Spindrift Sweeps Offers 10 Opportunities for a ‘Perfect Day’

Spindrift Spiked, which launched in mid-March, is offering 10 opportunities to win a “perfect day.”  The opportunities are:

  • June 16 – Your Perfect Camping Adventure
  • June 23 – Your Perfect Golf Day
  • June 30 – Your Perfect Pool Day
  • July 7 – Your Perfect Picnic
  • July 14 – Your Perfect Backyard BBQ
  • July 21 – Your Perfect Beach Day
  • July 28 – Your Perfect Movie Night
  • August 4 – Your Perfect Field Day
  • August 11 – Your Perfect Day of Me-Time
  • August 18 – Your Perfect Dinner Party

The 10 curated “Perfect Days” features real ingredients: products hand-selected by Spindrift to capture the authentic, premium lifestyle that Spindrift Spiked embodies. Your Perfect Day includes products from brands Oliver James, UASHMAMA, W&P Design, Leeway Home, Bearaby, Five Marys Farm, The Deep, Trek Light Gear, Mark & Graham, Jaxx Living, HatAttack, Parachute, Lady & Larder, Nodpod and many more.

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WSWA Warns Travelers of Counterfeit Bev/Al Products

Wine & Spirits Wholesalers of America warned consumers that ” not all countries have a well-regulated beverage alcohol system like the U.S.

During the pandemic, many vacation destinations closed breweries and distilleries because they were said to be “nonessential.”  The result: “a thriving black market that has resulted in increased amounts of illicit alcohol entering these marketplaces. Recent incidents of Americans falling ill, and in some cases dying, have caused an increase in public awareness and media coverage as Americans emerging from COVID-19 lockdowns resume travel to these popular vacation destinations:”

This can result in wine and spirits containing toxic substances like methanol, jet fuel and various narcotics that can cause illness, organ failure or even death,” WSWA said.

Among the locations where this has become a problem:

  • Mexico forced breweries to close, giving rise to a significant black market.  Mexican officials said more than 100 people have died of tainted alcohol during the pandemic, a direct result of the brewery closures.
  • Costa Rica officials thus far this year have inspected 464 sites, seized 1,164 products and reported 31 suspected cases resulting in 15 deaths. The U.S. State Department warns travelers that “Costa Rica’s Ministry of Health has advised any persons presenting health issues after consuming alcohol, such as severe vomiting, agitation, disorientation, blindness, or any other adverse reactions, to immediately call 911.”
  • Dominican Republic officials last month reported 26 deaths due to adulterated, illegal alcohol and warned citizens that some bottles of recognized brands were found to have been refilled with product containing methanol.

It also offered consumers four tips to drinking safely overseas:

PLACE: Always purchase wine and spirits from a bar, restaurant or retailer in the main shopping or business district. Avoid remote or “off the beaten path” locations. When you walk into the liquor store, bar or restaurant, consider the mix of the other patrons you see. Seeing that both locals and tourists are shopping, dining or drinking is a sign that the establishment is serving responsibly.

PRODUCT: Stick with brands you recognize and avoid the ones you do not. And when possible, do not purchase mixed drinks.

PRICE: If the price seems too good to be true, it probably is. Be mindful of cheap, discount products.

PACKAGING: When ordering in a bar or restaurant, ask that your drink be made in front of you so you can watch the product be poured from its bottle. If possible, check the bottle for poor labeling, misspelled words, and torn labels and seals.

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Who & What —

HIRED:  Tony Chvala as global CEO of Axia Spirit, a new extra-dry mastiha spirit (40% ABV) to launch soon in the U.S., UK and Greece.  He was instrumental in building Amazon’s private label program (AmazonBasics) globally and Groupon’s third pillar of business, Goods. . . . .  Jamie Conahan as Director of National Accounts, On Premise, at John Anthony Family of Wines.  He joins from Folio Fine Wine Partners, where he was a partner and national account sales manager.

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Underground Cellar Closes $12.5 Million Funding

The Series A round was led by Accomplice, with participation from Golden Ventures and Bling Capital.

Launched in 2011, Underground Cellar reimagined the way customers purchase and experience wine with its innovative “gamification” AI technology that is integrated at the core of the platform, helps consumers discover premium wine at lower costs through free upgrades to rare and private-stash bottles from the most prestigious wineries in the industry. With its state-of-the-art storage feature and “CloudCellar,” consumers can easily become a wine collector for free by storing up to 500 bottles of wine without having to make the space in their own households and have them shipped at any time.

Underground Cellar has grown 1000% in the last 18 months and is swiftly approaching selling its 2 millionth bottle by the end of the year.

As the technology-first wine platform continues to grow, the successful tech start-up leader and former Google executive, Jeff Hardy, joins the team as COO and takes a seat on the board.

 

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Yuengling Launches a 99 Calorie Lager

Light Lager 99 tastes almost identical to Yuengling’s flagship Lager brand, but it has lower calorie and carb count and better ABV stats (99 calories, 3.2 grams carbs & 4% ABV) than its previous light lager.

“With today’s demand for low carb and low-calorie beers and a fun-filled summer around the corner, it was the perfect time to push the boundaries of taste with our Light Lager,” said Jennifer Yuengling, VP-Operations and 6th generation family member, D.G. Yuengling & Son, Inc.  “We listened to our fans’ evolving tastes and responded by refining our Light Lager beer.  With this new and improved brew, fans can have it all with low stats without compromising our iconic LAGER taste!”

Light Lager 99 further strengthens the Yuengling Lager franchise by delivering a light beer with better calorie, carb and ABV stats and iconic flavor.  In addition to its new recipe, Yuengling’s Light Lager 99 packaging features a new modern design with blue and white coloring and more prominent calorie, carb, and ABV stats.

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Intrepid Spirits Upgrades March March Hare Label

Mad March Hare, the award-winning Irish Poitín brand from Intrepid Spirits, has upgraded its bottle. The new imagery, inspired by Celtic art and mythology, creates a strong link to the ancient and legendary spirit, made in Ireland since the 6th century. This new design will be available beginning the end of May at the e-commerce site, shopmadmarchheare.com, as well as selected retailers.

The iconic boxing hares have been part of the brand’s essence since the beginning, but the new label conveys a more authentic connection to Celtic symbolism and the rich tradition of poitín making in Ireland. The now endangered hare, which has inhabited the Irish countryside since the last ice age, will be the focus of the brand’s new design. In an effort to best represent the storied history behind the spirit, Mad March Hare’s new look also incorporates Celtic lettering, as well as a more classic representation of Irish art.

Poitín is Ireland’s original spirit, dating back to at least the 6th century when records show it was distilled by monks on the island. Long before Irish whiskey as we know it today came into existence, poitín was being made in nearly every town and village across the country.

In 1661, the British Crown outlawed poitín in an effort to control, and therefore tax, all distilled alcohol production in Ireland. For 300 years, fervent drinkers continued to produce their own poitíns, keeping them under the counter and out of sight. Though a beloved part of Irish culture, it wasn’t until 1997 that the Irish government re-legalized the production and sale of poitín. SRP: $29.99.

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