What Arkansans Look for in Buying Wine

When it comes to choosing a wine, Arkansans look to three factors: cost, place of origin and grape variety, according to a survey conducted by the Arkansas Quality Wine program.

The survey was conducted between February and April 2021 to understand consumer wine purchasing and consumption habits and perceptions of the quality of Arkansas-made commercial wines. More than 270 people responded to the survey.

“It’s a sign that wine consumers are becoming more educated about differences among varietals and being more selective,” said Renee Threlfall. “That bodes well for the industry and indicates that we are headed in the right direction in terms of the perception of Arkansas wines.” Threlfall, a food science researcher with the University of Arkansas System Division of Agriculture, is leading the Arkansas Quality Wine program.

Nearly half of respondents — 49% — thought Arkansas wineries produce quality wines, while 91% preferred to purchase wines made with Arkansas-grown grapes. Of those surveyed, 81%t had purchased Arkansas wines.

The survey also found that

— 80 have visited Arkansas wineries,

— 53 thought it important to purchase locally made wine.

“This survey is really an important step for the grape and wine industry in Arkansas,” Threlfall said. “Arkansas grape growers and wine producers can use survey results to improve grape and wine quality perception using targeted marketing strategies.”

The survey is part of the research done by Amanda Fleming, a graduate student in the food science department. Fleming is winemaker at one of the state’s oldest wineries, Post in Altus. The Colorado native took her first wine industry job at Deerfield Ranch Winery in California’s Sonoma County.

“Arkansas wine consumers want to purchase wines made in Arkansas but are inhibited by a perceived lack of quality,” she said. “The work of the Arkansas Quality Wine program is a step to helping the industry produce the best wines it can and helping consumers understand how good Arkansas wines really are.”

Most of the survey respondents, 65%, were female aged 21-70. More than 90% of the respondents were wine consumers, with the remainder being grape growers and/or wine producers.

When it comes to consumption habits:

— 31% drank red and white wine 2-4 times a month

— 38% drank a rose or blush wine less than once a month.

— Slightly more than 89% purchased wine for their own consumption with family and for special occasions.

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Early in Pandemic, Alcohol Users Drank More Often

Over the course of the pandemic, anecdotes about soaring alcohol sales have abounded. A new study shows that the frequency of drinking went up among those who used alcohol, even though the overall prevalence of drinking went down.

The study, led by University of Michigan researcher Megan Patrick, used U.S. national Monitoring the Future data to examine historical rates of drinking, and the contexts in which drinking happened, between 2015 and the early months of the pandemic — April through November 2020.

Patrick, principal investigator of the Monitoring the Future Panel Study, found that the number of young and middle adults who engaged in drinking decreased with the pandemic, but the frequency of alcohol use among drinkers increased.

Similarly, among young adults, the overall percentage reporting any binge drinking in 2020 decreased, but among drinkers, the frequency of binge drinking increased. That is, drinking among the population decreased, but among drinkers, it increased.

The reasons young adults drank also changed: More cited boredom and a need to alleviate tension as their reasons to drink.

“One of the reasons we worry about people drinking to relax and because they’re bored is because those are coping reasons for drinking, and we know that they’re related to risk for later problems,” said Patrick, a research professor in the Survey Research Center at the Institute for Social Research.

“That was why people were really concerned when alcohol sales were going up during the pandemic. Everyone was stressed, and there was concern that increased stress could lead to problematic patterns of drinking, and we see some evidence of that.”

The study was published in the journal Social Science & Medicine.

U-M’s Monitoring the Future, a project funded by the National Institute on Drug Abuse, has surveyed nationally representative samples of 12th-graders annually since 1976. From each sample, approximately 2,450 participants are selected for longitudinal follow-up. Each follow-up survey includes questions about the participants’ alcohol use.

For this study, Patrick and her colleagues used data from survey responses from 2015 through 2020, with 2020 data collected from April-November, just after the nationwide lockdown began.

The respondents fell into two age groups: young adults (19-30) and middle adults (35-55). They were asked about their overall alcohol use over the past 30 days; binge drinking (or how often they had five or more drinks in a row) in the past two weeks; and daily drinking (defined as 20 or more occasions in the last 30 days). Young adults also were asked about where and why they drank.

For young adults, the findings included:

  • The prevalence of any drinking over the past 30 days was stable from 2015-19, ranging between 65.3% and 67.4%, but dropped to 61.9% in 2020.
  • Young adult binge drinking was stable between 2015-19, ranging from 29.5% to 31.1%, but dropped to 26.4% in 2020.
  • Among drinkers, the frequency of drinking in the past 30 days had been decreasing (from 7.4 occasions in 2015 to 6.9 occasions in 2019) but rose back to 7.3 occasions in 2020.
  • Drinking alone ranged between 42.2% to 45.9% between 2015-19 but ticked up to 51.6% in 2020.
  • Drinking at home had ranged from 80.5% to 83.7% between 2015-19 but ticked up to 87.3% in 2020.
  • Drinking to relax or relieve tension had been decreasing, from 68% in 2015 to 63.7% in 2019, but rose to 71.1% in 2020.
  • Drinking for boredom had been stable, ranging from 12.3% to 16.7% between 2015-19, but rose to 29% in 2020.

For middle adults, the findings included:

  • The prevalence of 30-day drinking had increased from 68% in 2015 to 71.6% in 2019 but dropped to 68.6% in 2020.
  • Among drinkers, the frequency of drinking in the past 30 days had been stable from 2015 to 2019, ranging from 9.3 to 9.5 occasions, but rose to 10.9 occasions in 2020.
  • The prevalence of daily drinking was stable between 2015-19, ranging from 9.3% to 9.6%, but increased to 12.1% in 2020.

The researchers underscore alcohol’s impact on people’s health, noting that age-adjusted rates of alcohol-related deaths among U.S. adults have been increasing historically, particularly during middle and later adulthood. Increases in alcohol use during the pandemic may exacerbate alcohol’s negative impact on illness and mortality among this age group.

“Our continuing data collection will allow us to see if these drinking patterns were unique to 2020 or if later phases of the pandemic show similar rates of and reasons for drinking,” Patrick said.

“If we only had data collected immediately before and after the pandemic, any behavior changes we saw could be due to age and developmental effects which we know occur during these life stages. But because MTF has surveyed people at the same ages for decades, we’re actually able to put these pandemic-related changes in historical context.”

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SLIQ Intros Whiskey Frozen Cocktails

Said to be the first Whiskey-based pop to market, Whiskey Frozen Cocktails are joining SLIQ Spirited Ice’s core product lineup along with Rum, Agave and Vodka-based pops.  Each premium pop is made with ingredients that are gluten-free, vegan and kosher and have less than 100 calories and 8% ABV per pop.

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Bud Light Seizes the Moment in San Antonio

Eric Church delivered a major upset to San Antonio country music fans when he canceled his upcoming concert to instead cheer on his beloved UNC Tarheels as they face off against Duke this Saturday.

Needless to say…the “Church choir” wasn’t having it, and neither was Bud Light.  Which is why the beer brand, a major supporter of country music, is going to bring great times to disappointed Texas fans with a special offer this Saturday (April 2), starting at 8 p.m. CT, country music fans 21+ can grab a beer on Bud Light at select River Walk bars. Just because the “Church choir” won’t get their country music fill, doesn’t mean they can’t have fun, a Bud Light spokesperson said. Bars include Elsewhere, Coyote Ugly, Madd Dogs British Pub, Michelinos, Smoke – River Walk, and Thirsty Aztec,

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Jiant to Expand into Virginia

Jiant, based in Los Angeles, said it will expand into Virginia in the coming months.  It currently is distributed in the Southeast in Tennessee, Georgia, and North Carolina.

To support the expansion into the region, Jiant hired Sierra Nevada veteran Eric Rogers as National Accounts Manager to lead the beverage brand’s highly anticipated new chapter in the Southeast.

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Drink Monday Intros a Non-Alc Mezcal

Monday Mezcal is the third non-alcoholic spirit by Drink Monday, solidifying the San Diego brand as a leader in the rapidly expanding no- and low-alcohol beverage category.

“With Monday Mezcal, we have a rare opportunity to surprise and delight two very special groups on the rise with a single spirit – the non-alcoholic community at large, and the agave spirits loving crowd that may, for the first time, have a reason to look over the fence toward a lifestyle using a little less alcohol without taking away flavor or experience,” says Drink Monday CEO and Founder Chris Boyd. “At the end of the day, we want to introduce beautiful drinks to the world without alcohol so people can make their own decisions about the hard stuff without having to compromise on flavor.”

The launch of Monday Mezcal comes at a moment when two key beverage categories are showing strong signs of growth. In alcohol, Tequila and Mezcal sales climbed 30.1% year-over-year and stand as the second fastest-growing spirits category in 2021, according to Distilled Spirits Council of the U.S. In the no- and low-alcohol category, volume has grown 6% and commands a 3.5% share of the global beverage alcohol market, worth just under $10B, up from $7.8B in 2018 according to IWSR.

Additionally, the data analytics firm forecasts that no- and low-alcohol volume will grow by 8% compound annual growth rate (CAGR) between 2021 and 2025, outpacing the growth of alcohol by more than 11x (0.7% CAGR) during that same period.

On the nose, Monday Mezcal opens subtly with florals, fruit, and agave nectar met by campfire smoke and pepper. Fresh citrus and apple on the palate give way to earthy roasted agave, prominent smoke and well-rounded heat. This dry, balanced reposado is undeniably complex, finishing clean with lingering warmth.

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