Dos Equis Enters Spirits Category

Posted on July 12, 2022 by Joel Whitaker

Heineken USA launched Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 ounce cocktail-in-a-can is 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors – refreshing and exciting your taste buds without an artificial taste.

“We are excited to bring our first ever spirits product, Dos Equis® Margarita Classic Lime, to the U.S. market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis Brand Director. “Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”

Dos Equis Margarita Classic Lime is now available in 4-pack, 12 oz. cans in select markets in the U.S.: four New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. The beverage will additionally be available in Southern California and Arizona this September.

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Skyy’s New Campaign Celebrates Summer’s Most Terrifying Film

Posted on July 12, 2022 by Joel Whitaker

Skyy Vodka said it will be the official spirit of summer’s most thrilling, terrifying event film, Jordan Peele’s Nope, and is joining forces with Universal Pictures and Peele’s Monkeypaw Productions on a co-branded, on- and off-premise nationwide campaign that includes out-of-home, social media, sweepstakes, and experiential activations beginning now and running through Aug. 16, 2022.

Retail displays revealing the film’s ominous iconography will be installed across the U.S., highlighting a Skyy sweepstakes where fans can text SKYYFRESH to 24272 for a chance to win tickets to see Nope in theaters.

Skyy, Universal and Monkeypaw are also partnering with participating movie theater chains across the nation to bring a full consumer experience through a menu of signature NOPE x SKYY cocktails.  Fans at home can also mix up the official Nope x SKYY cocktail, the Cos-NOPE-olitan in preparation for the film to hit theaters. Created as an unexpected twist on the classic Cosmopolitan, the Cos-NOPE-olitan is complete with Grand Marnier® Cordon Rouge, a cotton candy cloud and garnished with gold flakes. When watching Nope, be sure to enjoy SKYY Vodka responsibly.

“Jordan Peele’s Nope will be lifting audiences’ eyes toward the sky all summer, so we knew this major summer event film was the perfect partnership opportunity for Skyy Vodka. We’re excited to be able to engage with both new and existing fans in a way that’s both unique and relevant to our consumer,” Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America said. “We’re thrilled to join forces with Universal and Monkeypaw, as audiences discover what’s really in the Nope sky on July 22nd. And starting now, fans can enjoy what’s in SKYY Vodka, including our reformulated liquid, which is made with water enriched by Pacific Minerals for a fresher cocktail.”

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Heaven’s Door Series Intros Decade Series

Posted on July 12, 2022 by Joel Whitaker

Heaven’s Door Spirits announced the inaugural release of its Decade Series, a limited collection of super-premium American whiskeys, each 10 years of age or older. The first release in the series is a high-rye 10-year-old straight bourbon whiskey.

The inaugural release in the Decade Series lineup, a high-rye 10-year-old straight Heaven's Door announces the first release of the Decade Series, a limited collection of super-premium American whiskeys, each 10 years of age or older. The first release in the series is a high-rye 10-year-old straight bourbon whiskey.bourbon whiskey, is bottled at 100 proof to highlight the nuances and flavors wrought from a decade of barrel aging. This release is neither chill-filtered nor charcoal-mellowed, which allows the bold flavors of the rye to come through along with sweet notes  of toffee and bitter chocolate followed by a long, silky-smooth finish.

“We’ve been patiently waiting on our barrels of aged liquid to mature to the optimal flavor profile for many years, and we are thrilled to release them for our fans to enjoy. When we sourced these barrels from our industry partners years ago, the product was phenomenal, but we purposely let some of them sit for several additional years to get even better…” said Heaven’s Door Master Blender Ryan Perry. “Our first release is whiskey the world has not yet tasted. This Tennessee bourbon has a mash bill that’s non-traditional to all other whiskeys ever created from the state, with 22% rye and without charcoal mellowing. The distillation is much more reminiscent of what you would expect from a traditional Kentucky bourbon.”

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Tamworth Distilling Turns Pesky Crab into Whiskey

Posted on July 12, 2022 by Joel Whitaker

Tamworth Distilling Co. is turning green crabs, often called one of the world’s worst “invasive species,” into Crab Trapper Whiskey.

Crab Trapper is made with a bourbon base steeped with a custom crab, corn and spice blend mixture, best likened to a Low Country Boil, the New Hampshire craft distillery says. The crab is present lightly on the nose, accompanied by coriander and bay to smooth out any high notes. The body carries hints of the maple and vanilla oak notes lent from the full-bodied base. The spirit finishes with heavier notes of clove, cinnamon, and allspice, leaving a light, pleasant spice on the palate.  SRP: $65.

 

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Buffalo Trace to Open New Dining, Tourism Facility

Posted on July 12, 2022 by Joel Whitaker

Buffalo Trace Distillery will open a new dining and tourism destination at an entrance to its facility.  “It is anticipated that the new destination will inject significant revenue into the local community, paving the way for the creation of new local jobs and serving as a strong tie-in to the downtown Frankfort redevelopment master plan,” Buffalo Trace said in a statement.

The new facility will serve both locals and the more than 400,000 guests from around the world who visit the Frankfort, Ky., distillery each year.

Company officials said they expect groundbreaking will take place in fall of this year, with a grand opening target of summer 2023.

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Korbel Sponsors American Century Celebrity Golf Tournament

Posted on July 12, 2022 by Joel Whitaker

Korbel California Champagne sponsored the American Century Celebrity Golf Tournament at Edgewood Golf Course in Lake Tahoe for its 18th year. This year Korbel brought a Long Drive Competition and Hole-In-One Contest to the tournament.

Alfonso Ribeiro, the actor, holds a $5,000 check for his first-place drive on the hole-in-one contest.  The prize was donated to the South Lake Tahoe Family Resource Center. (Photo credit: Korbel).

Korbel Long Drive Competition: For the second year, Korbel hosted a Long Drive Competition at the American Century Golf Tournament Celebrity Pro-Am Thursday, July 7th. Taking place on Hole 16 with a lively atmosphere filled with music and Korbel bubbles, 46 players competed. Jon Lester, Former Professional Baseball Pitcher for the Boston Red Sox had the longest drive of 343 yards winning $5,000 to his charity of choice – All In For Miller.

Kansas City Chiefs Tight End, Travis Kelce, took home second place with a long drive of 340 yards and Golden State Warriors basketball player, Stephen Curry, placed third with 330 yards. Other players on the top ten leaderboard were Derek Carr (325 yards), AJ Hawk (318 yards), Adam Thielen (317 yards), Larry Fitzgerald (310 yards), Tony Romo (309 yards), Alfonso Ribeiro (303 yards) and Mark Mulder (299 yards).

Korbel Hole-In-One Contest: Twelve of the most popular names in sports and entertainment joined together on Friday, July 8th, during the American Century Celebrity Golf Championship to compete in Korbel’s annual Hole-In-One Contest. A signature event and fan favorite at the golf tournament, the Hole-In-One Contest took place on Hole 17 of the Edgewood Golf Course. Actor Alfonso Ribeiro slammed it home with a powerful swing, landing just 3 feet 3 inches from the hole, taking home first place.  In honor of his win $5,000 was donated to the South Lake Tahoe Family Resource Center.

Finishing in second and third place respectively was Dallas Stars hockey player Joe Pavelski with a distance of 4 feet 9 inches, and Robbie Gould, San Francisco 49ers kicker, who landed 17 feet 7 inches from the pin.

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