O’Neill Vintners & Distillers said Saint Javelin Vodka (SRP: $22.99), a new premium vodka that will go on sale in mid-August. O’Neill will be donating all proceeds to Razom, an organization that is providing critical humanitarian war relief and recovery to the people of Ukraine. In addition, to kick start the campaign, O’Neill will donate $50,000 before the first bottle is sold.
“It has been horrific to watch events unfold on the other side of the world, seeing families being torn apart and lives broken and changed forever,” said Jeff O’Neill, founder/ceo. “Many of us have made small contributions to Ukraine, but I was trying to find a lasting platform that could continue to promote success against a barbaric regime that our children may have had to face later.
‘The name Saint Javelin is no accident as it pays homage to the thousands of anti-tank missiles supplied by the United States that have become an iconic weapon of war. Lightweight but lethal, these javelins have helped the underdog Ukrainians inflict major damage on Moscow’s much-vaunted military and thwart their advance.”
The guiding principle of O’Neill’s spirits division is 100% transparency, 100% of proceeds donated, and 100% dedicated to doing good. The new brand, Saint Javelin, will aim to sell 5,500 cases of vodka in its first year. We will bring weekly updates on our progress including funds contributed and where they went to support the efforts.