Jel Sert Co., which makes billions of Fla-Vor-Ice and Otter Pops each year, launched of SLIQ Spirited Ice as part of a strategic effort to build an entirely new category of alcohol freezer bars inspired by the rise of hard seltzers and ready-to-drink beverages.
The new 21+ freezer bars were tailor-made to appeal to millennials by combining premium spirits, flavor variety, portion-control, 100 calories or less, 8% ABV, unique packaging and convenience.
The full flavor line-up includes:
- Vodka infused Spirited Ice in Lemonade, Cranberry & Grapefruit, and Blue Raspberry
- Agave infused Spirited Ice in Classic Margarita, Strawberry Margarita, and Mango Margarita
- Rum infused Spirited Ice in Strawberry Daiquiri, Coconut & Lime Daiquiri, and Pineapple Daiquiri
“SLIQ is a modern take on the classic freezer bar, giving our adult customers the alcoholic version of the immensely popular freezable treat they grew up loving,” said Ken Wegner, President of Jel Sert. “When we began the process of creating SLIQ, we knew we wanted to create something exceptional. We applied decades of experience, innovative thinking, and the latest in food and beverage technology with the elements we knew were most important to our adult customers; premium spirits, expansive flavor options, portability, convenience, low-calorie count, and portion-control, all wrapped up in photo-worthy packaging. We didn’t just set out to make the best tasting alcoholic freezer bar on the market, we set out to create a product that would redefine the way people enjoy alcohol, responsibly, and we think SLIQ will do exactly that.”
SLIQ will be manufactured by 21 Holdings, a new division of Jel Sert that will exclusively produce the company’s 21+ items.