Divvy-Up Announces the First Wine Sharing Shopping Cart, Bringing Winery Direct Purchasing to More Wine Lovers

Posted on August 26, 2021 by Joel Whitaker

Divvy-Up LLCsaid it developed a new way to let consumers buy small production, artisan wines online at significant savings from retail prices.

Divvy-Up’s breakthrough shared shopping cart technology, available on www.divvy-up.com,  makes it easy for wine buyers to group buy wines directly from the winery by the partial or full case. Individual buyers can buy the number of bottles they want, and pay for them directly, getting the case volume discount without buying the full case. “Sharing wine with friends is more than social, it also leads to big savings,” Divvy Up said.

Divvy-Up’s unique shared shopping cart is also a boon for small artisan wineries. According to Wine Vines Analytics, online sales for small wineries grew over 60% last year. But small wineries are still challenged with the logistics of less-than-case buying, limiting broad online market access. By making their offers directly through  www.divvy-up.com, wineries can reach more wine lovers, without the added burden of handling individual buyer logistics.

The wines offered include unique varietals and blends that highlight the premium fruit and the local terroir that is the hallmark of small production, artisan wines.

Detailed information about the wines, along with winemaker tasting notes, and videos, accompany the featured wine offer. In addition, several registered members of Divvy-Up are sent a complimentary bottle by the winery so that they may provide a review. The site includes a community area where the reviews are posted, and wine buyers can discuss the offer – often with the winemaker joining in.

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Skrewball Whiskey Sweeps Offers ‘Ultimate Nashville Weekend’

Posted on August 26, 2021 by Joel Whitaker
 Skrewball Peanut Butter Whiskey announced a year-long partnership with country artists Maddie & Tae. 
In celebration of the exciting new partnership, Skrewball and Maddie & Tae have teamed up to give away the weekend of a lifetime with the “Ultimate Nashville Getaway Weekend” national sweepstakes. From Sept. 1 to Nov. 30, fans can visit www.skrewballwhiskey.com/MaddieTae to register for a chance to bring three friends on a delightful holiday to Nashville, where they’ll catch Maddie & Tae live in concert and score a guitar personally autographed by the “Woman You Got” singers.
“We’re incredibly excited to partner with Maddie & Tae. The duo truly embodies the individuality and boldness we strive to encourage as a brand” said Steven and Brittany Yeng, Skrewball Peanut Butter Whiskey founders.
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Delicato Names 1st 2 Winemaker Scholarship Recipients

Posted on August 26, 2021 by Joel Whitaker

Delicato Family Wines announce the first recipients of its winemaker scholarship and mentoring program.  The program seeks to encourage Black, Indigenous, People of Color (BIPOC) students to join the wine industry and support them through the academic pipeline to a successful early career placement opportunity.

The two high school graduates will receive a fully paid scholarship, including living expenses, mentorship by a senior executive, professional development, and industry experience through paid summer internships and a guaranteed job upon graduation.

Delicato Family Wines’ Winemaker Scholarship Program is to support diversity efforts within the Wine Industry with a specific focus on supporting BIPOC students in their pursuit of becoming a Winemaker.

Launched earlier this year, the 2021 Winemaker Scholarship was initially slated for a single recipient to receive the scholarship. However, when presented with the final candidates, the review committee was impressed with two inspiring and talented young women – Ariana Godina of Madera South High and Mercy Torres of Carpinteria High School. Each of the recipients will be attending California Polytechnic State University in San Luis Obispo this fall, with a focus on Viticulture and Enology.

“This scholarship program represents Delicato’s continued commitment to helping the next generation of leaders pursue their dreams. We applaud Ariana and Mercy for all of the hard work and dedication that has brought them this far. We are excited to be a part of their bright futures, and we look forward to the innovative contributions these students will make to our industry,” said Chris Indelicato, Chief Executive Officer.

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Brockmans Gin Offers ‘Ultimate Gift Pack’

Posted on August 26, 2021 by Joel Whitaker

It includes  a 750ml of Brockmans Gin, QR code directing consumers to delicious cocktail recipes and a stylish Martini Glass.  It will be available beginning in September for $34.99.

Rob McArdle, Brockmans Gin Global Marketing Controller commented, “Brockmans offers a completely new gin taste experience that excites the palate by blending several unconventional botanicals including blueberries, blackberries and subtle citrus and coriander notes with the traditional juniper berries. The result is an exquisite, accessible yet complex gin which appeals to new and experienced gin consumers who choose to defy convention to find a better way to live, a better way to eat, and a better way to drink. Our special pack is the perfect gifting option for the non-conformist in everyone’s life.”

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Lucas Bols Launches DTD Cocktails

Posted on August 26, 2021 by Joel Whitaker

Lucas Bols launches Bols Read to Enjoy Cocktails, feature four signature cocktails that have been expertly mixed for a convenient and true craft cocktail experience at home.

Bols Ready to Enjoy Cocktails will be available in unique 200ml Bols Cocktail Tubes and two larger sizes – 375ml and 700ml bottles. These high quality products create a new, super-premium segment within the fast-growing category of ready to serve cocktails, which have continued to grow in 2021 after seeing 43% global growth in 2020[1].

The revolutionary Bols Cocktail Tubes serve 1 to 2 cocktails in a sustainable packaging that is designed to preserve exceptional taste and quality. The black Tube is sleek, stylish, and compact enough for your pocket or purse. Simply chill, pour, and garnish, for a true bar experience at home or on-the-go.

The Bols Ready to Enjoy 200ml Tube debuts fall 2021 in the US (SRP $6.99) and in Bols’ home country the Netherlands. 375ml bottles will be available exclusively in the US (SRP $12.99) and 700ml bottles will be available in the Netherlands. Confirmed US retailers include Total Wine, Hy-Vee, Winn Dixie, and more. To further simplify home-tainment, Bols Ready to Enjoy Cocktails will also be available on the bols.com web-shop for home delivery across the US and the Netherlands. Bols Ready to Enjoy Cocktails will be launched in other markets soon thereafter.

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Trinchero Family Estates Adds To Luxury Portfolio With Tasca d’Almerita’s Tenuta Regaleali

Posted on August 26, 2021 by Joel Whitaker

Trinchero Family Estates (TFE) said it was named Tenuta Regaleali‘s sales and marketing partner in the U.S., effective immediately. Beginning in January 2022, TFE will distribute, market and sell 13 wines ranging in suggested retail price from $14 to $200, including the notable Rosso del Conte – one of Sicily’s most collected single-vineyard wines that was first produced in 1970.

The partnership between Trinchero Family Estates and Tenuta Regaleali complements a growing collection of like-minded family-owned Italian wineries, including Ceretto, Famiglia Cotarella and San Polo, with whom TFE has partnered in recent years.

“The Tasca family is one of the foremost winemaking families in Sicily and leaders in sustainability,” said Bob Torkelson, president/CEO of Trinchero Family Estates. “We look forward to working with them on their flagship estate, Tenuta Regaleali, to further grow the reputation and success of these great wines in the U.S. market.”

Tenuta Regaleali has produced wine in the heart of Sicily since 1830, and is led today by Alberto Tasca d’Almerita, the eighth-generation chief executive officer who oversees the company’s five Sicilian estates including the historic Tenuta Regaleali comprised of 1,400 acres and spanning elevations from 1,400 feet to 2,700 feet. The Tasca family has prioritized company-wide sustainability and is recognized for their impressive environmental efforts on an international scale. The storied Regaleali estate has allowed them to be extraordinary cultivators and caretakers of Sicilian agriculture, from indigenous varietals to experimental vineyards.

 

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