Four Roses to Launch 2 Core Bourbons in 50ml Minis

Posted on September 20, 2021 by Joel Whitaker

Four Roses said it is extending its lineup of retail offerings, launching 50 ml bottles of two bourbons in the distillery’s premium lineup – Small Batch and Small Batch Select. The ‘minis’ are now available and will feature the same bourbon typically sold in 750 ml bottles, boasting a mellow taste with a hint of spice that has become the signature of the Four Roses brand.

“The launch of Four Roses minis will give those who are unfamiliar with our Small Batch bourbons an easy way to give them a try, and to sample them side-by-side to taste how the use of our 10 bourbon recipes in different combinations can create distinctly different products,” said Four Roses Master Distiller Brent Elliott. “The convenience and size of these minis also make them perfect for crafting cocktails, cooking or giving the perfect gift.”

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My Drink Bomb® Launches Artisanal Collection of Pure Infusions for Alcohol Drinks

Posted on September 20, 2021 by Joel Whitaker

My Drink Bomb, Houston, announced a new range of pure infusions for alcoholic and non-alcoholic drinks. The infusions come in different flavors, including Cane Sugar & Rock Sugar Plus, Spices, and Dried Flowers that are low in calories and contain zero grams of carbs, sugar, and fat.

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Martell Cognac, Janelle Monáe Launch “Soar Beyond the Expected” Campaign

Posted on September 20, 2021 by Joel Whitaker

Martell  named world-renowned artist Janelle Monáe as an official partner for a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s innovative offering, Martell Blue Swift. Through content starring Monáe, the powerful women-led production – a rarity within a male dominated sector – recognizes “Standout Swifts” as those who live life on their own terms, approach their desires with unmatched passion and manifest their personal truths.

As the lead “Standout Swift,” Monáe will partner with Martell to inspire others to be unapologetically themselves and create their own path. This message is boldly brought to life in the creative: Monáe demonstrates that one’s path to success does not have to be linear and the campaign encourages people to seek out the opportunities in their lives that will help them both soar beyond expectations and drive positive change.

“It’s impossible not to be inspired by Janelle Monáe. She’s a boundary breaker, a risk-taker, a truth teller, and a person who truly lives life on her own terms. We couldn’t have found a better protagonist for the next chapter of Martell’s story than Janelle,” said Ann Mukherjee, chairman/CEO, Pernod Ricard North America. “Consumers today want to support brands that share their values and are bold enough to believe that they can make a positive change in the world. With Janelle as our voice and our guide, Martell’s new campaign celebrates those who inspire others to live audaciously.”

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Sugarland Distilling Signs Dale, Amy Earnhardt to Sponsorship

Posted on September 20, 2021 by Joel Whitaker

Sugarlands Distilling Co., Gatlinburg, Tenn., announced a strategic partnership that will see Sugarlands’ Electric Orange Sippin’ Cream  rebranded Dale and Amy’s Electric Orange Sippin’ Cream. The partnership was announced Saturday before the NASCAR Playoffs race at Bristol Motor Speedway.

“Few names are as synonymous with racing in America as Earnhardt, and we’re honored to welcome Dale and Amy to the Sugarlands family,” said Ned Vickers, Sugarlands’ founder/president. “We’re thrilled to add their names to our Electric Orange Sippin’ Cream and can’t wait to collaborate with both Dale and Amy on future releases.”

Since launching in 2014, Sugarlands has integrated itself into the racing world. Earlier this year, the brand partnered with Bristol Motor Speedway to release a limited-edition corn whiskey to commemorate the legendary track’s 60th anniversary. The Bristol Motor Speedway 60th Anniversary Corn Whiskey was the third release in Sugarlands’ commemorative corn whiskey products, along with previous versions celebrating Daytona International Speedway and Talladega Superspeedway.

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Santa Teresa Names First Female Master Rum Blender

Posted on September 20, 2021 by Joel Whitaker

Ron Santa Teresa named Nancy Duarte  its new master blender, the first woman to hold this position within the company, and the fifth in the history of the brand.

Santa Teresa is the leading producer of rum in Venezuela.  It has had only five generations of master rum blenders during its 225 years of history.

Since 1990, she has held several positions in the production area of Ron Santa Teresa, being recently responsible for the supervision of quality control, development, and formulation of liquids as well as innovations in the productive process and new products for the company portfolio.

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PLCB Limits 43 Products, Including Jack Daniel’s, Hennessy, Patron

Posted on September 19, 2021 by Joel Whitaker

Bars, restaurants, other license holders and customers of the Pennsylvania Liquor Control Board are being limited to two bottles a day per customer of a number of popular products owing to supply shortages,

And it’s not just Pennsylvania.  Liquor stores, bars and restaurants in New Jersey are also having trouble stocking their shelves, and it’s not just Covid-19.  It’s a a shortage of truck drivers, it’s a scarcity of aluminum, it’s a shutdown of factories, it’s a dearth of containers, it’s extreme weather, it’s tariffs or lack thereof, it’s even the greater demand by consumers for premium liquor.

Here are the PLCB’scurrently limited-supply products:

• 1792 Chocolate Bourbon Ball Cream Liqueur 34 Proof, 750 ML

• Baker’s Straight Bourbon Small Batch 107 Proof, 750 ML

• Blanton’s Single Barrel Straight Bourbon, 750 ML

• Blood Oath Bourbon Trilogy 3 Pack Second Edition 99 Proof, 2.25 L

• Bond and Lillard Straight Bourbon 100 Proof, 375 ML

• Buffalo Trace Kentucky Straight Bourbon Whiskey 90 Proof, 1 L

• Buffalo Trace Straight Bourbon 90 Proof, 750 ML

• Buffalo Trace Straight Bourbon 90 Proof, 1.75 L

• Colonel E H Taylor Jr Straight Bourbon Small Batch Bottle in Bond 100 Proof, 750 ML

• Dom Pérignon Champagne Brut, 750 ML

• Don Julio 1942 Tequila Añejo 80 Proof, 750 ML

• Don Julio Tequila Blanco 80 Proof, 750 ML

• Eagle Rare Single Barrel Straight Bourbon 10 Year Old, 750 ML

• Elijah Craig Single Barrel Straight Bourbon 18 Year Old 90 Proof, 750 ML

• Hennessy Cognac VS 80 Proof 750 ML

• Hennessy Cognac VS 80 Proof, 1 L

• Hennessy Cognac VS 80 Proof, 200 ML

• Hennessy Cognac VS 80 Proof, 375 ML

• Hennessy Cognac VS 80 Proof, 50 ML

• Hennessy Cognac VS 80 Proof, 1.75 L

• Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey 80 Proof, 1.75 L

• Moët & Chandon Ice Impérial Champagne, 750 ML

• Moët & Chandon Ice Impérial Champagne Rose, 750 ML

• Moët & Chandon Impérial Champagne Brut, 375 ML

• Moët & Chandon Impérial Champagne Brut, 750 ML

• Moët & Chandon Nectar Impérial Champagne Rosé, 187 ML

• Patrón Tequila Silver 80 Proof, 750 ML

• Russell’s Reserve 13 Year Old Straight Bourbon Barrel Proof 114 Proof, 750 ML

• Sazerac Straight Rye Whiskey 90 Proof, 750 ML

• Veuve Clicquot Champagne Rose, 750 ML

• Veuve Clicquot Yellow Label Champagne Brut, 1.5 L

• Veuve Clicquot Yellow Label Champagne Brut, 750 ML

• Veuve Clicquot Yellow Label Champagne Brut, 750 ML

• Veuve Clicquot Yellow Label Champagne Brut, 375 ML

• WB Saffell Straight Bourbon 107 Proof, 375 ML

• Weller Special Reserve Straight Bourbon 90 Proof, 750 ML

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