Molson Coors Spends $65 Million for New Spritzer Warehouse in Fort Worth

It’s part of Molson Coors Beverages‘ plan to bring more hard seltzer production in house.  Construction is expected to be completed later this year.

The producer of Topo Chico Hard Seltzer and Vizzy said the investment is expected to allow the Fort Worth brewery to remove third-party vendors used for final pack assembly. This move will alleviate shipping costs and improve the time to market.

As businesses struggle with elevated transportation costs and inflation, companies like Molson Coors are looking for ways to cut expenses while having more control over the products they make.

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Grey Goose Essences Teams Up with Grammy-Nominated Recording Artist Kehlani For 2d Annual “In Bloom” Concert Experience, Live From New York City

On July 10th in New York City, Kehlani will immerse fans in the brand’s blooming natural world with a rooftop concert performance. Singing beloved classics and new music from her latest LP “Blue Water Road” live for the very first time, the global event will be made available to NYC-based fans aged 21+ on a first come, first serve basis and experienced by even more virtually, via a specialty YouTube livestream.

“It’s always wonderful to work with someone who has a creative, singular vision that can help bring your brand’s story to life, and even more so when you’re a big fan of their artistry,” said Grey Goose VP-North America Aleco Azqueta. “Kehlani’s unique sound and style perfectly parallels the natural intrinsics of Grey Goose Essences so we knew she’d be a great partner to bring us into the second year of our annual In Bloom experience. Last year’s virtual concert reached over 16 million viewers, so this time around, we’re grateful for the chance to go a step further and safely bring that total sensory immersion to the real world in New York City.”

 

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Labatt USA Donates Part of Sales to Aid Michigan Boating

L­abatt USA said it will donate a portion of its summer sales of Labatt Blue and Labatt Blue Light to support cleanup efforts and improvements around boat launches, harbors and water trails throughout Michigan. From June 1 to Aug. 31, 2022, Labatt USA will donate $1 per case from every 15-pack and 24-pack and 50 cents from every 16 oz pint, up to $15,000, of Labatt Blue and Labatt Blue Light purchased in the state of Michigan to the Michigan Department of Natural Resources.

“For nearly 15 years, Labatt has supported local nonprofit and community improvement projects in Michigan,” said Scott Suppes, trade marketing manager, Labatt USA.  “Our Labatt team is committed to bringing families and friends together while positively impacting the environment in local communities that we serve.”  The summer of 2022 is the 75th anniversary of the Michigan State Waterways Commission, which has been integral to providing safe, public access to Michigan’s freshwaters since 1947. The Labatt donation will support boating-specific sustainability efforts throughout the state.

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A-B Donates $200,000 to UNCF

For the second consecutive year, the Anheuser-Busch Foundation has made a $200,000 donation to United Negro College Fund to support an emergency fund that awards up to $2,500 per student, to help students attending UNCF-member historically Black colleges and universities (HBCUs) complete their degree requirements. Through last year’s grant, 69 students received assistance this year to help them walk across the stage on graduation day.

Without funding, the students would not have finalized their degree completion due to outstanding academic debt, including fees from tuition, room and board, tutoring, lab fees and other college-related fees that were not covered through direct payments by the student, family contributions, grants, loans or scholarships.

“I would like to sincerely thank UNCF and Anheuser-Busch Foundation for the scholarship which enabled me to become a LeMoyne-Owen College graduate,” said Braxton Miller, a biology major who plans to attend the University of Tennessee Health Science Center in the fall to begin nursing school and pursue a career as a holistic nurse.

Camden Marsh, a graduating senior at Allen University, said the scholarship funds helped him “to pay off student loans.” “I want to personally thank UNCF and Anheuser-Busch Foundation for helping me as I embark upon this new journey in my life upon graduation.”

“I want to truly thank UNCF and Anheuser-Busch. You saved me when I had to pay for not one but two courses I had to take. You truly and honestly blessed me,” said James Wilson, Benedict College graduate who majored in criminal justice administration and will enter the U.S. military to pursue his chosen field.

Through the renewed partnership, the Anheuser-Busch Foundation is continuing the degree completion program this year to support eligible students, with applications opening in July and awards announced in the fall. Eligible students must be African American, a senior attending a UNCF-member HBCU with a financial need preventing them from graduating. Students must major in business, engineering or supply chain logistics. Awards up to $2,500 will be made to an estimated 70 students.

Over a 50-year partnership, Anheuser Busch—through both the company and its foundation—have contributed more than $5.5 million to boost UNCF’s mission.

“For more than five decades, Anheuser-Busch and its foundation have championed UNCF’s efforts, making investments in HBCU students’ futures a priority, and helping so many students with emergency funding at a time when they needed it the most to graduate,” said Maurice E. Jenkins, Jr., executive vice president and chief development officer, UNCF. “We thank the Anheuser-Busch Foundation for helping these talented, deserving students to realize their college graduation and make their dreams come true.”

”At the Anheuser-Busch Foundation, we are committed to investing in the economic prosperity of our friends and neighbors to help build stronger communities,” said Julio Suárez, Anheuser-Busch Foundation. “Through our longstanding partnership with UNCF and the degree completion program, we are proud to continue to empower these bright students, so that they may secure the full benefits of a college degree and be able to pursue their professional goals.”

Scholarship recipients have shared “thank you” videos, expressing their appreciation to UNCF and Anheuser-Busch Foundation for providing the emergency funds necessary to help them graduate.

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Cascade Hollow Releases a 79.8 Proof 15 Year Old Barrel

Cascade Moon 15 Year Old Barrel Proof is one of the only barrel proof spirits under 80 proof on the market today. As it is under 80 proof, it is not designated as a whisky but classified as a spirit distilled from grain.

Since the line’s inception, the mission of the Cascade Moon series has been to further conversations around the American whisky category while bringing consumers a variety of beautiful and small-batch liquids. The latest release of the series offers drinkers a unique tasting experience by bringing a barrel proof spirit distilled by grain to consumers and providing an opportunity for more discussion around the relationship between proof and quality in the category.

Starting now, Cascade Moon 15 Year Old Barrel Proof will start rolling out on shelves in Tennessee, Texas and California for a limited-time only at a suggested retail price of $124.99.

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‘Ship My Spirits’ Expands to Delaware

After first launching in New York and Vermont, “Ship My Spirits,” the grassroots coalition with the common goal of modernizing the spirits marketplace by allowing direct-to-consumer shipping of distilled spirits, has expanded to Delaware.

“Nearly every day we tell potential customers we cannot ship them our spirits,” said Dr. Ron Gomes, Painted Stave Distilling. “Thus, Delaware law restricts our ability to win new customers, grow our small business, as well as those businesses that support us.”

The Delaware Senate Banking, Business and Insurance Committee will hear SB 285 in the coming weeks, a bill to permanently allow distillers to ship their spirits products directly to adult consumers.

“Direct shipping is a critical step to secure the future of our industry,” said Margie A.S. Lehrman, CEO of the American Craft Spirits Association. “Not only do we know we can do this safely and responsibly as evidenced by the success of wine dtc shipping in states across the country, but we have also seen how direct shipping has created an important lifeline for our community of craft producers who are currently facing so many small business challenges, from tourism declines due to COVID, the rising costs of grains, to global glass supply shortages.”

“Consumers want distilled spirits shipped straight from the distillery to their doorbell, and that’s the goal of the ‘Ship My Spirits’ campaign,”said Chris Swonger, president/CEO, Distilled Spirits Council of the U.S.  “Direct-to-consumer laws in Delaware need to be modernized to increase consumer choice, build small businesses and tourism, and create an on-ramp to distribution for new products. Allowing distillers, large and small, to direct ship supports consumers, producers, wholesalers and retailers which continues our support of the three-tier system.”

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