Over a Third of Gen-Z and Millennial Workers Said Looking for a New Job

One in three Gen-Z and Millennial workers actively looking for a new job, as employers experience what has been termed “The Great Resignation, according to an online survey of 630 full-time employees at small to mid-side businesses.” This survey was conducted by Paychex in partnership with Future Workplace, an HR research and advisory firm.

According to the research, older generations including Boomers and Gen Xers tend to be more content with their current employment. Only 11% of Boomers (born 1946-1964) and 27% of Gen Xers (born 1965-1980) are actively seeking a new job, compared to 35% of Millennials (born 1981-1996) and 44 percent of Gen Zers (born 1997-2012).

This actually isn’t too surprising to us.  Typically, in the first 10 years of work, people experience 70% of the overall wage growth, change jobs frequently and often settle on a particular line of business or industry, according to a 2006 study by the National Bureau of Economic Research.

Still, “the COVID-19 pandemic gave many workers the opportunity to reflect on what is most important to them in a job and an employer and assess their priorities for future roles,” said Alison Stevens, Paychex director of HR Services. “For many, the COVID-19 pandemic revealed that their current position or company was not serving them. If companies are not adeptly responding to the rapidly evolving and expanding needs of their employees, they are likely falling behind in the race to recruit and retain top talent.”

Incentivizing Employee Loyalty
As today’s employees look for new opportunities, their priorities are shifting. According to the research, all generations of employees are looking for the following to remain loyal:

  • Increase in pay (61%)
  • A stay bonus (39%)
  • More paid time off (39%)
  • Flexible working hours (35%)

The research showed that remote work also plays a key role across generations. Employee loyalty is at significantly higher risk among employees working in a hybrid environment than those working in a fully remote environment (73% vs. 58).

Furthermore, of those employees surveyed who are actively looking for a new job, 42% indicated a 10% to 15% salary increase would motivate them to stay in their current role, whereas a 3% to 10% salary increase would be unlikely to make an impact.

Retaining the Younger Generation of Workers
Different generations weigh benefits and incentives differently. The research revealed that employees from younger generations prioritize other key benefits above a pay increase. Flexible work hours, mental and wellness benefits, and familial care benefits all outrank a pay increase when asked what changes their employer could make to increase their loyalty. Forty-three percent of Millennials and 44% of Gen Zers agreed that flexibility in work hours would increase their loyalty to their employer.

“The way employers approach workplace flexibility and embrace both the lessons learned and the challenges of the past 18 months may have a lasting impact on who stays, who exits, and who builds their skills to prepare for a new role at their company,” said Meister.

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F.Y.I. —

Days before lawyers allied with Donald Trump gave a news conference promoting election conspiracy theories, his campaign had determined that many of those claims were false, court filings reveal.  (New York Times)

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Law Firm Readies Class Action Suit Against Boston Beer

Pomerantz LLP, a New York law firm that pioneered securities class actions, said it is “investigating” whether “Boston Beer and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices.”  Pomerantz invited investors to contact it to join the class action.

On July 22, Boston Beer reduced its full year 2021 guidance, advising that it expected earnings per share between $18 and $22, down from a prior range of $22 to $26.  The Company cited softer-than-expected sales in the hard seltzer category and overall beer industry and also stated that it had “overestimated the growth of the hard seltzer category in the second quarter.”

On this news, Boston Beer’s stock price fell $246.54 per share, or 26%, to close at $701.00 per share on July 12, 2021.

Then, on Sept. 8, Boston Beer announced that it was withdrawing its 2021 financial guidance issued on July 22, 2021 as a result of a decrease in demand for its hard seltzer products.  The Company further disclosed that it expects to incur hard seltzer-related inventory write-offs, shortfall fees payable to third-party brewers, and other costs associated with the drop in demand during the remainder of fiscal year 2021.

On this news, Boston Beer’s stock price fell $21.09 per share, or 3.77%, to close at $538.31 per share on Sept. 8, Pomerantz noted.

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Ad Industy to Boost Pernod Ricard-Seeded Fight Against Hate Speech

Association of National Advertisers (ANA) and the Global Alliance for Responsible Media (GARM) announced plans to scale #EngageResponsibly (#ER) later this year. #EngageResponsibly is an initiative seeded by Pernod Ricard, which donated it to the ANA, and combined with GARM to create an industry-wide initiative.

This expanded effort will harness the power and reach of big brands and social media platforms to engage and empower small and medium sized businesses (SMBs) and consumers to combat online hate speech through education and action.

This includes responsible social media dialog and behaviors and using social platforms’ tools for reporting online hate speech incidents.

“More than 80% of Americans feel responsible for being part of the solution to tackle online hate speech. We know that more than 65% of SMBs want to take an active role in addressing online hate speech, but need tools and resources to guide their efforts,” said Bob Liodice, CEO, ANA. “With this initiative, the ANA will bring together the industry to educate and inspire consumers to act. We will provide the industry with a turnkey, no-cost solution that matches the brand safety protocols used by those organizations committed to responsible advertising under the GARM framework. Our announcement today is a call for all those who care about online hate to join our efforts.”

#EngageResponsibly is being developed collaboratively with platforms—Facebook, TikTok, YouTube, Twitter, and Snap—led by the ANA within the GARM environment.

“The #EngageResponsibly program marks another milestone for the Global Alliance for Responsible Media’s continued progress to bring the industry together through action. We’re looking forward to collaborating on educating consumers and small businesses on how to combat online hate,” said Samantha Stetson, VP Client Council and Industry Trade Relations, Facebook.

Announcement of the initiative comes a week after The Wall Street Journal exposed the role of Facebook in highlighting divisive speech.  According to the Journal, Facebook was aware of multiple issues, but downplayed them to maintain a revenue stream based on engagement.  When offensive content was reported to Facebook, the Journal documented, the offending content was taken down, but often soon replaced.

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DoorDash Adds Alcohol to Its Service

Customers across 20 states and the District of Columbia can now order wine, beer, or spirits through DoorDash for on-demand delivery or pickup from thousands of restaurants, grocery stores, and retailers.  The service is also available in Canada and Australia, reaching over 100 million adults worldwide.

Customers in select markets, where legally permissible, can toggle to the Alcohol tab of the DoorDash app to browse and safely order from a wide selection of drinks from restaurants, grocery stores, local retailers, and convenience stores. This news follows a multi-year journey of fulfilling alcohol on-demand delivery for many national and local merchants via their own channels with DoorDash Drive, DoorDash’s white-label fulfillment service.

“Over the past year, many cities where we operate evolved their legislation in order to permit the delivery of alcohol to residents’ homes. Over that time, we worked tirelessly to build a trusted alcohol ordering and delivery experience for merchants, customers and Dashers,” said Caitlin Macnamara, Director, Alcohol Strategy & Operations at DoorDash. “We’re committed to providing new earning opportunities for merchants and Dashers, a safe, high quality experience for customers, and being a responsible leader in compliant alcohol delivery.”

On DoorDash, adding alcohol may increase restaurants’ and grocers’ average order values by up to 30% and convenience stores by over 50%. This is why DoorDash stands with restaurants in actively supporting legislation that enables restaurants to offer alcoholic beverages and thus expand their sales through delivery. DoorDash has worked closely with local governments to ensure that restaurant partners can add alcohol to their delivery menus and benefit from increased sales that it brings.

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Kentucky Distillers Announce a New Brand, Slogan

Kentucky Distillers’ Association today unveiled a new brand that ensures the state’s unrivaled legacy in Bourbon only grows deeper.
The new “Kentucky Bourbon” brand and its official slogan, “The Proof Is Here®,” builds on the unparalleled, centuries-old reputation of the Commonwealth’s signature spirit and strengthens Kentucky’s position as the world’s official authority on all things Bourbon.
“Throughout time, there are certain brands that are inextricably linked with their homeplaces,” KDA President Eric Gregory said. “Georgia peaches. California raisins. Maine lobsters. Kentucky is the birthplace of Bourbon, synonymous with whiskey excellence and elegance, and that will never change.”
The “Kentucky Bourbon” identity offers a fresh take on the Commonwealth’s $8.6 billion homegrown industry that is hailed around the world for its time-honored traditions and incomparable craftsmanship. Features include a new logo, website and digital campaigns to reach both consumers and industry audiences.
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