Truly Launches Limited-Edition Truly Poolside Variety Pack

Truly Hard Seltzer announced the launch of its new, limited-edition Truly Poolside Variety Pack which features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. The Truly Poolside Variety Pack will be available May 15th through July at select retailers nationwide.

Truly Poolside Variety Pack takes inspiration from Dua Lipa‘s second studio album, Future Nostalgia, and features bold can designs, a nod to those retro, nostalgic influences. For added playfulness, each can sports a spirited summer saying like; “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” Each flavor in the pack is 5% ABV, 100 calories and only 1g of sugar.

“As the next phase of our multi-year partnership with Dua Lipa, we’re thrilled to launch the new Truly Poolside Variety Pack,” said Lesya Lysyj, CMO of the Boston Beer Co. “From the summer cocktail-inspired flavors to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia. No matter what you have planned for the summer, we hope you get out there and flaunt all your flavors, big and small.”

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Westland Distillery Extends Outpost Range

Westland Distillery’s Outpost Range welcomes Colere Edition 2 American Single Malt Whiskey (50%ABV, 7o0ml, $149.99 SRP) to their growing portfolio of premium single malts that celebrate Pacific Northwest provenance and the new frontiers in whiskey.

With a first edition launched in 2021, Colere American Single Malt Whiskey reflects Westland’s core mission to push beyond the old-world conventions and explore new varieties of barley bred outside the commodity system. Only 3,000 bottles of this second edition are available worldwide for purchase at www.westlanddistillery.com/shopfront and where fine whiskeys are sold.

“Our second edition of Colere is another example of the possibilities a single malt has, especially when stepping out of the whiskey landscape we’ve inherited and are accustomed to,” says Westland Co-Founder Matt Hofmann. “Already, only two releases in, we are seeing new frontiers opened as the exploration of new and ancient barley varieties continues. With this year’s release it’s not just theoretical, you can taste the impact that barley has on the final flavor.”

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Schlafly Releases New Style for Summer

Schlafly Beer, the original, independent craft brewery in St. Louis, released a new seasonal beer, Hazy Punch IPA (6% ABV). Brewed with Eclipse, Citra and Mosaic Hops, this beer is said to deliver on all of the summer flavors: hazy, juicy, fruity and hoppy.

Hazy Punch IPA is now available in 6-packs of 12-oz cans across Schlafly’s distribution as well as Schlafly’s four St. Louis area brewpubs.

“This beer celebrates the future of Schlafly’s approach to design and packaging,” says Schlafly CEO, Fran Caradonna. “Not only will it come from our new canning line, but it showcases a colorful and vibrant design, which is something that customers will see from us more this year – both for seasonal releases and with Schlafly staple beers.”

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Mijenta Tequila Launches ‘Most Refined Expression”

Mijenta Tequila said it launched its most exclusive and refined expression to date, Añejo Gran Reserva, just in time for Cinco de Mayo.  SRP: $199.

Aged for 18 months in a series of hand-selected casks to create its unique and sophisticated flavor profile, the ultra-premium small-batch spirit will be limited to 2,160 bottles in its first release.

The Añejo comes on the heels of Mijenta’s highly acclaimed Blanco and Reposado expressions, which launched in September and December 2020 respectively. Mijenta Añejo Gran Reserva is produced using the award-winning Blanco as its base, a limited quantity of which is reserved expressly to produce this spirit. The tequila undergoes an intricate 18-month aging process during which it matures in four different types of hand-selected casks, each of which brings a unique property to the final expression. This aging process creates a complex, intense and refined profile distinct from other añejo tequilas, the company said.

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Bordeaux Cuts Carbon Emissions 24% in 10 Years

Bordeaux winegrowers and wine merchants have collectively reduced carbon emissions by 24% since 2012, and plans to further cut greenhouse gas emissions to reach a total reduction of 46% by 2030, the Bordeaux Wine Council said.

The regional action plan will track changes in five main sources of emissions, notably: viticultural practices, energy efficiency, freight transportation, glass packaging and carbon capture. These tactics are a continued response to address the dual challenges facing Bordeaux: the need to adapt to climate change and reduce their environmental footprint.

As of 2021, 75% of Bordeaux vineyards are certified sustainable, as compared to 35% in 2014. Sustainability has gained impressive momentum in Bordeaux: organic vineyard area increased 43% in 2021, and today, almost 20% of Bordeaux vineyards are fully certified organic.

Here are the sector’s top goals for the 2030 carbon reduction plan:

  1. Adjust viticultural practices to reduce the number of passes through the vines by 10%, and increase the fleet of non-fuel oil equipment by 20%. Bordeaux is testing and deploying alternatives to viticultural practices including the use of fuel oil and raising awareness of how to maintain machinery to prolong equipment life. It is also seeking out more natural solutions to reduce inputs, such as the development of ecological corridors and implementing agroforestry.

2. Deploy energy saving solutions in buildings to increase process efficiency.  A renewed focus on constructing low-energy buildings and semi-underground cellars that avoid the use of air conditioning and heating, and opt for natural insulation such as straw bales helps reduce environmental impact.

3. Target 100% of freight and road transport to be provided by haulers committed to climate initiatives.  
The region prioritizes partnerships with transportation providers who are committed to climate initiatives. Reinforcing the use of alternative fuels, such as biofuels made from grape pomace in collaboration with local distilleries is another active solution. The use of more carbon-free solutions, such as balancing sea freight with air, is also underway.

4. Reduce glass bottle and packaging weight by 10%.
From 2007 to 2019 the average Bordeaux wine bottle weight was reduced by 12% and the region is committed to continuing the trend. The sector will launch an awareness program to encourage use of eco-designed materials and has a goal of reducing bottle weight by 10% by 2030.

5. Capture, store and utilize carbon in addition to reducing it.  Beyond reducing carbon, Bordeaux aims to capture, store, and utilize the carbon that is naturally present in local soils and plants. By planting trees and increasing flower cover, carbon can be better managed as part of a responsible vineyard plan. Capturing the carbon that results from the fermentation process can also be recycled to create non-toxic biodegradable products widely used in food, pharmaceutical and cosmetic sectors.

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What We’re Reading —

A Maryland winery is setting fires to save its vineyard from ‘major loss’

It’s been exceptionally cold in Maryland this Spring — a winter weather advisory was issued in March in Montgomery County with 1-2 inch snow accumulation a possibility.  On March 12 the high was 28 degrees; normally the high is 54 in March.  That led Rocklands Farm Winery to set fires in its vineyard to save their harvest.

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