Stoli Group Kentucky Owl releases St. Patrick’s Limited Edition Bourbon Whiskey

Stoli Group‘s Kentucky Owl released St. Patrick’s Limited Edition Bourbon, featuring selected barrels of Kentucky Whiskey using the Irish whiskey bonding process that was common during the 19th and early 20th Centuries.

Irish whiskey bonding was resurrected by Louise McGuane, Ireland’s first modern whiskey bonder and founder of J.J. Corry Irish Whiskey, who joined Kentucky Owl’s John Rhea to produce the St. Patrick Limited Edition.  “We tasted through the lens of bringing fruit-forward profiles that are desirable to us as Irish whiskey makers, but we also wanted something still representative of the Kentucky Owl style,” McGuane said. “This blend tastes like the Kentucky Owl products whiskey drinkers love, with an echo of big and bold juicy fruit flavors so familiar in Irish whiskey.”

The barrels used in the project will now be transported to Ireland for McGuane to fill with future releases of Irish whiskey.

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Eastside Distilling Sponsors 40th Annual Hood to Coast Relay in Oregon

Eastside Distilling, Inc. said it is the exclusive distilled and craft spirits partner for the 2022 Providence Cancer Institute Hood To Coast and Portland To Coast Relays. The 40th annual Hood To Coast, presented by Nike, will begin on August 26, 2022 and end on August 27, 2022.

In addition to the main relay events in August, Eastside Distilling will have a presence at all Hood To Coast Race Series events throughout the year, which includes the following one-day relays and road races: Leprechaun Dash (March 19), Cape Lookout Relay (April 30), Seabrook Relay (June 4), Windy River Relay (July 23), High Desert Relay (October 1), and Turkey Trot (November 23).

Near the finish line in Seaside, Oregon, relay participants can enjoy tastings of the distillery’s Portland Potato Vodka, made with pure water sourced from Mt. Hood, at the Eastside Bar inside the Spirits Garden. Specialty cocktails made with Portland Potato Vodka will also be offered at local bars and restaurants along the race routes.

Hood & Portland To Coast is the largest running and walking relay race in the world. Teams start at the peak of Oregon’s iconic Mt. Hood and end at the shores of the Pacific Ocean. The 197-mile (or 130 from Portland) event attracts participants from all 50 states and more than 40 countries annually.

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EARI Plans to Buy Railway City Brewing

Entertainment Arts Research Inc. signed a letter of intent to buy Railway City Brewing Co. , a craft brewery located in St. Thomas, Ont., Canada.  The move follows EARI’s acquisition of Bell City Brewing Co., Brantford, Ont., in January.  “These two acquisitions will accelerate our growth into the robust market of craft brewing” said EARI Group CEO Bernard Rubin and added “The EARI Beverage Group is now well on track with the development of a diversified, growing, and profitable beverage portfolio.”

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Bud Light Seltzer Hard Soda’s Super Bowl Spots Flavor Power

Bud Light Seltzer Hard Soda‘s Super Bowl commercial focuses on a group of friends who experience a blast of flavor after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the magical world, “Land of Loud Flavors.”

To officially welcome fans into the “Land of Loud Flavors,” Bud Light Seltzer and Guy Fieri are offering one lucky consumer the chance to see their Name in the Big Game – Super Bowl LVI, forever immortalized in neon lights in both the “Land of Loud Flavors” and Super Bowl history. Now through February 8, fans can enter the “Get Your Name in the Big Game” sweepstakes by posting on social using #LandofLoudFlavors and #Sweepstakes or by entering at landofloudflavors.com.

“When fans think Bud Light Seltzer, they think big, bold, loud flavors that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP-Marketing Bud Light. “There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe “Land of Loud Flavors” on the biggest and loudest stage possible.”

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Who & What —

Luxco (MGP Ingredients) named Ian Stirsman as the first master distiller for all Ross & Squibb Distillery brands, including George Remus Bourbon and Rossville Union Rye Whiskey, as well as any future brands released under the Ross & Squibb name.  He will be responsible for guiding the product development process for new innovation and annual limited releases, holding customers for barrel picks and distillery visits and building brand awareness of the distillery and its brands.

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What We’re Reading —

Md. winery expansion, including 3 new vineyards, ‘hugely significant’ for mid-Atlantic industry

Ed Boyce and his wife Sarah O’Herron already own one of the East Coast’s most successful winery ventures.  Now that will add three vineyards in two sections of Maryland to complement the 60 acres of vines they are maintaining at Black Ankle Vineyards in Mount Airy.

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