New Canned Cocktail, Spritz Society, Launches

It’s a direct-to-consumer launch.  The beverage has a base of 100% real white wine made from grapes harvested in California, infused with natural fruit flavors and a touch of effervescence. Produced in Sonoma, the ready-to-drink natural Spritzes will debut with four key flavors: Grapefruit, Lemonade, Blood Orange, and Pineapple.  Each 8.4 oz. can has 6% ABV, 120 calories

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Two Roots Brewing Taps Sheehan Family Companies for Northeast

Non-alcoholic craft beer brewing pioneer Two Roots Brewing Co., the only non-alcoholic craft brewer to win back-to-back medals at the Great American Beer Festival, said it signed Sheehan Family Cos.  to disgtribute to  grocery stores, liquor stores, bars, and restaurants in ConnecticutMaineNew HampshireRhode IslandVermont, and upstate New York.  It successfully launched earlier this year in Massachusetts.

The expansion now brings Two Roots availability directly to a total of ten states. (including CaliforniaMichigan, and Arizona).

The launch includes Two Roots’ three core non-alcoholic craft beers, including 2019 Gold Medal winner Enough Said, a crisp Helles; 2020 Bronze Medal winner Straight Drank, a West Coast-style IPA, and New West, an East-meets-West style IPA. All three styles are available in six-packs of 12 oz. cans.

“We are thrilled to partner with the Sheehan Family Companies in these key states as we execute our expansion plan across the country,” said Ron Goodson,  Two Roots’ president/CEO.

“The robust Sheehan distribution network, their strong retail partner relationships, and attention to our brand in the market will continue to accelerate the popularity of the non-alc craft beer growth phenomena. We are extremely confident in how Sheehan will represent Two Roots to meet the growing consumer demand for our ultra-premium, non-alc craft beer.”

“The non-alcoholic craft beer category continues to be in high demand,” said Robert Hodson, Director of Corporate Brand Management, Sheehan Family Companies. “The Sheehan Family Companies is excited to expand our partnership with Two Roots, bringing their incredible non-alcoholic craft beer offering to retailers and consumers across the Northeast region.”

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Texas ABC Threatens to Revoke On-Premise Licenses Over Vaccine

It’s a delicious irony that on the very day that Texas Gov. Greg Abbott disclosed he had contracted Covid, the Texas Alcoholic Beverage Control Commission said restaurants that require patrons to show proof of vaccination may lose the liquor licenses.

Abbot signed a bill in June that prohibits businesses from requiring customers to show proof of vaccination to enter.

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BeerBoard Count of Taps Pouring Count Rebounds

The percentage of  taps pouring beer ticked back up to 71% after falling back to 70% in the last period, BeerBoard reports.  Three of the 10 states tracked saw an increase — Nevada grew 3% to check in at 82%, while Tennessee (67%) and Texas (72%) grew one point each.

After a period of sizable decline, Volume saw a +3.8% climb for the period. Seven of the 10 states tracked saw growth, led by Nevada (+17.0%), New York (+6.5%) and Georgia (+6.3%).

Locations open and pouring beer held firm at 91% of locations open for the second consecutive period, and the same rate it was exactly a year ago. The rate has consistently registered at 90%, or above, since late January.

Rate of Sale reclaimed a small slice of the significant decline from last period, growing +2.8% over August 12-15. Like Volume, Nevada paced the states seeing growth, climbing +14.4%, while New York (+6.0%), Georgia (+5.9%) and Tennessee (+4.5%) were also up.

After four periods of little-to-no movement, Volume Share saw a sliver of movement. Domestics grew +0.9%, taking most of that from Imports,  which was -0.7% on the period. Tap Share was flat for the weekend. Top Five Styles remained unchanged.

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Wine Scientists Study How to Combat Smoke Exposure

Washington State University researchers are working to find new ways to mitigate wine grape smoke exposure.

Projects include installing air quality sensors at vineyards, laboratory experiments where grapes are exposed to smoke, and potential interventions such as using a barrier spray to protect the grapes.

“A big part of our latest research proposal is collecting atmospheric data to build a model for predicting where smoke risk is highest,” said Tom Collins, assistant professor for the WSU Wine Science Center.

Air quality sensors are being installed in commercial vineyards throughout central Washington to collect smoke density information as wildfire season continues. The WSU researchers plan to use the atmospheric movement and airflow data they collect to better predict where to expect wildfire smoke and where it might go next.

“We’re trying to figure out how much smoke it takes for wine grapes to be at risk,” said Layton Ashmore, a WSU doctoral candidate in food science.

Part of the research efforts involve exposing grapes to simulated smoke. The grapes are exposed to smoke for 36 hours with samples taken every six hours to analyze how different amounts of smoke might affect the grapes and ultimately, the final wine flavors. Collins is still processing outcomes from last year due to COVID-19 protocols slowing down the ability to analyze data at WSU’s Wine Science Center.

Barrier Spray Results Mixed

One method Collins is trying again this year is a barrier spray, where water mixed with Kaolin clay is sprayed on the grapes to limit fruit uptake of the smoke’s volatile chemicals. So far, the results have been mixed.

“What we’re looking for is fruit with a lower concentration of smoke compounds,” he said.

One of the challenges with barrier sprays is that compounds from the spray might still be on the fruit and therefore in the wine. This year, Collins and his team plan to spray the fruit and remove the coating on the grapes before harvest.

Researchers are also trying to determine if wildfire smoke from different types of plants might alter the taste of the wine.

“Done earlier in the season, these measures could allow growers and winemakers to make plans if they feel their vintage might be affected,” Collins said.

Caution Advised

Meanwhile, Ashmore advises growers to be cautious about marketing gimmicks and products claiming to solve the problem of smoke exposure.

“We want winemakers to have all the tools that science can give them, so they can make an informed decision about what they want to do,” he said.

The Washington state wine industry has funded WSU research into smoke exposure since 2016, according to Melissa Hansen, research program director for the Washington State Wine Commission.

Complicated Issue

“It is one of the most complicated issues to face the wine industry in a long while,” she said. “The impact of smoke on grapes depends on many factors from length of time exposed, which variety, proximity to fire, type of material burning, freshness of the smoke, weather patterns and more.”

While the wine industry has learned a lot about how smoke affects grapes and wine, there’s still much more to understand, Hansen said.

“In recent years, there’s been great collaboration between WSU, Oregon State University, University of California and USDA’s Agriculture Research Service,” she said. “The research team is making good progress; we just can’t make the research happen fast enough.”

Collins said one of the precautionary measures growers can implement in the event of smoke exposure is to collect and freeze grape samples, or do small scale fermentations to test if the harvested fruit creates a smoky wine flavor.

Results from Collins’ experiments will be ongoing, with data from the early season trials expected in late summer 2021. This research is funded by Washington State University, the Washington State Department of Agriculture (WSDA), the United States Department of Agriculture (USDA), the Agriculture Research Service (ARS), Auction of Washington Wines, and all of Washington’s wine grape growers and wineries in partnership with the Washington State Wine Commission.

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Corralejo Tequila Marks 25 Years of Brand

Corralejo Tequila released its 25th Anniversary Extra Anejo Tequila.  It’s limited production: Only 1600 bottles of the product, which is aged in Templeton Rye Whiskey barrels, are available.

 

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