A-B Sends Water to Aid Hurricane Ida Relief Efforts

“We seek opportunities that leverage our unique capabilities, reach and relationships to make a positive and lasting impact on the communities where we live and work,” said Colleen Lucas, Vice President of Corporate Social Responsibility at Anheuser-Busch. “Our emergency drinking water program is the perfect embodiment of this formula, as it activates our vast production and distribution capabilities and our expansive network of wholesaler partners. We’re proud to share this program with the National Volunteer Fire Council and continue supporting its heroic volunteers across the country.”

In addition to the emergency drinking water program, the Anheuser-Busch Foundation has also recently donated $200,000 to the NVFC in support of our nation’s first responders. With volunteers comprising 67% of firefighters in the United States, they are local communities’ first line of defense in a range of emergencies. The pandemic underscored the importance of volunteer responders even more as they continued to be there for their communities, putting their own health at risk while often operating with limited resources and staffing.

With Hurricane Ida being described as one of the worst hurricanes — if not the worst — to hit Louisiana since 1850, Anheuser-Busch is delivering six truckloads – more than 300,000 cans – of emergency drinking water to local communities in Mississippi and Lousiana in support of recovery efforts following Hurricane Ida.

Last week, two truckloads of emergency drinking water were mobilized to Anheuser-Busch wholesaler partners, Mitchell Beverage Gulf Coast (Gulfport, Miss.) and  Southern Beverage Co., Inc (Richland, Miss.) to support Red Cross relief efforts as they prepared for the expected impact of the storm.

This week, four additional truckloads of emergency drinking water are being delivered to wholesaler partners, Mockler Beverage Co. Inc (Baton Rouge, La.) and Schilling Distributing Co. (Lafayette, La) who will work alongside the American Red Cross to distribute the resources to those in need.

The clean, safe drinking water was produced at Anheuser-Busch’s Cartersville, Ga., and Fort Collins, Colo., breweries which periodically pause beer production throughout the year to can emergency drinking water to help communities in times of disaster.

Anheuser-Busch has a longstanding tradition of providing support for disaster relief efforts in partnership with the American Red Cross, dating back to the San Francisco Earthquake of 1906. Since the inception of the emergency drinking water program in 1988, Anheuser-Busch and its wholesaler partners have provided more than 86 million cans of water to U.S. communities affected by natural disasters and other crises.

Last year alone, Anheuser-Busch donated more than 3 million cans to communities and volunteer fire departments across 43 states in support of ongoing relief efforts including wildfire and hurricane recovery on the West and Gulf coasts.

Most recently, Anheuser-Busch also delivered nearly 1.3 million cans of emergency drinking water to support local communities in Texas following the severe winter storm, more than 100,000 cans to support ongoing wildfire relief efforts on the West Coast, and 70,000 cans to support preparedness efforts ahead of Hurricane Henri.

In a related development, A-B said that for the third consecutive year it was partnering with the National Volunteer Fire Council to donate 1.5 million cans of clean drinking water to more than 420 volunteer fire departments across 48 states.

 

 

 

 

 

 

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Brothers Bond Bourbon Ships 50.000 Cases in 1st Four Months

Shipping “50,000 cases  in the first four months, is well ahead of plan,” says Vincent Hanna, CEO, Brothers Bond Bourbon. “The response with roll outs in every market is overwhelming, the ReserveBar presales sold a retail value of over $1.4 M, within 2 x 24-hour periods, these record-breaking presales set the stage for unprecedented demand. Production has been scaled up to accommodate demand and reorders as online and instore retailers continue to sell out due to the consumer frenzy.

Brother’s Bond is the most followed alcohol brand on Instagram, with over 1.58 million followers, the company said.  The Brother’s Bond IG Live session with Ian and Paul was Whisky Advocate’s most viewed session, surpassing 20,000k views. This trend of exceeding expectations continues in many other media experiences, even the Whiskey Neat Podcast has well over 400,000 views to date.

By Sept. 1, 2021, the brand will be available in 27 states including Alabama, Arizona, California, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Tennessee, Texas, Virginia, West Virginia, Washington, and Wisconsin

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Jägermeister Debuts “Night Lights” Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). “Night Lights” is Post Malone’s tribute to the local businesses and communities impacted over the past year, in support of Jägermeister’s global #SAVETHENIGHT campaign to help bring life back to nightlife. Watch the film here.

Starting September 2021, Limited Edition #SAVETHENIGHT bottles are available for purchase in select stores worldwide  with a portion of proceeds from US sales benefiting NIVA (National Independent Venue Association), and a portion of proceeds from global sales going directly back to artists via Jägermeister’s Meister Fund – a financial support system for artists and creatives from the #SAVETHENIGHT Meister network. The innovatively designed bottle changes color when frozen at -18˚c and visually represents the efforts of fans, supporters, and nightlife lovers to bring life back to nightlife.

Supporting Post Malone’s efforts to raise up communities and artists, Jägermeister is also a sponsor of Posty Fest taking place outside of AT&T Stadium in Arlington, Texas on Oct. 30-31, 2021.

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Ciroc to Amplify Stories of Black-Owned Businesses

Black Business Month ends today (8/31), but Ciroc will amplify the stories and successes of three New York City Black-owned businesses and their owners on its brand platforms as well as PR outreach and digital out-of-home advertising in different cities throughout the year, highlighting stories of achievement and success.

“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”

The New York City profiles include:

  • The Bark Shoppe, Harlem’s first and only 24-hour dog care facility. Founder Melissa Mitchner hopes to be “a brand that old Harlem can identify with, and new Harlem can appreciate.” She will be mentored by Senior Vice President, Urban Promotions & Artist Relations at Def Jam Records Natina Nimene, who is committed to using her voice and resources for change.
  • The Bakery on Bergen, a small Black/Asian woman-owned business located in the heart of Prospect Heights. Community-focused owner Akim Vann will be paired with Executive Vice President of Programming at iHeart Media Thea Mitchem, the conglomerate’s highest-ranking woman of color.
  • Ursula Stephen The Salon, a boutique salon that has been described as “Urban Posh,” the perfect mixture between city chic and the flavor of Brooklyn. Founder and celebrity stylist Ursula Stephen will be paired with Brandice Daniel, Founder and CEO of Harlem’s Fashion Row (HFR), the most prestigious platform for multicultural fashion designers.
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What We’re Reading —

Our friends over at the Washington Post have awakened from their slumber to note that (1) the Biden Administration wants to promote competition in the alcohol industry and (2) some prefer the status quo.  We had the story a while ago, but if you want to read the Post’s belated coverage, it’s here.

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On-Premise Sales Flat or Easing, But Up 45% from 2020: CGA

The reason?  “Consumers are moving from a post-lockdown celebratory mindset to spending patterns that are more normal and sustainable” says Matthew Crompton, CGA Client Solutions Director, Americas, who adds that the average check is smaller as Covid restrictions ease.  Now that post-Covid celebrations are largely over, On- Premise spending habits are returning to normal, he says.

All key states have experienced flat or slightly negative trends in the last two weeks, as recent growth in the U.S. levels off, with velocity still up +15% versus the same time in 2019.

Daily velocities have fluctuated across all key states over the past two weeks, with a general slightly negative trend over most days due to people spending slightly less when out.

All states have bars and restaurants open indoor completely (with no capacity restrictions).

“The massive growth experienced since the channel re-opened fully has started to flatten out now with average total sales velocity down slightly against the previous week,” says Matthew Crompton, CGA Client Solutions Director, Americas.

“However, looking at the total market, over the last week the average outlet is still performing exceptionally well against the comparable weeks in both 2020 (+45%) and 2019 (15%). Overall, check traffic has not declined and the driver for the slowing growth in sales velocity is average check value – suggesting that consumers are moving from a post-lockdown celebratory mindset to spending patterns that are more normal and sustainable.”

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