The videos explore social scenarios that embody Ole Smoky Moonshine’s carefree message to live in the moment. Stitched together, the six videos create a single narrative in the same house party, following various instigators as we shift from day to night throughout the seasons of the year. Different flavors of moonshine are featured within the videos, along with cocktails and other recipes that showcase the versatility of moonshine and how it can work in any occasion.
The videos will be live on YouTube, Facebook ad Instagram with paid support, targeting millennial consumers (predominantly 25-34) within the “moonshine corridor” where Ole Smoky Moonshine products are available for purchase. You can see the first video in the series here.