Patrón Tequila Introduces Francisco Alcaraz Barrel Room at Hacienda

The room is twice the size of the current barrel room allowing Patrón to nearly double the rate of production of its aged portfolio. The 16,850 square foot expansion provides more space to run aging trials and Hacienda Patrón will store over 20,000 barrels of tequila between both barrel rooms combined.

The new building features an upstairs tasting room for educational sessions, and an underground private bar, La Cava, fully equipped bar to develop craft cocktails. La Cava is an exclusive speakeasy bar, available for select VIP guests, featuring a custom cocktail menu developed by Patrón head mixologist Oskar Murillo.

Here, Patrón will host their most valued customers for exclusive tastings such as participating in the Barrel Select program – a unique opportunity where spirits retailers and on-premise account owners are taken through a detailed, guided tasting to choose their own bespoke, one-of-a-kind barrel of aged Patrón tequila.

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