Pennsylvania Liquor Control Board (PLCB) approved grants totaling $1,925,319 for 15 projects to increase the production of Pennsylvania-made malt and brewed beverages and enhance the Pennsylvania beer industry through promotion, marketing, and research-based programs and projects, and to enhance the Pennsylvania wine industry and increase production of Pennsylvania-made wines, Pennsylvania Gov. Tom Wolf said.
Pennsylvania industries have to adopt new ways of doing business in the COVID-19 world, and these grants will provide substantial funding to help two vital parts of our agricultural community not only explore ways of improving production methods, but also boost marketing efforts that reach beyond our borders,” said Gov. Wolf.
Some $498,000 went to GK Visual to produce a 12-episode web series telling Pennsylvania’s craft beer story, and one- to two-minute videos for up to 400 Pennsylvania breweries.
Among the other grant recipients, Greater Philadelphia Tourism & Marketing Corp. received $150,000 to brand the region as a premier destination for craft beer and brewery experiences; Penn State University received $94,341 for a study on high-sulfite producing yeast strains and another $78,603 on hops pelletization.
Temple University received $45,000 to develop a marketing strategy; Visit Luzerne County, $40,500 to develop an enhanced beer trail guide and distribute 20,000 copies of area businesses, tourism partners and adjoining states; The Pennsylvania Cider Guild, $18.875 to increase awareness of local cider and craft beverage industries.