Samuel Adams to Aid Aspiring Entrepreneurs

Posted on May 5, 2021 by Joel Whitaker

With nearly 3 million women having lost their jobs in the past year owing to layoffs, furloughs and poor accessibility to child care, Samuel Adams Brewing the American Dream will select 50 aspiring or current food and beverage entrepreneurs to receive one-on-one mentoring for a year from various functional areas of Samuel Adams and financial and physical resources.

“The Brewing the American Dream program is one that Samuel Adams holds dearly as part of the business’ DNA, and we’re honored to be a part of the journey of inspiring entrepreneurs across the country,” said Jim Koch, Founder and Brewer of Samuel Adams. “We recognize that supporting moms who are also pursuing their entrepreneur dreams goes beyond just offering help to their businesses right now, so we hope that this initiative can provide some relief to a community that needs some extra support.”

Through the program,  Samuel Adams  will be offering a wide variety of resources—from business support in the form of mentorship and training sessions to more practical ways to support their day to-day including social media, graphic design, accounting/finance, legal, marketing, sales & distribution among others.

In addition to; a $500 check to contribute to childcare or groceries; a voucher to mDesign for home storage and organization needs; a 3-month subscription to City Girl Coffee that sources coffee from women-owned or -managed farms and co-operatives; a Kami Mini camera to keep tabs on the kids or simply monitor the house; and a gift card to Bathorium.com for a reset and relaxation experience in the home.

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SoberRide in DC Area for Cinco de Mayo

Posted on May 5, 2021 by Joel Whitaker

A number of bev/al suppliers and others are offered free rides home through the Washington Regional Alcohol Program’s 2021 Cinco de Mayo SoberRide program.

During SoberRide’s hours of operation this Cinco de Mayo, area resident’s age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter a SoberRide code in the app’s “Promo” section to receive their no-cost (up to $15) safe transportation home. The Cinco de Mayo SoberRide promo code will be posted at 3 p.m. on May 5 on www.SoberRide.com.

Over a-third of U.S. traffic fatalities during Cinco de Mayo involve drunk drivers, according to the National Highway Traffic Safety Administration.

During the 2019 Cinco de Mayo period (COVID-19 prevented last year’s offering), 792 people in the Washington-metropolitan area used WRAP’s SoberRide program rather than possibly driving home impaired. WRAP also offers the  SoberRide program on St. Patrick’s Day, Independence Day, Halloween and the winter holidays.

SoberRide is offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William.

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Northwest Cideries Launch a DtC Cider Club

Posted on May 5, 2021 by Joel Whitaker

More than 100 independent cider makers, from the Bitterroot Valley in Montana to Oregon’s Willamette Valley to Washington State have banded together to create the Northwest Cider Club.  Consumers who join will receive a box of new craft ciders, access to opportunities to meet the cider makers, learn about pairing and similar matters.

The current cider box contains ciders from Blossom Barn, Alma, Rain Barrell, Liberty, Greenwood and 12 Bridge Ciderworks.

Price for the boxes range from $52.94 for a box of six to $137.93 for a box of 10.

The ciders are hard ciders.  Jana Daisy-Ensign of the Northwest Cider Association tells us “we are working as a category to move the terminology toward ‘cider’ replacing ‘hard cider.’ They all do contain alcohol and are craft products, like craft beer, wine and spirits.”

COMMENT:  We have one concern about replacing hard cider with simply cider, and that is the possibility for confusion between ciders that contain alcohol and those that don’t.

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Yuengling Names Texas Distributors

Posted on May 4, 2021 by Joel Whitaker

Yuengling Co. LLC, a joint venture between D.G. Yuengling & Son, Inc., and Molson Coors Beverage Co., announced its new wholesaler partners selected to sell Yuengling’s iconic portfolio of beer brands in Texas.  They are:

Yuengling Co. will oversee expansion into Texas and any other western markets, outside of Yuengling’s existing 22-state footprint plus any future New England Expansion.

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Buffalo Trace Says Taste of Whiskey in New Warehouses More Consistent

Posted on May 4, 2021 by Joel Whitaker

Buffalo Trace Distillery has built a series of 10 new 58,000-square-foot warehouses.  Already, the distillery says, it has found the taste consistency in the new warehouses, which are seven stories tall, metal clad with insulation with wooden floors.  What’s especially noticeable about the new warehouses is that they are heated by a patented heating system in the floors with dual zones so temperature in each warehouse can be managed independently.

The distillery has found the taste in whiskey stored in the new warehouses is much more consistent than in whiskey stored in older warehouses on the distillery’s main campus.

“Consistency in a taste profile is much harder to maintain than most people realize,” said Harlen Wheatley, master distiller.  “Any time you bring a new element into the equation, it has the potential to change the result.

“We’ve worked very hard to ensure our new aging warehouses are consistent in the taste profiles for which Buffalo Trace Distillery is known,” he says.  “We test all barrels in the new warehouses every 12 months and run them through a full sensory analysis to compare them to our “standard” for that brand at the part in its aging cycle and also compare them against barrels which have been aging the same amount of time in our more established warehouses on our main campus.

“We’re really happy the taste is consistent across the board and look forward to being able to release them once they’ve reached their aging potential.  Along the way, we’ll continue to monitor them and run tests as we do with all of our aging barrels to make sure they are meeting or exceeding brand standards of quality.”

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Pearl Beer Launches a New 12 Oz. Can for Pearl xXx

Posted on May 4, 2021 by Joel Whitaker

At the same time, the San Antonio brewer launches a new website, Fine Times, in partnership with the Texas Food & Wine Alliance.

Fine Times features suggestions on things to do and see in Austin, San Antonio, Dallas-Fort Worth, Houston and West Texas, which includes cities like Marfa, Lubbock, El Paso and others. The guide will rotate seasonally to highlight curated recommendations on the website. To see the current Pearl Fine Times guide visit https://finetimes.dostuffmedia.com/.

Pearl Beer’s slim cans will be available at select retailers in all major Texas cities, with six-packs available at a suggested retail price of $9.49.

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