Cutwater Spirits Honors ‘Lazy Ones’ in Big Game Spot

Posted on February 14, 2022 by Joel Whitaker

Cutwater Spirits (Anheuser-Busch) the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. In Cutwater’s breakthrough spot, “Here’s to the Lazy Ones,” the brand redefines “lazy” as ingenious, because the ones who make the most of their time are the ones who are ahead of it. The spot can be viewed HERE.

With 30 and 60-second spots inspired by Apple’s “Here’s to the crazy ones” ad, the Cutwater spot celebrates the everyday ingenuity of those who work smarter, not harder, and enjoy the convenience of bar-quality cocktails in a can. Cutwater’s commercial features several comedic vignettes highlighting smart life hacks including the use of a massage gun to tenderize meat, walking your dog on a treadmill during a rain storm, using a blowtorch to melt snow and more. Each vignette lightheartedly spotlights innovators who save time while still getting the most out of life with their favorite Cutwater canned cocktails.

Posted in Advertising | Tagged , | Comments Off on Cutwater Spirits Honors ‘Lazy Ones’ in Big Game Spot

Stoli Group Partners with Rockit Venturi Racing

Posted on February 14, 2022 by Joel Whitaker

Stoli Group announced a partnership between Stoli Group’s elit Vodka and ROKiT Venturi Racing. Kicked off in Mexico, the partnership positions elit Vodka as a principal partner of the ROKiT Venturi Racing Team as they contest the FIA Formula E World Championship.

“With sustainability at the heart of our DNA, we have a plan to deliver one vision and one mission: establishing the most powerful and sustainable ultra-luxury spirits and wines portfolio by 2025,” commented Damian McKinney, Global CEO of Stoli Group. “To that end, we have been in search of partners that boldly match our sustainability vision in innovative ways, and on multiple fronts. We are thrilled to announce we have found that in the ROKiT Venturi team as the leader in electric motorsport, driven forward by a female CEO and in full support of LGBTQ rights.”

From the 2022 Mexico City E-Prix, elit Vodka will adopt a central position in ROKiT Venturi Racing’s visual identity, with branding appearing on the front and rear wing, bargeboards and nose cone of the team’s Season 8 livery. Branding will also appear on the racing suits of drivers Edoardo Mortara and Lucas di Grassi, on team wear, and in ROKiT Venturi Racing’s garage.

Posted in Promotions | Tagged | Comments Off on Stoli Group Partners with Rockit Venturi Racing

Fresh Vine Wine Adds 2 States, Moves to Speed Expansion

Posted on February 14, 2022 by Joel Whitaker

Fresh Vine Wine, Inc., a producer of low-carb, low-calorie premium wines in the United States, said it expanded distribution to two new states, Michigan and New Jersey.  These new states add to Fresh Vine Wine’s rapid, nationwide expansion, one of the Company’s key strategic priorities.  The Company also has a complementary, rapidly expanding direct-to-consumer distribution channel.

New Jersey joins New York and Connecticut when Fresh Vine Wine is distributed by Opici Family Distributing Inc.  Vintage Wine Co. distributed the brand in Michigan.

Janelle Anderson, CEO, said, “Michigan and New Jersey are prime markets for our portfolio of affordable luxury wines that fit perfectly with today’s healthy lifestyle.  I am confident our unique collection of bold, crisp, and creamy wines that embody deeper connection with active lifestyles will find a receptive market in these highly populated states. The speed of our expansion is remarkable, which clearly demonstrates that our sales and marketing strategy and organization are one of the finest in the industry.”

Fresh Vine Wine was founded with the intent to fill a gap that exists in the current wine aisle – premium, delicious-tasting wines, low in calories and sugar, that appeal to today’s large and fast-growing market of “Better For You” consumers. Produced and bottled in Napa, California, the Fresh Vine Wine collection features a California Cabernet Sauvignon, Pinot Noir, Chardonnay, California Rosé wine, and a Limited Reserve Napa Cabernet. Fresh Vine Wine’s vision is to be the leading brand in the emerging “Better For You” category, capitalizing on the trend toward healthy living that is sweeping the food and beverage industry.

Posted in Distribution | Tagged , , | Comments Off on Fresh Vine Wine Adds 2 States, Moves to Speed Expansion

Eastside Distilling Launches New Limited-Release Premium Maraschino Cherry Whiskey

Posted on February 14, 2022 by Joel Whitaker

It’s crafted with Eastside’s rare whiskey blend and Italy’s premier Luxardo Maraschino Liqueur. This will be the second flavored whiskey in Eastside’s lineup, following the release of Marionberry Whiskey in fall 2021.

The famed Luxardo cherry liqueur is the original Maraschino, made from sour Marasca cherries since 1821 by the Luxardo family. It is distilled using the fruit’s skins, pits, leaves, and stems, giving it a distinct nutty flavor. Luxardo’s Marasca cherries are the gold standard, harvested at peak season during the summer, resulting in an aromatic, sweet-tart, and real fruit-tasting liqueur that is unrivaled. Eastside’s new Cherry Whiskey was made exclusively with permission from Luxardo.

“Combining Old World liqueur with select casks of New World American whiskey creates a unique and approachable product that’s the perfect addition to any bar, and is sure to entice consumers new to the world of whiskey,” says Jason Ericson, Eastside’s Head Distiller. “This unique fruited whiskey is guaranteed to transport the senses to the Italian Riviera.”

Eastside Cherry Whiskey is perfectly balanced and not too sweet. It has a bright, distinct aroma of cherry mixed with whiskey notes of dry fig and oak tannins. It tastes of cherry fruit, vanilla, and pie crust, with hints of citrus. Bottled at 30% ABV, it excels as a cocktail base or as an addition to any drink.

It will be available for purchase starting today, February 14, at select liquor stores in Oregon for $39.95 and online at eastsidedistilling.com with nationwide shipping, while supplies last. Distribution will also expand to California, Washington, Colorado, Arizona, and Texas this year.

Posted in New Products | Tagged | Comments Off on Eastside Distilling Launches New Limited-Release Premium Maraschino Cherry Whiskey

Crown Royal Donates $56,000 to Honor Women in Sports; Each Woman Gets a Bottle

Posted on February 14, 2022 by Joel Whitaker

The donation to Women in Sports and Events (WISE) was on behalf of 56 of the most influential women in sports, including senior management, coaching, journalism and more.  Each of the 56 received a bottle of Crown Royal Aged 18 Years, delivered by Erin Andrews, the leading sideline reporter for Fox Sports’ NFL broadcasting team.

Posted in Marketing | Tagged | Comments Off on Crown Royal Donates $56,000 to Honor Women in Sports; Each Woman Gets a Bottle

Who & What —

Posted on February 14, 2022 by Joel Whitaker

Chopin Imports Ltd. promoted Bryan Tilbury, most recently Western Regional Division VP, to VP of Sales, and hires Shawn Hackbarth to succeed him.  Hackbarth recently served as Regional Sales Manager for the West Coast with Third Leaf Wines. Chopin also promoted Joel Caruso to director of education, Tara Gray to West Central Regional Manage, and Lance Lorang to Southwest Regional Manager.

Posted in Who and What | Tagged | Comments Off on Who & What —