Fusing Old Hollywood with contemporary design, Bogart Spirits’ art deco-inspired labels are a subtle, nuanced ode to iconic film legend Humphrey Bogart. Bogart Spirits is a partnership between ROK Drinks and the Humphrey Bogart Estate, and its award-winning spirits are hand-made in small batches by artisans at its own craft distillery in California.
The new front label and neck wrap feature an embossed metallic, geometric design reminiscent of a classic Hollywood stage set against a rich, dark color palette.
The back label contains a short biography with essential facts from the multi-faceted life of the Rat Pack founder, along with one of four legendary Bogart quotes about drinking, such as “the whole world is three drinks behind.”
Inside, the flavor-forward taste and smooth finish of each spirit recall the favorite drinks of the man who was named Hollywood’s greatest male screen legend of all time.
“My father was so much more than a film star — he was a U.S. Navy veteran, a master chess player, a scratch golfer, a race-winning sailor, and of course, a man who knew how to appreciate a well-made cocktail,” Stephen Bogart, son of Bogie and Bacall, reminisced. “The new Bogart’s labels are a wonderful tribute to my father. They capture the fullness and complexity of both his life and our award-winning spirits.”
“Since partnering with the Bogart Estate to honor Bogie’s legacy with a line of spirits up to his storied standard, we’ve been thrilled with the response from lifelong fans and liquor aficionados alike,” said Jonathan Kendrick, founder of ROK Drinks.
“Ultimately, we wanted to ensure our growing customer base grasped the many elements behind Bogie beyond his unmatched acting and signature trench coat and fedora. We feel this new design perfectly reflects the full breadth of his essence while making for a striking addition to the modern bar.”