Patron Tequila’s New Campaign Teams with Jessie Reyez

Patron Tequila, the world’s No. 1 ultra-premium tequila, announces a new campaign inspired by the traditional, handcrafted Patron process that takes only natural ingredients through a time-honored production method to create the finest tequila in the world, this campaign features three unique voices singing a ‘simple yet perfect’ a cappella version of the ballad, “Gracias a la Vida.”

“Gracias a la Vida” is a positive, moving, and grateful tribute to all that life gives us, including elements of nature and the senses we have to enjoy them.

The Patron “Simple Yet Perfect” campaign will also be available in :60, :30, and :15 second versions across broadcast and digital platforms, and can be viewed on Instagram @Patron and on YouTube at www.youtube.com/patrontequila.

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Grey Goose ‘Official Spirit Partner of the 64th Annual Grammy Awards’ in New Multi-Year Partnership With The Recording Academy

To kick off the inaugural year of this partnership, the brand will be celebrating the unique style and expression of each of this year’s nominees—both on and off the red carpet—starting with a new signature cocktail, the Grey Goose Passion Drop, that reimagines the always-fashionable martini. It’s a mix of Grey Goose vodka, ginger syrup, fresh passionfruit puree, and garnished with a lemon twist on a gold goose pick to honor all the winners going home with gold on Grammy night.

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Espolòn Tequila Official Launch Brand for LatinX Private Marketplace

Espolòn Tequila is the launch brand for the LatinX Private Marketplace (PMP), using its advertising and media plans to support LatinX journalism and content being launched by Mindshare, the global media agency network that’s part of WPP.  The idea behind the LatinX PMP is to drive media investment dollars towards Hispanic and LatinX journalism, artists, and creators across the U.S. It is the third in a series of Inclusion PMPs that the agency has created to support underrepresented communities in journalism, following earlier PMPs dedicated to the LGBTQ and Black communities.

The LatinX and Hispanic community is one of the fastest growing groups in the U.S. They make up nearly 20% of the population1 and their buying power grew to $1.9 trillion in 2020.2 Yet this community receives only 6% of the ad industry’s spending3 and is significantly underrepresented in news media.4

“Espolòn Tequila is not only produced in Mexico, but the brand and the product is, at its heart, a tribute to Mexican history and culture,” says Bernadette Knight, Senior Category Marketing Director for Espolòn Tequila. “We’re always seeking out ways to support content and voices that are aligned to the brand’s heritage and values. But more than that, it’s important to lift up the voices of the Hispanic and LatinX community, not just during Hispanic Heritage Month, but year-round. We’re excited to be a launch partner for this PMP, and for the continued success we’ve had with the other Inclusion PMPs as well.”

The LatinX PMP is launching with 20 publishers across the U.S., spanning English and Spanish-speaking content. It’s focused on an inclusivity of voices across all generations of the Hispanic and LatinX community, spanning different countries, languages, and cultures.

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Diageo Sees Organic Sales Jumping 16% is Fiscal 1st Half, Growth of 5%-7% from Fiscal 2023 to 2025

Diageo plc said it expects organic sales to jump 16% in the fiscal first half of 2022 and to advance 5% to 7% for fiscal 2023-2025.  And it said it has a desire to achieve a 50% increase — to 6% from 4% –in total beverage alcohol market share by 2030.  Following the announcement the company’s shares rose to a record, $206.61, a 0.49% gain.

The projections were issued an advance of the company’s capital markets day.

“Our culture of everyday efficiency is embedded in our business and we continue to challenge ourselves to achieve more,” said Ivan Meneses, chief executive officer. In fiscal 21, despite the challenges created by Covid-19, we delivered strong organic net sales growth, drove an improvement in organic operating margin and delivered strong cash flows, while continuing to invest in long-term sustainable growth.

“We believe our sales growth trajectory has accelerated, underpinned by the strength of our advantaged position across geographies, categories and price tiers. TBA is a large, growing and attractive sector of which Diageo currently has a 4% value share. With continued investment in marketing, digital capabilities and our people, we have significant headroom for growth. This gives us the confidence that we can grow Diageo’s value share of TBA from 4% in 2020,1 to 6% by 2030,” he added.

Lavanya Chandrashekar, Chief Financial Officer, Diageo:

“Our focus on everyday efficiency enables us to continue to increase investment in our brands and strategic growth initiatives, while underpinning organic operating margin improvement.

This self-sustaining growth model gives us confidence that we can accelerate our organic net sales  growth within a range of 5% to 7% for fiscal 23 to fiscal 25. This compares to growth of 4% to 6% in fiscal 2017 to fiscal 2019. While we expect inflationary pressures to increase, we also expect to benefit from operating leverage, premiumisation, revenue growth management and productivity gains. As a result, we expect organic operating profit to grow sustainably in a range of 6% to 9% for fiscal 23 to fiscal 25.

As we announced in our AGM statement, we have made a strong start to fiscal 22. We are delivering organic net sales growth across all regions, as we benefit from resilience in the off-trade and continued recovery in the on-trade. This is benefitting organic operating margin, despite rising inflationary pressures, which are partly due to supply chain constraints. We expect organic net sales growth of at least 16% in the first half of fiscal 22 and organic operating profit growth ahead of organic net sales growth. We expect the strong growth momentum in the first half of fiscal 22 to continue through the remainder of the fiscal year. However, in the second half of fiscal 22 we will be lapping a tougher comparator.”

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Eastside Distilling Sales Plunge 22%, Widening Loss

Eastside Distilling inc., Portland, Ore., reports gross sales plunged 22% to $3.3 million, primarily a result of less canning and bottling business.  The company’s net loss widened a bit, to $1.9 million from $1.8 million.

The canning and bottling problem is simple:  As industry supply chain operations became less impactful and on-premise accounts reopened, brewers shifted sales to on=premise bottle and keg packages, resulting in mobile beer canning to decrease.

Sales of spirits were down from last year due to Azuñia supply chain constraints, California distributor management of Portland Potato Vodka and slower distribution expansion outside Oregon due to distributor issues. Sales of spirits were primarily down from last year for three reasons: 1) Azuñia supply chain constraints, 2) California distributor management of Portland Potato Vodka and 3) slower distribution expansion outside Oregon due to distributor issues.

During the third quarter, the Company delivered 9,725 cases of spirits, excluding Redneck Riviera. Azuñia benefitted from the slow recovery of the on-premise business. Burnside distribution outside of Oregon decreased in part due to distribution changes. The rollout of both Burnside, Portland Potato Vodka and Eastside Brands have been slower than anticipated as the Company has had to restructure its distribution strategy. These brands have also faced tougher comparisons to the prior year due to the surge of “at-home” consumption.

Despite the slight loss, the company said it continued improving its cash position and reducing debt.  It also issued 900,000 common shares as a result of exercise of warrants, resulting in $2.4 million of cash, allowing the company to fully fund a key component of is strategic plan, the company said.  It also issued 900,000 new 5-year warrants with a strike of $3.00 per share. In addition, the Company issued 718,225 shares of common stock for net proceeds of $1.9 million.

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A-B Buys Hoop Tea

Anheuser-Busch acquired Hoop Tea, an Ocean City, Md., based beverage company known for its iced tea infused malt beverages and tea-infused seltzers, inspired by the founder’s love for beach culture. Hoop Tea will join Anheuser-Busch’s rapidly growing Beyond Beer portfolio which is a major growth driver within the industry. Terms weren’t disclosed.

“The team at Hoop Tea has created an incredible brand with an even better product offering,” said Fabricio Zonzini, Beyond Beer President, Anheuser-Busch. “I look forward to working alongside Hoop Tea’s founder, Danny Robinson, and vice president, Billy Gillman, to develop and grow the brand to its full potential.”

With leading brands that include Cutwater Spirits, BABE Wine and more, Anheuser-Busch’s Beyond Beer portfolio has captured more than $1 billion in revenue over the last three years through a combination of organic brand building, strategic acquisitions, and innovative partnerships

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