1800 Tequila Adds Black Cherry to Flavors

Posted on June 24, 2021 by Joel Whitaker

1800 Tequila The Ultimate Margarita  launches Black Cherry to join its broad range of delicious flavors including Original, Pineapple, Peach, Watermelon, Jalapeno Lime and Raspberry.

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Contemporary Open Offices Led to 70% Fewer F2F Interactions: Study

Posted on June 24, 2021 by Joel Whitaker

There’s no evidence that chance meetings at the office lead to innovations, according to a study cited by The New York Times’ Upshot.

But remote work can enable ideas to bubble up from people with different backgrounds. Online, people who are not comfortable speaking up in an in-person meeting may feel more able to weigh in. Brainstorming sessions using apps like Slack can surface many more perspectives by including people who wouldn’t have been invited to a meeting, like interns or employees in other departments.

One result: Some companies, such as Roblox, are letting people stay remote two days a week and work wherever they want two months a year.

Still, the story says, if some people are in the office, those who aren’t may be penalized. There are also benefits for creativity to seeing colleagues in person; brainstorming ideas and collaborating on projects requires trust, rooted in personal relationships.

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Gin Distillers to Gin Up Business with Trade Group

Posted on June 24, 2021 by Joel Whitaker

A new craft spirits organization has been created to promote the affinity and passion for the Gin category in the U.S. among distillers, the beverage trade (on- and off-premise stakeholders), and media while celebrating the innovation within this growing category.

Spearheaded by Melissa and Lee Katrincic, co-founders and owners of Durham Distillery, distillers of Conniption Gin, and organized by a handful of pioneering craft distilleries, the U.S. Gin Association will share the wonderful new things U.S. gin distillers bring to the market each year through education and other programming.

The U.S. Gin Association is specifically focused on craft distilleries and small, independent producers with the goal to elevate and shine light on this important group of distillers as well as drive brand awareness through programming, media opportunities and more.  In addition to its Durham Distillery founders, the U.S. Gin Association currently has eight charter members – all distillers who make at least one expression of gin.

The initial members are:

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YaVe Enters Maryland, DC, South Carolina, Names Chair

Posted on June 24, 2021 by Joel Whitaker

YaVe Tequila said it entered Maryland, Washington, DC, and South Carolina through Breathru Beverage.

The brand also announced that Joe Lehane has accepted the Chairman’s position at the company.

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Cakebread Pairs Summer Wine and Herbs

Posted on June 24, 2021 by Joel Whitaker

Here’s a clever promotion: Cakebread Cellars partnered with heyrooted.com to give Cakebread followers a 10% discount and free shipping on Chef’s Choice Herb Kit.  The Rooted’s Chef’s Choice Herb Kits include fresh basil, cilantro, mint and parsley planted in 4’ pots to help customers make as many garden-fresh, herb-forward, ideal-for-white wine recipes (like salad dressings or chimichurri sauce) as they like. It’s also created a summer wine pack with 2o2o Sauvignon Blanc and 2019 Napa Valley Chardonnay.  The wine and the herb kits must be ordered separately.

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Labatt USA Transitions to More Sustainable Packaging With Ring Carriers Made of Recycled Content

Posted on June 24, 2021 by Joel Whitaker

Labatt Blue and Labatt Blue Light rolled out new recycled and photodegradable green plastic carrier rings – Hi-Cone RingCycles™. They replace the plastic rings found on its six packs, which are imported from Canada.

Starting immediately, Labatt Blue and Blue Light 16 ounce six-packs will contain the eco-friendly recycled and photodegradable green plastic carrier ringsand will be available throughout all U.S. markets where the products are sold.

The Hi-Cone RingCycles are made with more than 50%  post-consumer recycled content and continue to be photodegradable, which means they break down when exposed to UV light. The rings are green and stamped with information on how to recycle to help communicate the new sustainable packaging.

“By switching to recycled content, we’re taking one small step toward improving our environmental footprint,” said Janine Schoos, Labatt brand director. “This carrier ring will begin to break down when exposed to UV light. We value nature and understand our role in helping to reduce plastic waste and promote the health of our waterways and environment.”

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