Proposed West Virginia Statute Would Violate Federal Law

A bill to allow West Virginia residents to make liquor at home for themselves and family members that passed the House of Delegates would run afoul of federal law.  “Federally, there is no personal use exemption for spirits (unlike for wine and beer). Changes to state law won’t change the federal prohibition,” Thomas K. Hogue, spokesman for Alcohol & Tobacco Tax & Trade Bureau.

The proposed West Virginia statute would allow people over the age of 21 to make up to 50 gallons of liquor at home in a year. If there are two or more people over 21 living in a household, families can make up to 100 gallons of liquor per year.  It’s already legal for West Virginians to make beer and wine at home.

The proposal bans the sale of any liquor made at home.  A similar bill passed the House last year but failed in the Senate.

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Remy Cointreau Q3 Organic Sales Up 21%

Remy Cointreau‘s Cognac division continued to enjoy strong demand, up 19.4% on an organic basis in the third quarter.  Sales at the Liqueurs & Spirits division also grew strongly, up 27.3% in the third quarter.

The company said all regions contributed to its “very strong” third-quarter performance.  The Americas region generated strong growth despite a high base, it said.

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Molson Coors Teams with Coca-Cola to Intro Simply Spiked Lemonade

The blurring of the line between alcoholic beverages and soft drinks continues with the announcement that Molson Coors Beverage Co. and Coca-Cola Co.  are launching Simply Spiked Lemonade in a variety 12-pack of 12-ounce slim cans.  It will contain four flavors made with real juice, Molson Coors says: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavors also will be available in stand-alone 24-ounce cans.

Each is made with real fruit juice and check in at 5% alcohol-by-volume and 170 calories per 12-ounce serving.

For Molson Coors, the brand represents “a huge opportunity. There’s nothing in the market quite like it, which is really exciting,” says Jamie Wideman, vp-innovation for Molson Coors.

Simply, a growing billion-dollar brand, is Coca-Cola Co.’s second-largest U.S. brand in terms of net revenue after Coca-Cola. It is the nation’s top-selling refrigerated juice brand and is found in half of American households, on average, per Nielsen data. Known for its real, high-quality juices and variety of flavors, Simply already is routinely used by consumers to form cocktails.

“There are other juice brands, but there’s not another Simply. The power that brand brings to market is really unique,” Wideman says. “It has incredible household penetration and the highest consumer awareness among juice brands.”

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Penna. Panel Hears Plan to Ban State Stores via Constitution

“How much do you plan on spending against me for introducing this bill?” Pennsylvania State Rep. Natalie Mihalek (R) asked.

“Everything we can,” replied Wendell Young IV, president of the United Food & Commercial Workers union.  And well he should:  He represents workers in the Pennsylvania Liquor Control Board‘s warehouses and state stores.  The proposed constitutional amendment would cost the jobs of thousands of those workers.

Not only that, he said, Pennsylvania’s system generates $300 million in annual profit for the state.  That a less-than-1% drop in the bucket of Pennsylvania’s current $39.8 billion state budget.  But it’s presumably money that would have to be made up in higher taxes, most likely on beer, wine and spirits, if the state system was sold to private interests.

And there certainly would be buyers.  Representatives from the Pennsylvana Restazurant & Lodging Association, the Pennsylvania Food Merchants Association and the Pennsylvania Chamber of Business, all assured the House Liquor Control Committee the private sector is willing and able to take over sales from the commonwealth’s 600 stores. which generate average sales of $4.6 million per store.  PLCB says 86% of spirits sales occurred at retail while 14% were to licenses.  For wine, 73% of sales were to individual consumers and 27% were to licensees.

But, Young said, the commonwealth’s control system is clearly superior, providing great variety and choice to consumers.  Distilled Spirits Council of the U.S.‘s Senior VP for state government relations, David Wojnar, and Matt Dogali, president of American Distilled Spirits, didn’t take a position on the bill, but both testified that PLCB’s pricing practices hurt consumers.  PLCB can “keep the discount offered by the supplier” instead of lowering prices for the consumer as intended, Dogali said.

Pennsylvania Restaurant & Loding Association representatives joined the Pennsylvania Food Merchants Association to cite numerous issues with PLCB’s inflexibility during the pandemic.  “The current system we have is not only not consumer friendly, it’s designed not to be consumer friendly,” said Gene Barr, Pennsylvania Chamber president.

Turning the state system of retail stores and warehouse over to the private sector would mean Pennsylvania taxpayers would be footing the bill for $24 million a year in pension liabilities for the next 30 years, UFCW’s Young testified.

DISCUS, ADSA and PLCB all said they were not taking a position on the proposal.

 

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Gifts Represented 11% Share of Orders on Drizly in 2021.

December held 32% share of all gift orders in 2020 versus 20% in 2021, Drizly said.  But it added other months are seeing gift business grow. Throughout the past year, no month had below a 6% share of gift orders. March held a 9% share, while four months had an 8% share (February, April, January, and May), three months had a 7% share (June, October, and September), and three months had a 6% share (November, August, and July).

That’s compared to 2020, when January, February, and March were all slow gift months with three percent of share or less.

“We believe the shift toward a growing gift order share is a result of increased awareness of the gifting functionality on Drizly, which has skyrocketed amidst the pandemic,” says Liz Paquette, Drizly’s head of consumer insights. “Alcohol has long been a favorite gift item, but growth in e-commerce and delivery in the industry has allowed colleagues, friends, and family to send alcohol gifts from afar within the hour.”

Across the United States, beverage alcohol e-commerce has an annual growth of about 20 percent, according to IWSR. E-commerce awareness and interest saw a boost over the past couple of years; The IWSR notes that 54% of online beverage buyers in the country made their first purchase during the pandemic.

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Wolf Spirit Releases 2,000 Cases of Puncher’s Chance D12TANCE

It’s the first limited-release offering from Wolf Spirit, and is aged 12 years in traditional stone and wood rickhouses and finished in California Cabernet Sauvignon barrels.  SRP: $120.

With only 2,000 cases produced for the U.S. market, The D12TANCE may be purchased in California, Florida, Kentucky, Colorado, Oklahoma and New Mexico (Southern Glazer’s); New York, Tennessee and Georgia (Empire); Massachusetts and Rhode Island (Atlantic Beverage); Missouri (Major Brands); Connecticut (Murphy); and Wisconsin (Badger/Frank).

Just 70 barrels of The D12TANCE, sourced from the IJW Whiskey Co. in Louisville were born from a mash bill of 84% corn, 8% malt, 8% rye and a proprietary yeast strain.

The D12TANCE is the second release from Puncher’s Chance – a new American Whiskey entry from Wolf Spirit, out of Eugene, Oregon, and comes on the heels of the fall 2020 release of the company’s foray into aged dark spirits with the release of Puncher’s Chance Kentucky Straight Bourbon. The brand name of Puncher’s Chance itself is a boxing reference, denoting that almost anyone is possible of a knockout punch, no matter what the odds. Naming our latest aged spirit entry The D12TANCE is a double entendre – referring both to the age of the liquid and the 12 official rounds in a formal boxing match.

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