Shiner Intros Strawberry Blonde Beer

Posted on February 22, 2022 by Joel Whitaker

Now available nationwide Shiner Strawberry Blonde (4.3% ABV),  is brewed with juicy, homegrown strawberries from Poteet, Tex., the strawberry capital of Texas and a mix of pale and wheat malts for a crisp finish.

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Drizly Seminar Focuses on Gen Z’s Impact on Industry

Posted on February 22, 2022 by Joel Whitaker

“Gen Z: Growing influence and future impact on the alcohol industry” will be the topic of an online webinar featuring Emily Bibeault, E-commerce Director at Campari America, and Amit Patel, SVP of Ad Monetization and Partnerships at Drizly, will discuss:

  • Deep dive into the newest generation of legal drinking age consumers in the US
  • How Gen Z will shape the beverage alcohol industry in the years ahead
  • Category trends and shopping behaviors that set this age group apart from previous generations
  • Access the latest data and insights from industry leaders to drive innovation and marketing strategy to Gen Z consumers

The webinar will take place on March 9 at 1 pm EST and you can register here.

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What We’re Reading —

Posted on February 22, 2022 by Joel Whitaker

Can Fine Wine Come in a Box? This Vineyard Is Betting on It

Tablas Creek is making that earth-friendly option hard to resist. (Robb Report)

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Who & What —

Posted on February 22, 2022 by Joel Whitaker

Southern Glazer’s Wine & Spirits promotes Pat Pokorny to VP/General Manager for Maryland and Washington, D.C.  He will be succeeded as President, Control States, but Kirt Clemens.

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Philadelphia Distiller Acquires Bucks County, Pa., Competitor

Posted on February 21, 2022 by Joel Whitaker

Millstone Spirits Group, parent of New Liberty Distillery, Philadelphia, has acquired Faber Distilling, Trumbauersville, Pa., at a bankruptcy auction for $1.4 million.  The acquisition gives Millstone ownership of the Faber line, a pair of high-speed bottling lines and the 160,000-square-foot production facility in Trumbauersville.

One attraction, Millstone’s president told the Courier Times, is that corn, barley and rye are easier to get in Bucks County and to use there than to haul it into Philadelphia and back out again.

The bankruptcy was caused by a dispute among Faber Distilling’s partners.

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Hennessy to Host Celebration of NBA’s 75th Anniversary

Posted on February 21, 2022 by Joel Whitaker

Hennessy will host the B.I.G. (Business Inside the Game) Summit at the 2022 NBA All-Star Weekend in Cleveland.  In partnership with Sole Savy, B.I.G. Summit returns in-person and virtually to bring together experts, visionaries and urban entrepreneurs across multiple platforms in sports, media, technology and finance. This gathering will celebrate the 75th Anniversary of the NBA and kick-offs with fireside chats and a panel that includes NBA Commissioner Adam Silver, Mayor of Cleveland Justin Bibb and Scott Rochelle, President & CEO of The National Basketball Retired Players Association.

“B.I.G. Summit this year marks the 75th anniversary of the NBA,” said Baron Davis, two-time NBA All-Star and founder, More Than Us and Baron Davis Enterprises. “Our partnership with Baron Davis’ B.I.G. Summit builds on Hennessy’s long-standing commitment to Black communities and ongoing mission to celebrate and champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, senior vp, Hennessy US. “Via this collaboration, we aim to expand on that legacy in the most impactful and meaningful ways by providing access to resources to those demonstrating the ability to reshape Black communities through social impact.”

Held from February 19-20 at the Agora Theater in Cleveland or via stream on Twitch on Slic Channel from 1-6PM EST, B.I.G. Summit will also unveil History Of The Game, a virtual, decentralized Hall of Fame experience that celebrates EVERYONE who’s contributed to basketball. The History Of The Game metaverse will pay tribute to 75 of the Greatest Of All Time players (GOATS) along with other storied athletes, local legends and cultural icons. Each inductee will have a limited edition NFT collection that unlocks content, games and events in this new metaverse. History of the Game opens tonight for the first time at 5PM EST on hotg.xyz.

Also, beloved sneaker start-up and community-based marketplace, Sole Savy, will host a members only community pop-up where members can hang out, watch the panels in person and enjoy the All-Star game with others.

 

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