Stella Artois Launches Bartender ‘Perfect Pour’ Training Program

Posted on March 9, 2022 by Joel Whitaker

Stella Artois introduced the “Perfect Pour” program to educate and engage bartenders that will ensure that each consumer will experience a perfectly poured beer every time. A Perfect Pour requires fresh beer and clean draught lines, served in a chalice with a head of foam, and presented with a smile.

“For the first time in two years, consumers will be able to watch basketball games and celebrate St. Patrick’s Day on-premise. We know our fans have really missed enjoying ice cold, draught Stella Artois while they’ve been at home, and we want to make sure their return to the bars and restaurants they love is the best possible experience,” says Tony Romano, Vice President, On-Premise Sales, Anheuser-Busch. “It’s no secret the industry has seen tremendous change and staffing challenges and turnovers over the past two years. And with March as the busiest month in the on-premise, we’re proud to launch Stella Artois’s Perfect Pour initiative to assist training servers on the importance of quality execution with every single pour.”

“Anheuser-Busch and Stella Artois have a long-standing commitment to the entire bar and restaurant industry and those on the frontline of service,” said Peter Van Overstraeten, Vice President of Premium and Super Premium, Anheuser-Busch. “Anheuser-Busch is dedicated to investing in the future of the industry, and we’re proud to be leading that charge at Stella Artois. Restaurants, bars, and their workers are integral to our business day in and day out. Through these training sessions, not only will  bartenders have access and will be learning from the best in their industry, but it will allow them to help sharpen and elevate their technique.”

 

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Evan Williams American-Made Heroes Fund Opens Grant Applications

Posted on March 9, 2022 by Joel Whitaker

Nonprofits serving U.S. veterans are invited to apply for a 2022 Veteran Community Action grant from the Evan Williams American-Made Heroes Foundation Fund.

To date, Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated $450,000 to nonprofits. For the third consecutive year through the American-Made Heroes Foundation Fund, Evan Williams will be donating up to $75,000 to veteran causes with each grant totaling between $4,000 to $6,000.

The purpose of the foundation is to provide a platform for sharing inspiring veteran stories, raising public awareness for causes impacting the veteran community, and supporting nonprofit organizations that help veterans and their families through a specialized grant program.

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San Luis Obispo Coast TTB’s Newest AVA

Posted on March 9, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau designated the San Luis Obispo Coast as America’s newest American Viticultural Area.

The new AVA spans about 60 miles from San Simeon in the north to Nipomo in the south, but is at most only 15 miles wide, bordered by the Pacific Ocean and the Santa Lucia Mountains.

The San Luis Obispo Coast AVA’s 78 vineyards have 3,942 acres planted to vines — most famously, to premium Chardonnay and Pinot Noir. But over the past decade a more diverse list of grape varieties has taken root here, too: Albariño, Grüner Veltliner and Riesling are the leading aromatic whites, while the cool growing conditions continue to prove exemplary for red varieties such as Grenache, Syrah, Tempranillo, Zinfandel and Lagrein.

The SLO Coast Wine Collective, a group of 32 wineries making wine from grapes grown within the region, applied for the SLO Coast AVA in 2017, making a case for the designation based on the area’s unique geography, geology and topography — and in particular, its proximity to the Pacific Ocean.

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TTB Proposes New Long Valley-Lake County AVA

Posted on March 9, 2022 by Joel Whitaker

Alcohol & tobacco Tax & Trade Bureau proposed establishing a new 7,605-acre American Viticultural Area in Lake County, Calif., and to modify another AVA to create a contiguous border with the proposed Long Valley-Lake County AVA.

Only the western third of the proposed Long Valley-Lake County viticultural area, and about three quarters of the High Valley viticultural area, would lie within the established, multi-county North Coast viticultural area. To avoid this partial overlap with the High Valley and proposed Long Valley-Lake County viticultural areas, TTB is proposing to expand the boundary of the North Coast viticultural area by approximately 23,690 acres.

The petition to establish the Long Valley-Lake County AVA was submitted by Terry Dereniuk, a consultant, and Dan Van Pelt and Clay Shannon, of Cache Creek Vineyards and the Shannon Family of Wines.

The proposed Long Valley-Lake County AVA is located in Lake County, California, and is partially within the existing North Coast AVA. The proposed AVA is also to the north and east of the established High Valley AVA. The approximately 7,605-acre proposed AVA currently contains 3 wineries and 5 commercial vineyards, which cover a total of approximately 149 acres.

Comments due: May 9, 2022.

 

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Total Bev/Al Import Value Grew 18% in 12 Months: bw166

Posted on March 9, 2022 by Joel Whitaker

Total beverage alcohol imports (including bulk and packaged) grew +18% by value over the last twelve months and grew 10% by value over the last three months, according to bw166. Some 36% of all imported beverage alcohol by value came from Mexico over the last twelve months.

Total beverage alcohol exports (included bulk and packaged) grew 15% by value over the last twelve months and grew 32% by value over the last three months. Twenty-nine percent (29%) of all exported beverage alcohol by value went to Canada over the last twelve months.

Imported beer grew 7% by volume and grew 9% by value over the last twelve months. Over the last three months, imports declined 3% by volume and 2% by value. Seventy-seven percent of imported beer by value comes from Mexico.

Exported beer grew 12% by volume and 36% by value over the last 12 months. Over the last three months, exports declined 19% by volume and declined 20% by value. Twenty-four percent of exported beer by value goes to Chile.

Imported packaged spirits for the last twelve months grew 14% by volume and grew 23% by value, bw166 noted. Over the last three months, volumes grew 8% and grew 21% by value.

Imported bulk spirits for the last twelve months declined 11% by volume and declined 22% by value. Over the last three months, volumes declined 12% and declined 23% by value.

Thirty-six percent of all imported packaged spirits by value arrived from Mexico while 32% of all imported bulk spirits by value arrived from Mexico.

Exported packaged spirits for the last twelve months grew +15% by volume and declined 2% by value. Over the last three months, volumes grew 30% and grew 27% by value.

Exported bulk spirits for the last twelve months grew 14% by volume and grew 22% by value. Over the last three months, volumes grew 81% and grew 62% by value.

Eighteen percent of all exported packaged spirits by value is destined for Canada, bw166 said, while 35% of all exported bulk spirits by value is destined for Canada.

Imported packaged wine for the last twelve months grew 14% by volume and 28% by value. Over the last three months, volume was flat but increased 15% by value.

Imported bulk wine for the last twelve months grew 18% by volume and grew 18% by value. Over the last three months, volumes grew 13% and grew 2% by value.

Thirty-four percent of all imported packaged wine by value arrived from Italy while 23% of all imported bulk wine by value arrived from Chile.

Exported packaged wine for the last twelve months grew 18% by volume and 23% by value. Over the last three months, volumes grew 5% and grew +% by value.

Exported bulk wine for the last twelve months declined 24% by volume and 26% by value. Over the last three months, volumes declined 22% and declined 17% by value.

Thirty-eight percent38% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for the United Kingdom.

 

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Who & What —

Posted on March 9, 2022 by Joel Whitaker

Beck Family Estates, the exclusive importer and sales agency for South Africa-based Graham Beck and Steenberg Vineyards, and Oregon-based Abbott Claim and Angela Vineyards. hires Jenna LaCroix as Director of Marketing, and Lola Buchbinder as Regional Manager for the Midwest.  Most recently LeCroix was a marketing director with Stoller Wine Group, and Buchbinder joins from Texas Importers & Distributors.

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