Patrón Tequila invites fans to celebrate International Margarita Day as it embarks on its search for 2019’s “Margarita of the Year.” The competition, featuring eight refreshingly unique twists on the iconic cocktail, kicks off today with the winner selected just in time for Cinco de Mayo.
Patrón is bringing together eight bartenders from across the globe to showcase their most unique and creative interpretations of the classic margarita. Each contender in the search draws inspiration from their local regions to craft fresh flavor combinations – think juniper and rose, lychee and ginger – as they vie for “Margarita of the Year.”
Fans can vote for their favorite once daily now through www.MargaritaoftheYear.com. The margarita with the most votes will be crowned on April 25, 2019, in a global finale at Hacienda Patrón in Jalisco, Mexico. The bartender who creates the winning recipe will be handed the coveted “Margarita of the Year” trophy to proudly exhibit in his or her bar.
“There’s tremendous merit in a bartender who can craft a simple, classic margarita with the finest quality and freshest ingredients, but these eight bartenders have truly transformed them into masterpieces,” says Lee Applbaum, Global Chief Marketing Officer at Patrón Tequila. “Using inspiration from local ingredients, stunning garnishes and of course the perfect tequila – Patrón – these globally inspired drinks are elevated into true works of art.”