Don’t Bet Hiring More Truckers Will Solve Supply Chain Problems

Ann Boucher, the European portfolio director of Cutting Edge Selections, an Ohio-based distributor, is quoted by Beverage Industry Enthusiast as saying supply chain issues will improve as more truckers are hired.

It’s a nice thought, but don’t count on it.  Before the pandemic, the U.S. was already short some 60,000 truck drivers, according to the American Trucking Associations, which also predicts the shortage will grow to 100,000 in coming years, partially due to pandemic-timed early retirements.

The government’s response?  Well, it’s thinking about lowering the minimum commercial driver licensing age to 18 from 21 for over-the-road truckers and easing DMV processes.  Changes in licensing processes won’t make up for a lack of drivers.  Here’s a startling statistic:  In last year’s fourth quarter the turnover rate for large truckload fleets was unchanged at a 92% annualized rate. The churn rate for smaller truckload carriers dipped two percentage points to 72%.

One reason:  Interstate trucking plays havoc with family life.  Another:  OTR truckers spend an hour a day searching for a safe place to park their trucks.  And another:  Getting goods in and out of ports is a mess.

The problem is that our entire supply chain infrastructure was built 50 years ago by our grandparents.  There are two possible solutions to the current supply chain mess:  One is to dramatically expand ports and other infrastructure to accommodate imports from China and elsewhere.  The other is to recognize that U.S. businesses can’t compete with producers in another country that pay 90% less to its workers than a similar U.S. producer.  The solution to that is to use tariffs to adjust the labor component of goods.  Our opinion.

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USTR Details Impact of China’s Trade Policies on U.S. Firms, Workers

In 2000, there were more than 100 U.S. steel companies that produced 100 million metric tons of steel annually and employed 136,000 people in communities across the country.

Soon after, China started building its own steel plants. Its production capacity ballooned, depriving U.S. steel companies of valuable market opportunities. Low priced Chinese steel flooded the global market, driving out businesses in the U.S. and around the world.

Every steel plant that shuttered left hundreds of workers without livelihoods. It also left communities reeling, as small businesses dependent on plants also closed their doors and blighted buildings brought down real estate values, U.S Trade Representative Katherine Tai said in a speech before the Center for Strategic & International Studies (CSIS).

Today, she added, China produces over 1 billion metric tons annually – and accounts for nearly 60% of global steel production. “China produces more steel in a single month than the United States and most other countries in the world produce in an entire year. In the U.S., employment in the steel industry has dropped 40% since 2000,” she said.

Turning to solar technology, Tai noted the U.S. “was once a global leader in the production of photovoltaic solar cells.  As China built out its own industry, our companies were forced to close their doors.  Today, China represents 80% of global production – and large parts of the solar supply chain don’t even exist in the United States.”

Turning to agriculture, Tai said U.S. market share in China is shrinking and agriculture remains an unpredictable sector for U.S. farmers and ranchers who have come to rely heavily on this market. China’s regulatory authorities continue to deploy measures that limit or threaten the market access for U.S. producers – and their bottom line, Tai said.

U.S. and other foreign wine producers have been spared that sort of devastation thus far.  China’s wine market has been slowing since 2018, a result of the country’s slowing economy and the China-U.S. trade war.

China’s imports of wine dropped by 27% in value to $1.95 billion US last year, according to customs data. This is a sharp decline for the second year in a row: the accelerated growth that we have seen in the past seems to have come to an end. It should be noted that compared to domestically-produced wine, imported wine grew markedly from US$2.03bn in 2015 to 2019’s US$2.43bn – even allowing for the distorting effect of the pandemic it was still growing up to 2020.

Domestically-produced Chinese wine – mainly from the country’s two biggest producers, Changyu Pioneer Wine Company and GreatWall Wine – has traditionally dominated the market but the balance has now changed. imported wine has overtaken Chinese wine to be the main category consumed within the country, taking up 60% market share in terms of volume.

But China has demonstrated with Australia that it is willing to use wine imports as a weapon in trade and other disputes.  China is Australia’s biggest export market, and in November China decided to impose tariffs of up to 212% on Australian wine imports.  Some 800 wine producers in Australia reportedly built their businesses around exporting to China.

China accused Australia of dumping wine, a charge Australian official vehemently deny, Australia roused China’s ire after calling for an investigation into the origins of the Covid-19 pandemic.

It’s worth noting that the average farm in China is quite small, just 0.6 acre, and Chinese officials have linked the growth of the urban industrial sector and the movement of people from the countryside to the cities to a plan to dramatically increase agricultural production.

In her speech, Tai tied dealing with China’s import-export policies to passage of the $1 trillion infrastructure bill, saying repairing roads and bridges, modernizing ports will give U.S. businesses “the boost needed to embrace their global competitiveness.

“China and other countries have been investing in their infrastructure for decades. If we are going to compete in the global market, we need to make equal or greater investments here at home,” she said.  The “core” of the Biden Administration’s strategy is a commitment to working with allies to create fair and open markets,” she explained.

Comment:  What she didn’t say, but should have in our opinion, is that no business or agricultural sector should build its strategy around the idea of large exports to China.  The country has shown that even without provocation, it can quickly produce enough goods to not only supply much of its internal market, decimating other countries exports to China, but also produce enough to dominate the global market in any commodity.

And when there’s a policy dispute on a totally unrelated subject, China is perfectly willing to punish other nations by imposing massive tariffs.  Just ask Australia.

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Phillips Distilling’s Revel Stoke Intros New Flavored Whisky Line

“Over time whisky has gotten too serious and boring,” said Peter Olson, senior brand manager – brown spirits at Phillips Distilling Co., Princeton, Minn. “Whisky should be about outrageously good times, so we made Revel Stoke for those who live life on their own terms and boldly challenge convention at every turn.”

The Revel Stoke line now has 12 flavors and starting this Fall Revel Stoke will feature a new tagline “Stoke Your Wild.” The brand also will launch the largest integrated marketing campaign in Phillips Distilling’s history, aimed at “Zillennial” men 21-34 years old who embrace the freedom to pursue what matters most to them. Out-of-home billboards will run in Minnesota, Wisconsin and Iowa to drive awareness and trial.

Additionally, the campaign will feature a wide array of digital components including social media, influencer partnerships, streaming audio, e-commerce and delivery app promotions and “text to save” offers via PayPal and Venmo.

“Flavored whisky as a category is growing exponentially and there already is high early demand for our ‘SonofaPeach,’ ‘Hardcore Roasted Apple,’ and ‘Shellshocked Roasted Pecan’ flavors,” Olson added. “We’re thrilled to bring a never-before-seen-energy to the category and inspire a new set of drinkers to stoke their wild in an entirely new world of whisky.”

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Movement Live by Michelob Ultra Returns for First-Ever Global, Hybrid Workout Event Series,

Movement Live by Michelob Ultra is back and will be bigger than ever with a first-of-its-kind global hybrid workout experience to kick-off its 2022 tour! Michelob ULTRA, the premium beer for those who live an active lifestyle, and the Adaptive Training Foundation, are bringing fitness tribes from across the world together for the ultimate ride on November 10, 2021, joined by global superstar Becky G with live music by Grammy-winning artist, DJ and producer, Zedd.

It will stream live from Petco Park in San Diego, and proceeds will benefit the Adaptive Training Foundation (ATF), a non-profit organization dedicated to helping people with life-altering injuries participate in adapted performance training.

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Eastside in Deal to Raise Over $2.5 Million, But Customers Can’t Play

Eastside Distilling Inc., Seattle, said it entered into a agreement in which Crater Lake Private Ltd. would purchase up to 2.5 million shares of Eastside’s Series B Preferred Stock, $0.0001 par value per share, at a purchase price of $1 per Preferred Share.  The Preferred Shares are convertible into shares of the Company’s common stock, par value $0.0001 per share an initial conversion price of $3.10.

In connection with the purchase of the Preferred Shares, Crater Lake shall receive a warrant to purchase up to 116,666 shares of common stock at an exercise price equal to $3.75.  The Company anticipates that the private offering will close on or before Friday (10/29).  The securities in the private placement haven’t been registered with the Securities & Exchange Commission.

In addition, the Company has sold 718,000 of shares of common stock pursuant to an “at-the-market” offering previously announced on Sept. 10, bringing the total common shares outstanding to 14,087,028 as of Oct. 25.

Who is Crater Lake PLC?  We don’t know.  Eastside’s press release didn’t provide any information about its funder, and we couldn’t find anything on the internet.  However, we do know something about Kelvin Seetoh, managing director of Crater Lake.  He’s apparently a 29-year-old Singaporean investor, who has created Growth Investing Mastery, in which he shares his insights as an investment analyst, and a blog, Kelvestor.

The bigger question, in our mind, is why Eastside didn’t give its fans — the people who drink its products — the opportunity to invest in the preferred shares.  One answer, of course, is that opening the investment to its fans probably would mean the offering would have to be registered with the SEC.

But still, it seems to us, the people who drink Eastside’s products will probably be more loyal that some almost-30 investor from Singapore.  So, why does he get the opportunity and the people who are building the company don’t?

We asked Eastside.  If it answers, we’ll share the response with you.

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Who & What —

Lawson’s Finest Liquids, a craft beer producer in Waitsfield, Vt., was named the 2021 First-Generation Family Enterprise Award winner by the University of Vermont Grossman School of Business’ Family Business Institute. Established in 2011, the UVM Family Business Awards honor four local, family-owned businesses annually. Nominees are evaluated on financial success, governance structure, contribution to community or industry, as well as commitments to sustainability and innovation. 

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