Winc Sales Up 3.4%, Net Loss Soars 338.4%

Winc Inc. reports third quarter net revenue increased 3.4% to $18.5 million, but the company’s net loss was $5.7 million, a 338.4% increase.  Marketing expenses decreased by 23.3% to $3.7 million as the Company throttled advertising spend to maintain efficient marketing payback. Personnel expenses were $7.2 million3.2 times as large as $2.1 million in the same period in 2020, with $4.2 million of the increase attributable to non-cash items including stock-based compensation. General and administrative expenses rose 71.3% to $3.0 million due to increased expenses for professional services in support of the Company’s recent initial public offering (the “IPO”) and growth-related expenses.

Geoff McFarlane, CEO, said the results were in line with expectations. “Winc’s wholesale channel has been strong throughout 2021 with revenues increasing 106.9% in the third quarter of 2021 compared to the third quarter of 2020, 96.4% in the first nine months of 2021 compared to the same period in 2020, and 200% on a two-year stack basis.

“New retailer relationships are resulting in the rapid expansion of the number of locations where customers can find Winc products while performance continues to improve at existing retail partners,” he said, adding that recent placements at Walmart, Target and Trader Joe’s helped grow our active retail account base to 11,476, and we believe that continued investment in these relationships will allow us to reach our goal of 50,000 active retail accounts over the next several years.”

“Our existing portfolio of 5 core brands continues to grow, reaching 44,797 cases in the third quarter of 2021 and strong performance from Pizzalto, Les Hauts De Lagarde, and Cherries and Rainbows, which leads us to believe that each will become core brands by the end of 2022,” Winc President Brian Smith added.

“The additional scale of these three products would bring Winc’s ever-growing and diversified suite of proprietary core brands to a total of 8. Our flagship brand, Summer Water, continues to see strong overall sales and retail placement growth. Of all rosé wines reported on in the Nielsen Wine Report, Summer Water has the 4th highest sales growth rate and second smallest all-commodity volume, suggesting that the brand is under-penetrated and has continued growth opportunity through door expansion, especially considering it’s highly competitive growth rate at existing placements.”

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Boisset Acquires Elizabeth Spencer Winery

Boisset said it acquired Elizabeth Spencer Winery in Rutherford, Napa Valley, to its collection of wineries and destinations. Boisset’s purchase includes the Elizabeth Spencer wine portfolio of small-production wines from Napa, Sonoma, and Mendocino, and its location on the Rutherford Cross Road, where the historic 1872 Post Office building welcomes guests into a boutique tasting room, outdoor gardens, and studio.  Terms weren’t disclosed.

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Foley Family Wines Acquires Chateau St. Jean

The acquisition by Foley Family Wines includes the historic 1920s chateau, the 6,000 square-foot visitors center, a 39,000 square-foot wine production facility, 79 planted acres of estate vineyards, on-site tasting salons, and extensive gardens. The winery’s legacy use permit will also be transferred to the new owners, allowing for 24 special events annually and an additional six large-scale events annually, including weddings. Foley Family Wines plans to restore the winery to its former glory, offering the best of Sonoma County wines.

“This is a rare opportunity to invest in a piece of Sonoma Valley history,” said Foley Family Wines Founder and CEO Bill Foley. “We’re looking forward to adding Chateau St. Jean’s remarkable line-up of single-vineyard wines and its award-winning blend Cinq Cépages to our luxury portfolio.”

Chateau St. Jean produces three tiers of wines, including a widely distributed California Tier, a Reserve Tier of single-vineyard and sub-appellation wines from Sonoma County, and the flagship Cinq Cépages.

“Currently the Chateau St. Jean wines are made offsite,” said Schiffer. “We’re looking closely at how best to optimize the production facilities at Chateau St. Jean and eventually bring that winemaking back home.”

Zepponi & Co., based in Santa Rosa, served as exclusive financial advisor to Treasury Wine Estates Americas Company. Terms weren’t disclosed.

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Waterford Whisky Intros a Whisky with a Wine Philosophy

Waterford Whisky announces the U.S. launch of the world’s first whisky made from Biodynamic Irish barley, the Biodynamic: Luna (SRP: $125).

The bottling is the latest whisky in the distillery’s Arcadian Series, which showcases the flavors produced by forgotten ways of farming and rare barley varieties. The terroir-driven whisky producer is the largest producer of organic malt whisky in the world.

Biodynamic: Luna is matured in a combination of 35% first-fill U.S. oak; 17% virgin US oak; 26% Premium French oak; and 22% Vin Doux Naturel oak. At 50% ABV, around 21,000 bottles of Biodynamic: Luna are available at fine retail stores around the U.S.

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374 Park Avenue to Manage Sales for Giaever Portfolio in U.S.

375 Park Avenue Spirits, a division of Sazerac Co, said it Bond & Royal craft division will assume responsibility for all U.S. sales and operational functions as well as support marketing efforts for Family Distillery Hooghoudt’s export portfolio of premium, progressive genevers.

“While it reigned as a cocktail favorite for centuries, few people today know the story of genever and even fewer know its place in history,” says Jason Schladenhauffen, 375 Park’s president/CEO. “Its flavor, authenticity and versatility have driven a renewed appreciation for this pre-Prohibition powerhouse. We’re honored to be a part of its revival and look forward to rapid growth as we bring Hooghoudt’s progressive portfolio to the U.S. market for the first time.”

Often called a “Holland gin” to distinguish it from English gin, Genever first appeared in the 1600s as the national spirit of the Netherlands. While made with juniper and other botanicals, Genever differs from gin as it must be distilled from a malt spirit. Prior to Prohibition, it was the Netherland’s largest export and one of the world’s most popular spirits. Revered by iconic 19th century bartenders including the “Father of American Mixology” Jerry Thomas, Genever was the original spirit in many classic cocktails known today as gin-based and used in one of every four cocktails made in America.

“The Hooghoudt family and all of our colleagues are very excited to be partnering with 375 Park Avenue Spirits,” says Arno Donkersloot, managing director of Family Distillery Hooghoudt. “The collaboration will allow us to make waves in growing this historic and extremely versatile category in the US, with a partner who truly knows how to build craft spirits brands. Over the last decade, genever has attracted interest from many high-end bartenders in the US; with our range of contemporary, distinctive and renewing genevers now available, we are certain the category will propel to the next level.”

Founded in Groningen in 1888, Hooghoudt is a quintessential family distillery five generations strong that’s known for cultivating an atmosphere that combines family trust with cutting-edge experimentation around flavors, aromas and natural colors. Using recipes passed down through the generations while experimenting with unorthodox new blends, each spirit has an original story.

Hooghoudt Holland Gin (SRP: $29.99; 86 proof) is not a “gin”; it is a “Holland Gin,” a gin-style that pre-dates English and all other gin styles. It is charismatically grainy with a solid base of four 100% copper distilled grain distillates (17% malt; 7% wheat; 45% rye; 31% rye, corn and wheat) and a handful of fruits, botanicals and juniper berries.

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Despite Omicron, Stronger-Than-Expected Economy Seen in 2022

The recent arrival of the omicron variant of the coronavirus is not great news for the U.S. economy, not least because 70% of the economy relies on consumption, a fact demonstrated by the fact that through the courst of the pandemic, consumers cut back on in-person commerce and services before governments imposed restrictions, according to the latest report from the UCLA Anderson Forecast.

The December forecast assumes the likelihood of a winter surge in COVID-19 cases and predicts that consumers will temporarily cut back their spending on in-person services. But Anderson Forecast economists expect the impact on the economy to be relatively short term, writing that consumer spending may dip over the next quarter and then rebound quickly.

The national forecast

For the current quarter, UCLA Anderson Forecast senior economist Leo Feler, author of the national report, forecasts growth of 6.9%, which would be the highest growth rate for 2021, as the economy rebounds from the wave of cases caused by the delta variant. Feler notes that the omicron variant emerged too late to have much effect on the quarter’s average growth rate.

For the first quarter of 2022, the UCLA Anderson Forecast has now adjusted its forecast to 2.6% growth from the 4.2% predicted in September, based on the assumption that omicron might be disruptive, while acknowledging that its effects cannot be predicted. But the forecast for the second quarter of 2022 calls for stronger growth than previously predicted, as the economists expect in-person service consumption to rebound. For the third and fourth quarters of 2022, growth is forecast at 4.6% and 2.4%, respectively.

In his essay, Feler notes that the economy continues to add jobs at a rapid pace; according to revised estimates, around 1 million jobs per month were added in June and July, and between 200,000 and 530,000 per month have been added since then. Those gains brought the unemployment rate down from 5.9% in June to 4.2% in November.

But labor shortages will continue to be a major concern for many businesses next year, cautions a forecast from Indiana University’s Kelley School of Business, which expects the U.S. economy to average only 300,000 new jobs each month.  That would be down from an average rate of only about 450,000 a month this year.

“This will be about two-thirds the rate during the past year, but it will be enough to put year-end employment above its pre-pandemic level,” said Bill Witte, author of the Kelley School’s U.S. forecast and an associate professor emeritus of economics. “Total employment remains 4.5 million below its pre-pandemic level. This deficit is not a result of deficient demand for labor — currently there are nearly 11 million job openings in the U.S. — it reflects a severe decline in labor force participation.

“During the shutdown, the participation rate dropped 3.2 points — a very large change. During the first four months of the restart, it recovered close to half that, but in the 14 months since it has made no further progress. The labor market situation confounds the other supply-side problems. Building new capacity requires labor, both for construction and then eventually staffing.”

UCLA’a Feler outlines two main reasons a shortage of workers persists across the U.S.: First, he writes, labor force participation is still lagging, staying around 61.7% in recent months, below the 63.4% rate before the pandemic. This translates to 3.1 million fewer workers in the labor force, including workers who retired or parents who decided to stop working to care for children, given child care constraints caused by the pandemic.

Second, fewer workers hold multiple jobs now than before the pandemic. Those workers contribute to higher labor force participation and lower unemployment rates, but they are a key factor in the large number of unfilled jobs.

Feler forecasts that the U.S. economy will add an average of approximately 200,000 to 400,000 jobs per month throughout 2022, with the potential for smaller gains in the year’s first quarter if the omicron variant forces consumers to cut back on in-person services.

Feler writes that much of the recent increase in inflation is related to higher oil prices, as demand has recovered more quickly than supply. He forecasts that supply will start catching up, meaning that oil prices will come down and act as a deflationary force against inflation in other goods and services.

In addition, prices have recently stabilized or declined for some goods and services that experienced the largest increases in inflation — used cars, for example — as the supply constraints that led to rising goods prices have begun to ease. The catch-up for prices of in-person services appears to have run its course. This doesn’t necessarily mean that prices will come down, Feler writes, but they will stop increasing at the rate they have over the past year.

Overall, the national forecast is for continued strong economic growth and labor market recovery, with a lessening of supply constraints and inflation. A more severe COVID-19 wave caused by the omicron variant could temporarily derail the forecast, but it’s still too soon to tell.

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