What We’re Reading —

Fighting to Save the American Oak

Distillers and winemakers are working together to preserve a species that is essential to their trades. (Wine-Searcher)

The Power and Provocation of Raising Kids Around Wine

After Kristi Devlin Delovitch finished filming her Facebook livestream, It’s 5 O’Clock Somewhere, during which she interviews wine professionals from around the globe, “the kids would just hop on my lap or sit down next to me, and just chat with the winemakers and the owners,” says Delovitch. The Delovitches aren’t alone in this sentiment. They join other wine industry parents who believe that raising kids around wine can be not only enriching and world-expanding, but also, when deployed wisely, potentially protective against alcohol’s more dangerous qualities. (Wine Enthusiast)

To Drink Sustainably, Opt for Wine in Aluminum Cans, Not Glass Bottles

A liter’s worth of aluminum wine cans weighs 30% less than a liter’s worth of glass wine bottles.  (San Francisco Chronicle)  Related:  The Chemistry of Canned Wines Wines packaged in alumninum cans are growing in popularity, but producers as concerned that canned wines occasionally develop a “rotten egg off-arome” during storage.  Researcher at Cornell have been looking into this and report their findings.  (Apppellation Cornell)

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Who & What —

KLG PR adds St. George Spirits, which is celebrating its 40th anniversary, to its client roster.  St. George’s family of spirits includes single malt whiskey, absinthe, several gins, vodkas, brandies, and liqueurs. 

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FYI: Think It’s Easy to Reduce Demand for Russian Gas? Think Again

There’s a lot of big talk about Europe slashing its addition to Russian oil and gas.  But it’s not so easy.  Turns out that Russia is the major supplier of fossil fuels to Europe, period.    Russia accounts for 49% of coal imported by Europe, 38% of natural and liquified gas, and 26% of oil.  Many of the alternative sources are problematic in themselves.  Coal, for example, can be sourced from China, while LNG can come from Qatar, or oil from Nigeria. “Obviously, these are countries that Europe might also not want to become too dependent on,” ING Economics notes.

Add to that the simple fact that only a handful of gas-saving techniques can significantly reduce gas demand this year. More coal-fired power production, cutting production in manufacturing, and lowering thermostats in buildings show highest potential to lower gas use.  ING Economics estimates corporate decision-makers and households can save 10-15% of gas in 2022. That can reach 20-30% by 2025 as they have more time to invest in gas-saving technologies.

In the power sector, gas to coal switching has the biggest potential to lower gas demand. According to the International Energy Agency, record-high gas prices caused coal-fired power plants in northwest Europe to increase their output by 20% year-on-year in the fourth quarter of last year. Gas-fired generation fell by more than 7% in the same period. The subsequent price hikes since the start of the Ukraine conflict have only added to this trend.  But France and the Netherlands have capped coal use below capacity out of concern about climate change, and Germany and the Netherlands have closed down coal-fired power plants that can be brought back to life.

Lowering thermostats and not heating offices overnight has the best potential  in buildings.  “It is a common-sense solution that offers rapid and efficient levers to reduce gas demand and to limit the impact of soaring energy bills. Plus, it makes sense as a way to reduce Russian gas but also to tackle climate change,” ING Economics says.  A YouGov survey found that 1.9 million German homeowners are planning to purchase a solar system for central heating or hot water generation. Heat pumps are also likely to see a surge in development. Solar thermal energy can also make a difference, as  can heat pumps.

But supply chain challenges from Covid haven’t been resolved yet, which makes any switch harder to handle, as is a lack of skilled labor to installed solar panels.

But there are trade-offs:  lowering gas dependency could raise emissions; lower production levels in manufacturing carries an economic cost; politcally, many governments are committed to gas as a way to meet climate goals; turning down thermostats, a quick way to be less dependent on Russian gas, comes at the cost of reduced comfort, and, as noted above, switching from being dependent on Russian gas to being dependent on coal from China, LNG from Qatar or oil from Nigeria is problematic too:  Does Europe really want to  exchange one dependency for another?

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Michter’s 10 Year Bourbon Release Held Back Until 2023

Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon.

“Over the more than two decades since we restarted Michter’s in Kentucky, we have had several years where we’ve chosen to hold back particular offerings,” observed Michter’s President Joseph J. Magliocco. “Our goal is to put out the greatest American whiskey. When we think something is already wonderful, but will become spectacular with a bit more aging, we have not been shy about waiting to release it. When it comes to whiskey, there’s no substitute for patience and time.”

“I’m proud to be at a company that is so laser focused on offering top quality whiskey. This continues the protocol set by our late Master Distiller Willie ‘Dr. No’ Pratt,” commented Michter’s Master Distiller Dan McKee. Many years ago, Pratt earned this nickname from Michter’s Executive Vice President Steve Ziegler for his refusal to release any whiskey until he felt it was just right.

The Louisville distiller plans to keep the barrels originally slated to be bottled this year for one further year of aging. Michter’s Master of Maturation Andrea Wilson stated, “Bourbon enthusiasts often tell us how much they love our 10 Year Bourbon for its depth and complexity.  While we know our Michter’s supporters will be disappointed, just know we are continuing to stay true to our philosophies of who we are as a company and as a brand by always delivering extraordinary whiskey to those who are willing to wait.”

Michter’s 10 Year Bourbon has a suggested retail price of $160 in the United States.

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Highclere Castle Gin Launches Multi-Million Dollar Investment Crowdfund

Highclere Castle, known to millions of fans around the world as “the real Downton Abbey”, is inviting fans to invest in Highclere Castle Gin, one of the fastest growing and most awarded gin brands in the world.

Investors will be invited to attend cocktail masterclasses, exclusive events, both virtual and in person, and top investors may get the exceptionally rare opportunity to stay on Highclere Castle’s grand estate. Investors will appreciate the benefits of ownership in Highclere Castle Gin, including an invite-only cocktail event at Highclere planned for September 2022 for certain tiered investors.

Participation in this investment opportunity starts with a minimum investment of $150 per share. The purpose of the crowdfund capital raise is to invite consumers to participate in the international growth and expansion of Highclere Castle Gin in a meaningful way, allowing them to appreciate future profitability and /or a future liquidity event.

Highclere Castle Gin was launched in 2019 and quickly spread throughout the US, UK and Europe, with e-commerce partners shipping to 40 US states and 27 EU countries.

For more info: https://wefunder.com/highclerecastlegin

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7 in 10 Consumers Would Boycott Product Made In or Imported from Russia

That’s according to a survey by 5WPR, the large public relations agency, which found that 84% of Americans surveyed are feeling the direct impact of inflation, but 74% are still in favor of sanctions against Russia, even if it means higher prices.  In fact, 7 in 10 said they would boycott a product after learning it was produced in or imported from Russia.

And 77% said they are now more inclined to support Ukrainian brands and businesses.  And only 16% of American consumers surveyed oppose boycotts of American companies still operating in Russia. Some 71% said a brand’s decision to cut off ties with Russia to support Ukraine impacted their perception of the brand for the better.

And nearly half of consumers surveyed said donating to Ukraine relief is the most meaningful action a brand can undertake right now — far better than simply issuing a statement.

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