Hendrick’s Gin Launches Limited-Edition Neptunia

Posted on March 1, 2022 by Joel Whitaker

Neptunia is inspired by the rugged and majestic sea that sits just two miles from Hendrick’s Gin distillery in Girvan, Scotland.

From master distiller Ms. Lesley Gracie’s Cabinet of Curiosities, this unconventional expression uses a mysterious blend of Scottish coastal botanicals to create a ​​gin said to be as refreshing as Scotland’s ocean breeze with a crisp citrus finish. As ocean magic is exceedingly difficult to bottle, Neptunia is a limited-release gin. Residing in a classically shaped Hendrick’s bottle with an eye-catching seafoam green label, Neptunia is bottled at 43.4% ABV with a $39.99 SRP.

To mark this release, Hendrick’s is launching a Magic-of-the-Sea Spa Kit complete with everything you’d need to bring the refreshing nature of the sea directly into your home. To sustain this oceanic enchantment, Hendrick’s Gin, in partnership with Project Seagrass, will donate 100% of the sales of the kit to fund the conservation of seagrass meadows and raise awareness of the critical role they play in providing food and habitat. The Magic-of-the-Sea Spa Kit is available for purchase now via Hendrick’s Tiny Shop.

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Royal Wine Supports Ukraine

Posted on March 1, 2022 by Joel Whitaker

In a show of solidarity with the Ukrainian victims and refugees under attack by Russian forces, Royal Wine Corp. will donate 100% of the proceeds of the sales starting on Feb. 24 through March 10 of two of their leading vodka brands – Xdar, which is a Ukrainian vodka, and Lvov, a Polish vodka named after the Ukrainian town Lviv – to Emergency Ukraine. The donation will be at a minimum of $30,000.

“Royal Wine stands with the people of Ukraine and we demonstrate our support for their independence,” said Mordy Herzog, CEO of Royal Wine Corp. “While we are all praying and hoping for peace to return to the region we feel compelled to help in a meaningful way. As a flagship Jewish-American business, we are committed to their material and moral sustenance in their fight for freedom.”

“It is important for Royal Wine to stand with the people of Ukraine and demonstrate our support for their independence,” said Mordy Herzog, CEO, Royal Wine Corp. “Civilians are putting their own lives on the line to protect democracy and national identity. As a flagship Jewish-American business, we are committed to their material and moral sustenance in their fight for freedom.”

Founded in 1848, Royal Wine Corp. has been owned and operated in the United States by the Herzog family, whose winemaking roots go back eight generations to its origin in Czechoslovakia.

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Fuzzy’s Vodka Calls for Suspension of the Moscow Mule

Posted on March 1, 2022 by Joel Whitaker

In a move reminiscent of the renaming of French fries to “Freedom Fries” as a protest to France’s opposition to the proposed U.S. invasion of Iraq, Fuzzy’s Vodka called for the suspension of the Moscow Mule.  Replace it, Fuzzy’s said, with the “American Stallion” cocktail.

“We saw the bars rushing to pour the Russian vodka out in the streets while off-site liquor retailers boxed it up and shipped it back to distributors. But we thought, what about the cultural favorites we have come to enjoy over the years? How do we cut ties with our go-to drink during Happy Hour? We didn’t think it was right that we continue to pay homage to the Moscow Mule. We needed to change it…for democracy’s sake,” said Benjamin Linero, Managing Partner of BNMR GLVZ, the marketing and advertising agency working with Fuzzy’s.

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Reyes Beer Unit Expands Use of BeerBoard Technology

Posted on March 1, 2022 by Joel Whitaker

Florida Distributing Co. (FDC), which is part of Reyes Beer Division, has expanded its use of BeerBoard technology to integrate SmartOrders into its Orlando operations.

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Wilder Whiskey Hard Seltzers Enter Market

Posted on March 1, 2022 by Joel Whitaker

Wilder Whiskey introduced Wilder Whiskey Seltzers are officially available. “We are so excited to finally share our seltzers with the world, we think there is such a big opportunity in the marketplace right now,” said Hank Zapf, CEO. “It’s been a long time coming.”

The seltzers use only the highest-quality, all-natural ingredients and are gluten-free, contain only 2g of carbohydrates, and 5% ABV. They are also 100% made in the United States, using real, American-made whiskey. The goal is to craft a whiskey seltzer that is light, refreshing, and convenient for whatever adventure the day calls for. Wilder Whisky Seltzers are now available for purchase online and ship to your door in 40 states.

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Lost Explorer Mezcal Announces U.S. Market Expansion

Posted on March 1, 2022 by Joel Whitaker

The Lost Explorer Mezcal, the sustainably crafted, artisanal mezcal from Oaxaca, has partnered with The Beverage Agency for continued U.S. market expansion. Already available in California, New York, Texas, Florida, Illinois, and Kentucky, the partnership will grow the brand across the Western, Northeast, and Southern U.S. regions.

The brand has also named veteran spirits marketer, Maggie Yarborough, as Head of Trade Marketing.  She will lead The Lost Explorer Mezcal, as it expands into markets such as Colorado, Tennessee, Georgia, Arizona, Washington, South Carolina, Connecticut, New Jersey, Wisconsin, Minnesota, and Maryland/DC markets.

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