Dogfish Head, Igloo Partner on a Cooler

Posted on April 5, 2022 by Joel Whitaker

Available now for purchase, The Dogfish Head-inspired limited-edition EcoCool Playmate Elite cooler is made with post-consumer recycled plastic that not only delivers coolness but also supports each brand’s continued efforts in creating more sustainable products and innovations.

Crafted with post-consumer recycled resin that saves discarded plastic yogurt cups and milk jugs from landfills, the iconic Playmate cooler features flourishing nature-inspired artwork paired with Dogfish Head‘s signature green color scheme to bring drinkers closer to the environment as they explore the great outdoors with a cold-one in hand.

As part of the collaboration, Dogfish Head is inviting drinkers to stand up for Mother Nature by participating in an Earth Month sweepstakes for a chance to win a variety of eco-friendly prizes, including the limited-edition Dogfish Head EcoCool Playmate Elite cooler. For every entry, Dogfish Head will donate $1.00 to Keep America Beautiful during their 2022 Great American Cleanup, up to $10,000, with Igloo matching the donation. The sweepstakes will run through April 30. Entry is via http://www.dogfishheadearthmonthsweeps.com.

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Jagermeister Aids LBGTQ+ Safe Space Initiative

Posted on April 5, 2022 by Joel Whitaker

Jägermeister and Stonewall Inn Gives Back Initiative (SIGBI) nd  are launching a nationwide search for the first SIGBI Safe Spaces logo. The winning logo will be provided for use to all certified Safe Spaces across the country.

A survey conducted by SIGBI uncovered that 89% of the LGBTQ+ community believe that most spaces are not aware that LGBTQ+ people feel unsafe, and 97% believe the LGBTQ+ community would benefit from more safe spaces. Through a 10-step process, entertainment venues, food and beverage locations, stores, businesses and other public venues, can become certified as a Safe Space for LGBTQ+ members of the community.

“Safe Spaces uplift LGBTQ+ people by providing a place to celebrate, educate, thrive, work, shop, relax and live freely,” said Stacy Lentz, CEO, SIGBI. “We are excited to open the visual representation of Safe Spaces to the community and look forward to seeing the incredible submissions we receive.”

The logo contest is open from April 4-30, 2022.  Entrants 21+ from across the country can visit https://www.jagermeister.com/en-US/safespaces to submit their logo design, which will be evaluated by an esteemed panel of judges from the LGBTQ+ community:

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Coors Banquet Marks National Beer Day with Special Packaging, Apparel

Posted on April 5, 2022 by Joel Whitaker

Coors Banquet will give beer lovers the chance to Own the Legacy by releasing limited-edition Coors Banquet Legacy Collection packaging and unveiling the Coors Banquet x Huckberry Legacy Line of co-branded apparel on National Beer Day, April 7.

The Legacy Collection includes three iconic, collectable cans paying homage to the brand’s values and rich history.

Each design harkens back to an essential piece of the Coors Banquet story. Plus, Coors Banquet stubby bottles will get a makeover for a limited time with designs highlighting the five generations of brewing tradition that make the beer what it is today. The Legacy Collection is available for purchase just in time for National Beer Day on April 7th – because with the beer dating back to 1873, the history of Coors Banquet is the history of American beer.

Along with the collectible can and bottle designs, the Coors Banquet Legacy Collection will also feature a QR code that unveils an exclusive merchandise collaboration with American-based premium apparel brand Huckberry that is inspired by the special-edition packaging to bring the history and legacy of the beer to modern day. The Coors Banquet x Huckberry Legacy Line includes vintage-inspired shirt, hat and tee designs reflecting the two brands’ rich history and values.

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Bombay Sapphire Sponsors Jean-Michel Basquiat: King Pleasure© Exhibition

Posted on April 5, 2022 by Joel Whitaker

Bombay Sapphire and the Basquiat Estate are proud to announce a partnership, naming the world’s number one premium gin as the “Official Spirits Partner” of the Jean-Michel Basquiat: King Pleasure Exhibition. Known for its longstanding history in heroing diverse voices, visionaries and creative self-expression, Bombay Sapphire will join the Basquiat Estate to celebrate its first-ever family-run exhibit in New York City.  The exhibit opens April 9 at the Starrett Lehigh Building, where over 200 never-before-seen pieces and rarely shown paintings of the artist’s work will be on display.

To crown the partnership and exhibit, BOMBAY SAPPHIRE will honor Basquiat’s formidable vision as an artist, starting with the official cocktail of the Jean-Michel Basquiat: King Pleasure Exhibition, aptly entitled “King Meets Queen.” With Bombay Sapphire recognized as the ultimate canvas for cocktail creativity, the “King Meets Queen” cocktail was inspired by Basquiat’s use of bold colors and sharp lines, featuring Bombay Sapphire gin complemented by pineapple puree, lemon juice, honey and tonic.

For those who are unable to attend the exhibit but still want to experience the majesty of Basquiat’s oeuvre, Bombay Sapphire has also created a trio of collectible ‘Bombay For Real’ Special-Edition cocktail kits on CocktailCourier.com that will launch once a month until July. As “for real” was a signature catchphrase Basquiat used to express enthusiasm, each ‘Bombay For Real’ kit will feature a cocktail recipe from a bartender, inspired by one of Basquiat’s exclusive artworks at the exhibit. The kit will be accompanied by a notecard that showcases a photo of the original work and a quote from the bartender.

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Ardagh Adds 2 Beer Bottles to Online Purchasing

Posted on April 5, 2022 by Joel Whitaker

Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, now offers two new beer bottles, a 12oz long-neck bottle and a 22oz Belgian-style bottle, on its website.

The new glass beer bottles are available for purchase on AGP – North America’s BOB site (BuyOurBottles). The Pinnacle 2.0, a 12-ounce standard North American long-neck bottle with a 26mm Crown/pry-off closure, is available in both bulk and 24-pack cases. The Admiral, a 22-ounce Belgian-style bottle with a 26mm Crown/pry-off closure, is available in both bulk and 12-pack cases. Both bottles are designed and manufactured in the U.S., by AGP – North America out of high-quality amber glass that is 100 percent and endlessly recyclable.

In 2012, AGP – North America launched the BOB site for beer – the first website to offer craft brewers the ability to purchase beer bottles online in pallet quantities, direct from the manufacturer.

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Zamora Expands into Agave Spirits

Posted on April 5, 2022 by Joel Whitaker

Zamora Co. USA said Mezcal San Cosme was joining the company’s portfolio, effective immediately.

Award-winning San Cosme mezcal is produced in Oaxaca, Mexico, from 100% espadín agave that is cooked for three days with mesquite wood in a time-honored conical earthen pit oven, before it’s shredded with a traditional tahona stone wheel. It’s then fermented in oak tanks, double distilled in
copper pot stills, and bottled under an eye-catching and contemporary black and white label.

“We have been searching for some time for the perfect agave spirits that align with our high-standards and meticulous focus on the world’s top-quality ultra-premium products,” says Bill Corbett, CEO of Zamora Co. USA. “Without a doubt, San Cosme is one of the finest mezcals in the category, led by an incredibly passionate and talented team in Oaxaca, the premier region in Mexico for mezcal production. We’re very proud to represent this world-class brand here in the U.S.”

Southern Glazer’s Wine & Spirits will be the distributor.

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