Pabst Blue Ribbon said it is partnering with New York City visual artist Cey Adams to launch National Mural Day on May 7. The partnership will also see Cey reimagine Pabst Blue Ribbon’s signature 12-oz. can and all product packaging this spring.
Available in late March, Cey’s limited edition re-design will cover over 150 million Pabst Blue Ribbon cans, as well as all product packaging, putting original art from Cey in the hands of millions. Cey’s minimalist concept is a contemporary tribute to the brand’s famed iconography and historic blue ribbon seal of quality.
Murals are the most accessible form of art, and National Mural Day will encourage artists, landlords and civic institutions to collaborate on creating new murals in their community.
As part of National Mural Day, Pabst Blue Ribbon will be creating murals in New York City, Philadelphia, Detroit, Nashville, Denver, Charleston, Portland, Washington DC, Los Angeles, Austin, Seattle, Atlanta and other cities.