Wine Road Launches “Insider” Rewards Program

Wine Road, a destination marketing association of wineries and lodgings in Northern Sonoma County, recently launched a new membership rewards program, Wine Road Insider, for frequent and would-be frequent visitors along the Wine Road.

For just $100 per year, two members of the same household can enjoy Wine Road Insider perks such as:

  • Opportunity to purchase limited, reservation only, event tickets 24 hours in advance of the public.
  • Time sensitive “deals and perks” directly sent to “Insiders Only” via text or the Wine Road app. Deals on wines, shipping, tours, swag with tasting, and more!
  • Wine Road Concierge will help you plan your trip with
  • “Insider Only” offers from other local businesses such as Sonoma Zipline Adventures, Safari West, various restaurants, Pure Luxury Transportation.
  • Save on wine, tasting fees and shipping offers at participating wineries – listed and regularly updated on our website and the Wine Road app.
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Provence Rose Sweeps Offers a Chateau Stay

Provence Rosé Group celebrates  National Rosé Day with a chance to win a trip Provence, complete with  luxurious accommodations for two people for four days and three nights including breakfast, a flight credit of $1,000, and dinner at Michelin Star Restaurant – Jardin de Berne at Château de Berne, Dinner at Ultimate Provence, Dinner at Château St Roux, and VIP wine tours at the three Estates.

Guests can enter starting on June 11, 2022 (National Rosé Day) when the contest opens by following both @chateaudeberne and @ultimate_provence on Instagram and completing  the contest form at https://provencerose.com/pages/winatriptoprovence and simply fill it out. The winner will be announced on the Estate Instagram pages on Sept. 5, 2022.

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Nutrl Sweeps Offers Chance to Upgrade Living Situation

Nutrl (Anheuser-Busch) will help one lucky winner upgrade the living situation and graduate from sharing a space with roommates to living solo – plus a year’s supply of NÜTRL. NÜTRL is an easy to drink hard seltzer made with three simple ingredients: vodka, seltzer and real juice.

This ultimate upgrade opportunity is launching on the heels of Nutrl ‘s Seltzer Graduation event on June 7, a “graduation” ceremony and party at New York City’s Hudson Yards to celebrate the graduation to a better-tasting hard seltzer. Actor, comedian and Saturday Night Live star Chris Redd delivered the commencement speech to the graduating class of hard seltzer drinkers, which was followed by a party honoring the Seltzer Grads who made the upgrade to Nutrl. Guests were treated to “upgrade stations” showing how easy it is to elevate their wellness, food, style, travel and more. Highlights from the upgrade stations include hair and makeup styling, beard grooming, professional headshots, tarot card readings, on-site massages and facial treatments and travel giveaways.

“NÜTRL is here to help people graduate to that next phase of life, starting with their hard seltzers,” says Marisa Siegel, Head of Marketing RTD Spirits, Anheuser-Busch. “We’re excited for people everywhere to experience the simple and refreshing taste of Nutrl . Cheers to upgrading your seltzer and upgrading your summer.”

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First “Do It Yourself’ Hard Seltzer Mix for Home Soda Machines

Splash Hard Seltzer is a newly launched, first of its kind premium hard seltzer mix, compatible with all home soda machines. Splash is an innovative product that takes the concept of “do it yourself” and introduces it to the hard seltzer beverage market, produced by Blu Wave LLC. Splash enables hard seltzer fans to create fresh, tasteful DIY hard seltzer cocktails from home.

Splash is an alcohol-based concentrate offered in a variety of tasty and fun flavors, such as Cucumber Mint Margarita, Mojito, Black Cherry, Lychee, Grapefruit, Sangria, and Raspberry.

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Buzzbox RtD Cocktails Revamps Packaging, Launches New Tequila Cocktail

Today, Buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all-natural ingredient cocktails. The company also announced an exclusive agreement with Blue Ridge Spirits & Wine Marketing for distribution management and customer sales.

The new bBuzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small-batch rum or premium vodka. These new illustrations reinforce the all-natural, quality ingredients in each Buzzbox premium cocktail.

The new designs also replace the plastic straw with the Dreamcap, Tetra Pak’s state-of-the-art resealable screw cap made from renewable materials. The innovative design provides optimum beverage flow control and a resealable closure, delivering the ultimate drinking experience.  This plant-based cap made from plastic derived from sugar cane further increases the renewable content of the Buzzbox’s carton packaging from Tetra Pak. The new designs maintain the recyclable benefits of Buzzbox’s signature lightweight Tetra Pakâcartons made primarily from paperboard, while in a larger 250mL format. The new boxes increase the cocktail contents, but the price remains unchanged, providing consumers 25% more value.

“Buzzbox is a purpose-driven company. Crafting cocktails focused on quality and sustainability is the heart of everything we do. Our latest packaging updates show this purpose in action by increasing the renewability of the package while protecting the fresh quality ingredients found in our cocktails. Plus, with new graphics, our boxes look even better while doing it!” said Rod Vandenbos, founder/CEO. “We are always pushing for more as our customers demand sustainable solutions. As next generation solutions become available, we will continue to innovate to offer our consumers and trade partners the best quality ready-to-drink cocktails possible in lightweight, recyclable packages made from renewable materials.”

Featured in the new packaging is the much-anticipated buzzbox Tequila Paloma premium cocktail. The tequila-based cocktail features all-natural grapefruit and lime juices sourced from California orchards. Rolling out on shelves starting now, the new Paloma cocktail is line priced with all the buzzbox premium cocktails with a suggested retail price of $12.99 per 4-pack.  

In addition to expanding distribution into three new markets, Arkansas, Missouri and Rhode Island, an exclusive sales partnership agreement with Blue Ridge Spirits & Wine Marketing will expand availability of the Buzzbox premium cocktails. “We are very excited to partner with Buzzbox. Its unique packaging and incredible liquid will make it a standout in this ultra-competitive category. We look forward to much success on this brand,” said Carlos Carreras, Blue Ridge Wine & Spirits CEO. The Blue Ridge team will be focused on giving the brand broader exposure in existing markets and enabling Buzzbox premium cocktails to move into new regions. Buzzbox premium cocktails will initially launch with Blue Ridge Spirits & Wine Marketing in ten states, including California, Texas, Florida, Colorado, Arizona, Louisiana, Arkansas, Oklahoma, Rhode Island, and Wisconsin. 

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Insect Seen Threatening California Wine County by 2027

The spotted lanternfly, an invasive insect that can kill grapevines and damage other crops, has a chance of first reaching the wine-producing counties of California in five years, according to a new analysis from North Carolina State University researchers.

In the study published in Communications Biology, researchers used a computer simulation tool to predict the timing of the spread of the spotted lanternfly, Lycorma delicatula, across the U.S. if efforts to control its spread are stopped. They predicted there is a high probability of the insect spreading to North Carolina by 2027, and a chance of the insect first reaching California’s grape-producing counties that same year.

“This is a big concern for grape growers; it could lead to billions of dollars of losses in the agricultural sector,” said the study’s lead author Chris Jones, research scholar with the NC State Center for Geospatial Analytics. “With this study, we have a baseline that we can use to evaluate the effect of different management strategies.”

The spotted lanternfly is native to Asia. It was first identified in the United States in Pennsylvania in 2014. Since then, it has spread to at least 11 other states. The invasive insect can damage or destroy commercially valuable crops such as grapes, apples, almonds, walnuts, cherries, hops, and peaches, as well as certain trees. It kills plants by directly feeding on them, and can also damage them by leaving behind a residue known as “honeydew” that helps mold grow. California, which produces 82% of the nation’s grapes, has been identified along with Washington state as a “highly suitable” climate for the spotted lanternfly.

“It’s hard to say in advance exactly what the spotted lanternfly’s impact will be on the grape-producing regions of the West Coast, since we only have data from cold-producing regions,” Jones said. “In Pennsylvania, we’ve seen vineyard losses from the double whammy of cold and from spotted lanternflies feeding on the vines. But we do know producers can also experience losses because of the mold growth alone.”

To predict the insect’s spread, researchers used a computer simulation tool known as “PoPS,” or the Pest or Pathogen Spread forecasting system, which they have developed to track any type of pest or disease. Their system combines information on climate conditions suitable for spread of the pest with data on where cases have been recorded, the reproductive rate of the pest and how it moves in the environment. New data helps their forecasting system get better at predicting future spread.

To track spotted lanternfly, researchers used observations gathered by state and federal agriculture and pest experts between 2015 and 2019. They considered railroad networks to be a “high risk” pathway for the spotted lanternfly to spread to the West Coast, as it is a hitchhiking pest that can lay its eggs on many different surfaces, including vehicles. People can accidentally move the insect when they transport shipping material, stone, railroad cars, or even vehicles where the insect has laid its eggs.

“The main reason we included proximity to the railroad network in our model is because it is highly correlated with long-distance dispersal,” Jones said.

In addition to accounting for proximity to a rail line in the insect’s spread, researchers also assumed that the insect requires the presence of the invasive host tree – the tree of heaven or Ailanthus altissima – for most of the insect’s reproduction. The researchers said the tree often grows along highways and rail lines.

“We assumed that the spotted lanternfly needs tree of heaven to complete its life cycle,” Jones said. “The presence of tree of heaven, along with rail networks, seem to be two factors that could drive spread to California. The temperature there is relatively suitable across the state.”

Researchers expect the spotted lanternfly will be established throughout much of the United States by 2037 if all efforts to control it are stopped.

In California, the researchers said the insect has a low probability of first reaching the grape-producing counties by 2027, and a high probability by 2033. They expect it will likely spread through the grape-producing region by 2034.

“When we say there is a ‘high’ probability of reaching those counties, we mean there are multiple counties that have a probability of more than 50%,” Jones said.

They predicted there would be a high probability of the insect spreading in North Carolina by 2027. The spotted lanternfly has already been identified in Virginia, and North Carolina forestry experts are tracking it closely. Researchers said they are working to raise awareness among growers here.

“We’re conducting risk assessments and developing accompanying maps right now to raise awareness among the North Carolina growers and other managers to help them prioritize management strategies,” said study co-author Ross Meentemeyer, Goodnight Distinguished Professor of Geospatial Analytics at NC State.

Researchers said their findings could help state and federal officials working to protect U.S. crops like grapes, an industry valued at approximately $6.5 billion nationwide. Their findings provide a baseline for comparison for their management strategies. In addition, officials can use their computer modeling system to test the outcome of different management strategies.

“We hope this helps pest managers prepare,” Jones said. “If they can start early surveillance, or start treating as soon as the spotted lanternfly arrives, it could slow the spread to other areas. They could also pre-emptively remove tree of heaven around vineyards.”

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