Stillhouse Sweeps Offers a Chance to Win ‘The Ultimate Labor Day Backcountry Weekend’

Posted on June 3, 2021 by Joel Whitaker

The weekend of rugged adventure – everything from ATV riding to zip lining, axe throwing, fly fishing, horseback riding and white-water rafting – followed by Stillhouse tastings, good food and a fire to cap off evenings under the stars — requires entry at  https://www.stillhouse.com/UnbreakableChallenge. Consumers will also have the opportunity to improve their chances to win, gaining more entries, by participating in a series of Summer Challenges:

  • Packed Up and Ready to Go – Show how you road trip with Stillhouse.
  • Made of Metal? Show Us – Show how your can goes the distance and keeps on pouring.
  • Tweak Don’t Toss – Embrace your DIY spirit and show us what your can is made of (or what you can make with your can). There’s nothing you can’t do with a little imagination (and power tools).
  • Get Your Can Out There – Take good times where glass can’t follow. Find the highest peak in your hometown and snap a photo of your can (and the view).

Beginning June 28, consumers must upload photos and post using the hashtag #UnbreakableChallenge. Two winners will be rewarded with the Ultimate Weekend Adventure in Hill Country, Texas over Labor Day Weekend, September 3-5, or Wolcott, Colorado from September 10-12. According to the Outdoor Foundation, 8.1 million more Americans went hiking in 2020 compared to 2019, 7.9 million more went camping and 3.4 million more participated in freshwater fishing.

“Americans are spending more time outside than ever before with renewed appreciation. As we kick-off a summer of escapades and holiday weekends, we want to invite the millions of consumers who camped or hiked for the first time in 2020 into the unbreakable nation the only way we know how,” said Jennifer Pisciotta, Global Vice President Marketing, Acceleration Brands at Bacardi. “And that is to inspire more exploration outside, encouraging those to break out of the confines of modern life, creating their own adventures. The impetus for this program was to then further reward enthusiasts with an unforgettable experience hosted by Stillhouse.”

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Peroni Sweeps Offers $20,000 Travel Upgrade

Posted on June 3, 2021 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premier imported lager, today unveiled ‘A Taste of Italy,’ a new summer program celebrating Italy’s borders reopening to U.S. tourists.

It will give consumers the opportunity to experience the best of the Mediterranean through birra, high-end cuisine and elevated style. The campaign will include an exclusive dining series in partnership with Secret Supper that will bring Italy’s must-visit destinations to cities across the U.S. along with a grand prize giveaway that will give one lucky fan $20,000 to use to upgrade their next trip abroad in classic, Italian fashion.

The dinner series with Secret Supper

will feature three, one-of-a-kind al fresco dining events in Miami (June 26), Los Angeles (July 31) and New York City (Aug. 21). Each will include a curated, five-course meal with Peroni infused throughout – from a key ingredient in dishes to birra. Outdoor locations and décor for each experience will be thoughtfully chosen and meticulously styled to channel the essence of Italy’s ancient cities, coastlines, and other iconic locales.

“It’s no secret Italy is one of the world’s go-to summer destinations and this season, we’re excited to bring a taste of Peroni’s home country to our fans across the U.S., especially now that the Italian borders have reopened to international travelers,” said Cara Lauritzen, Senior Marketing Manager for Peroni at Molson Coors Beverage Co. “No matter your travel plans, we look forward to channeling la dolce vita stateside this summer, whether it be through a bespoke dinner hosted with our partners at Secret Supper or the chance for one lucky fan to cross that dream Italian getaway off their bucket list later this year.”

Through digital marketing and social media content, Peroni’s partnership with Secret Supper aims to elevate the summer season and seamlessly complements the Summer of Aperitivo, Peroni’s upcoming retail campaign focused on perfecting the Italian-inspired happy hour at home in three easy steps.

Sign-ups for the Secret Supper events are available at secretsupper.co/peroni and entry in the $20,000 sweepstakes can be made at www.peroniupgrade.com.

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Economy Watch: Service Sector Growth at All-Time High

Posted on June 3, 2021 by Joel Whitaker

Economic activity in the services sector grew in May for the 12th month in a row,  with the Services PMI reached another all-time high in May, registering 64%, which is 1.3 percentage points higher than April’s reading of 62.7%, the Institute for Supply Management reports. The previous record high was 63.7% percent in March. The services sector has expanded for all but two of the last 136 months.

“The Prices Index registered 80.6%, which is 3.8 percentage points higher than the April reading of 76.8%, indicating that prices increased in May, and at a faster rate. The last time the Prices Index was this elevated was when it registered 77.4% in July 2008; the all-time high is 83.5% in September 2005,”  said Anthony Nieves, Chair of the Institute for Supply Management® (ISM®) Services Business Survey Committee.

“The Supplier Deliveries Index registered 70.4%, up 4.3 percentage points from April’s reading of 66.1%. (Supplier Deliveries is the only ISM Report On Business® index that is inversed; a reading of above 50 percent indicates slower deliveries, which is typical as the economy improves and customer demand increases.)

“According to the Services PMI, all 18 services industries reported growth. The composite index indicated growth for the 12th consecutive month after a two-month contraction in April and May 2020. There was continued growth in the services sector in May. The rate of expansion is very strong, as businesses have reopened and production capacity has increased. However, some capacity constraints, material shortages, weather-related delays, and challenges in logistics and employment resources continue,” says Nieves.

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NABI Praises U.S. Move on EU Digital Services Tax

Posted on June 2, 2021 by Joel Whitaker

The move — imposing tariffs on on goods from Austria, India, Italy, Spain Turkey, and the United Kingdom and immediately suspends them for up to 180-days for negotiations at the Organization for Economic Cooperation and Development (OECD) and the G20 process to resolve the Digital Services Taxes (DST) disputes — will continue to “create a positive environment for resolving the Airbus/Boeing trade dispute” at the heart of heavy additional tariffs imposed by the EU on U.S. bev/al products, said Robert M. Tobiassen, president, National Association of Beverage Importers.

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DISCUS Creates Diversity, Equity and Inclusion Committee

Posted on June 2, 2021 by Joel Whitaker

The new committee will be chaired by Dr. Atira Charles, Head of Inclusion, Diversity, and Equity at Moët Hennessy North America. Victoria Russell, Chief Diversity and Inclusion Officer at Beam Suntory, will serve as vice chair.

 

The DEI Committee will identify and define both immediate and long-term actions that DISCUS member companies will lead as the industry continues to elevate and enhance efforts to build more diverse, equitable, and inclusive opportunities and career paths, both now, and for the next generation of spirits industry professionals.

 

“The establishment of this committee is key to the future of our industry. Our industry must reflect the communities and consumers we serve, while also being innovative and strategic in the ways in which we show up within those communities,” said Dr. Charles. “It is an honor to serve as the inaugural chair of this very important committee within DISCUS. I look forward to bringing my years of expertise to this role, and I will lead in a collaborative way with the other committee members. We are stronger together and impacting this industry will take all hands. We must all lead with passion, purpose, commitment, and accountability to move the needle on this important work.”

 

Russell added, “I’m proud to help lead this committee as DISCUS members partner to catalyze sustainable change, driving awareness and action, to increase inclusivity, retention, and career paths, making our industry a destination of choice for diverse talent.”

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Beer Purchasers’ Index ‘Pops’ at 80 as Economy Reopens

Posted on June 2, 2021 by Joel Whitaker

The National Beer Wholesalers Association‘s Beer Purchasers Index in May soared to 80 from 64 a year earlier.

“This month’s survey cycles the May 2020 survey, a month that saw dramatic shifts in consumer behavior as the on-premise beer business was at a virtual standstill and off-premise business was booming,” said NBWA Chief Economist Lester Jones.  “This index is the strongest reading over the past five surveys going back to 2015,” he added.

The “at-risk” inventory (inventory at risk of going out of code in the next 30 days) measure of 31 continues to remain well below the long-running average as out-of-stocks and supply disruptions continue to impact the industry.

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