The new line of full-flavored Hard Craft Beverages—called RGBevs—features an array of exciting fruit combinations and natural flavors. Drawing from years of innovation and experimentation with fruit-focused alternatives to beer,
RGBevs will feature updated staples from Rhinegeist’s Fruited Ale family alongside some new additions.
Bubbles, a longtime fan favorite, will anchor the lineup, joined by Wowie Colada, Zango Crush and Rhinegeist’s first Hard Lemonade, Lemmy Nade.
These new Hard Craft Beverages are uniquely crafted from a clear malt base with blends of real fruit and natural flavors to showcase a range of bright, fruity, juicy profiles that deliver refreshing and intense real fruit flavor. “RGBevs are all about bringing flavor back!” says Tracey Ireland,
Director of Marketing at Rhinegeist. “Through a series of consumer panels and employee trials, it was clear that people are looking for more flavorful alternatives in the ‘beyond beer’ space.”
Concurrently with the RGBevs launch, the Cincinnati brewer will be releasing Geist Tea, an all new Hard Tea. At 5% ABV, Geist Tea uses real black tea concentrate and other natural flavors to capture the spirit and taste of
classic, sun-brewed iced tea.