaign, established in response to the COVID-19 crisis, which offers direct relief for Western sports athletes facing financial hardships.
Pendleton Whisky also invited Western sports fans to join them in honoring the meaning of “True Western Tradition” by visiting PendletonWhisky.com to donate directly to the Protect the Ride campaign or purchase a Pendleton Whisky bandana—all proceeds going directly to the fund.
Pendleton Whisky’s donation is one of many initiatives its parent company, Proximo Spirits, enacted in response to the COVID-19 pandemic across their portfolio of brands, including a $1 million donation split between charity organizations Children of Restaurant Employees (CORE) and World Central Kitchen (WCK).