With 50% of consumers polled in the Consumer Holiday Survey said they are planning to give more meaningful gifts this year, Patron Tequila is offering a virtual gift wrapper to accompany Patron this holiday season.
To begin the virtual gift wrapping process, users can enter http://patrontequila.com/gift-wrap via their desktop or mobile device. From there, they will be able to choose from seven different holiday-inspired wrappers, upload personal photos and add customized text to both sides of the bottle.
Festive emojis and Patron inspired stickers are also available to add some fun to their unique wrapper. Once finalized, the user will receive a link that they can share with a recipient 21 years or older via text, email or social media. The gifter will also be directed to Patrontequila.com where they will be able to purchase a bottle of Patron to send to their recipient to wrap up their experience.
Once recipients receives their link they will be able to see their custom gift wrapping come to life by holding their phone camera over their box of Patron.
If the recipient doesn’t have a box handy they can simply focus the phone on any surface, and they will see their custom gift wrapping appear.
When viewing their custom design, the recipient will have the opportunity to video or snap still pictures of their custom wrapper showcasing the experience so they can share on social media or keep it as a memory.
The PATRÓN Virtual Gift Wrapper can be used on any smartphone or tablet eliminating the extra step of having to download an app. Most AR experiences currently available are gate-kept by the process of downloading an app onto a device and this experience bypasses that hurdle for consumers.
In a first for the spirits industry, Patron has put the ability to create augmented reality content in the hands of the user by pairing user generated content with Web-based AR renderings that generate in real time.
This system provides an accessible consumer journey so those that are 21 or older can enjoy the Patron Virtual Gift Wrapper, wherever they are and on whatever device they’d like – making it very easy to virtually wrap and personalize a bottle of Patron for friends and loved ones to enjoy this holiday season.