Saucey Launches On-Demand Alcohol Delivery in Portland

Posted on July 11, 2021 by Joel Whitaker

This marks the company’s entry into the Oregon market.

Using the on-demand delivery platform, residents in Portland can now order a cold six-pack, a bottle of wine, their favorite spirits, mixers, tobacco products, and even snacks. Saucey plans to continue expanding into surrounding towns and cities in the Oregon market later this year, including Bend and Salem.

“It’s exciting to see more states and cities adopt modernized policy that allows for beverage-alcohol e-commerce and delivery. We’re looking forward to serving the Oregon market and bring Saucey to Portlanders,” said Chris Vaughn, CEO and Founder of Saucey. “Through the course of the pandemic, consumers became increasingly dependent on delivery services and that trend has only continued into 2021. Buying alcohol online has become the new normal for so many people. Whether they are looking to stock-up to fill out their wine cabinet or put in a last-minute order before a party starts, Saucey has them covered.”

With the addition of Portland, the company now operates in over 600 cities across 12 states. Current U.S. markets include: Los Angeles, San Francisco, San Diego, New York City, Boston, Chicago, Washington,D.C., Dallas, Austin, Orlando, Tampa, Miami, and Atlanta, among others.

Posted in Distribution | Tagged , | Comments Off on Saucey Launches On-Demand Alcohol Delivery in Portland

Fans Can Win Michelob Ultra NBA Championship Bottle

Posted on July 11, 2021 by Joel Whitaker

As the NBA Finals come to a close, fans will have the chance to cop a limited-edition Michelob ULTRA x Tinker Hatfield “Not For Sale” NBA Championship Bottle designed by legendary sneaker designer, Tinker Hatfield.

Presented in premium packaging that emulates a shoebox, the exclusive NBA Championship Bottle is hand-signed by the sneaker design icon himself and inspired by a combination of the Larry O’Brien NBA Championship Trophy and the classic look of a traditional basketball net. Take a closer look and handwritten etchings of NBA Championship wins over the years can be found. Upon unboxing, fans will be greeted with an iconic original Tinker Hatfield sketch from the design process, giving them a glimpse into how it all came to life.

The total number of bottles available to win are restricted to the number of points scored by the winning team in the final game of the 2021 NBA Finals. Each box is numbered for authenticity.

The sweepstakes began July 8 and ends July 22, 2021, or at 11:59 p.m. EDT on the date of the Final Game of the 2021 NBA Finals, whichever occurs first.

Posted in Promotions | Tagged | Comments Off on Fans Can Win Michelob Ultra NBA Championship Bottle

Flor de Caña Launches Global Zero Waste Month Campaign

Posted on July 11, 2021 by Joel Whitaker

The month-long initiative invites eco-conscious bars, restaurants and consumers to address the issue of food waste, one sustainable cocktail at a time.

In collaboration with Food Made Good, a global non-profit that promotes sustainability within the foodservice industry, Flor de Caña has partnered with notable mixologists in over 30 countries, including Julio Cabrera (USA), Nicole Lebedevitch (USA), Mario Farulla (Italy), Remy Savage (UK), Antonio Naranjo (Spain) and Jesse Vida (Singapore), to create delicious sustainable cocktails made with Flor de Caña rum and repurposed food waste from their local communities.

As part of the campaign, Food Made Good helped participating venues design their sustainable cocktails and adopt meaningful sustainable practices into their everyday operations. Flor de Caña will also share zero waste inspired tips and recipes on social media for consumers to enjoy and implement at home.

“Working with an ambitious, outward-looking and creative partner like Flor de Caña is the most effective way we can accelerate progressive practice across hospitality, making bars and restaurant a part of a global sustainability solution,” said Simon Heppner, CEO of Food Made Good Global.

The official Zero Waste Month website (www.zerowastecocktails.com) includes a locator of participating bars in the U.S., videos of world-renowned bartenders sharing their original sustainable cocktail creations, practical tips to reduce food waste in daily life and information on how bars and restaurants can join this cause.

Posted in Sustainability | Tagged | Comments Off on Flor de Caña Launches Global Zero Waste Month Campaign

Yakima Chief Hops Partners with K9s For Warriors for their 4th Annual Veterans Blend in Support of Military Heroes

Posted on July 11, 2021 by Joel Whitaker

Each year, Yakima Chief Hops (YCH), a global hop supplier for the brewing community, celebrates 4th of July by launching the presale of their annual Veterans Blend. Currently in its 4th year, this hop blend supports and celebrates U.S. military Veterans while collaborating with brewers to create something bigger than beer.

A new blend of hops for the Veterans Blend is selected each year by military Veteran brewers across the states. This year, it includes experimental hop varieties HBC 630 and HBC 472, as well as Ekuanot, Idaho 7 and Azacca brand hops. Along with a new blend recipe, Yakima Chief Hops also selects a different nonprofit organization to support, addressing the various needs of the Veteran community.

This year, YCH is proud to partner with K9s For Warriors, the largest provider of Service Dogs trained to aid military Veterans in everyday life. Their mission is to end Veteran suicide by providing Service Dogs to Veterans suffering from service-connected trauma. Brewers are encouraged to brew their support with their own special brew days and charitable beers.

 

Posted in Beer Garden | Tagged | Comments Off on Yakima Chief Hops Partners with K9s For Warriors for their 4th Annual Veterans Blend in Support of Military Heroes

Sugarlands Installs Largest Pot Still in U.S.

Posted on July 11, 2021 by Joel Whitaker

The new still has capacity to distill 4,500 gallons of whiskey mash and will be used to make Sugarlands Distilling Co.’s celebrated Roaming Man Whiskey.

The still is part of Sugarland’s new Kodak facility that will include a 32,364-square-foot distillery as well as a 26,500-square-foot barrelhouse. The total facility will feature 58,864 square feet of space to distill, bottle and age whiskey.

Sugarlands will support Tennessee farms and employ more than 40 new production staff at the Kodak location, including distillers, blenders, bottlers, barrel warehousemen, maintenance, and programming personnel. The company currently employs more than 100 team members in Tennessee.

The new facility will complete phase one of Sugarlands’ Kodak footprint, and will serve as one of the largest distilleries in Tennessee.

The copper cap was bolted into place during a Pot Still Capping Ceremony Sunday (7/11).

Sugarlands Roaming Man Tennessee Straight Rye Whiskey is bottled twice a year, and the whiskey has historically sold out within hours of release. The new distillery and barrelhouse will enable distribution of Roaming Man Whiskey to be expanded nationwide over the coming years.

During the ceremony, master distiller Greg Eidam provided a guided tour through the new distillery, which is expected to open in late 2021 and will offer a retail component along with tasting and tour experiences in the coming years. Made possible with grant support from the Tennessee Department of Agriculture, the facility will use raw materials like Tennessee grown white corn, rye, and malted barley to make its Roaming Man whiskey.

“When we opened Sugarlands Distilling Co.y back in 2014, I had no idea what a ride we were in for,” said Greg Eidam, master distiller. “I feel like we grabbed ahold of a rocket ship and there is no telling how far it will take us. I am absolutely honored to be surrounded by this amazing team as we’ve grown Roaming Man into the nationally recognized and celebrated Tennessee Rye whiskey it is today.”

Posted in Distillery | Tagged | Comments Off on Sugarlands Installs Largest Pot Still in U.S.

Buffalo Trace’s 5K Turns 20

Posted on July 1, 2021 by Joel Whitaker

It’s been 20 years since Buffalo Trace Distillery started its Great Buffalo Chase 5 K walk-run event that attracts over 1,000 people, including around 700 locals, to the distillery every July 4.  Proceeds of the event are donated to a local VFW post which in turn uses them to sponsor a fireworks show for the folks in Frankfort, Ky., Kentucky’s capital city.  I interviewed Sarah Newman, events manager at the distillery, about the race, other events and how she developed a career in events management.

Posted in Marketing | Tagged , | Comments Off on Buffalo Trace’s 5K Turns 20