Old Estate Rums Enters Direct-to-Consumer Market

Old Estate Rums (Passion Spirits LLC, Miami) launched a home delivery service.  Visitors to the Virgin Islands have enjoyed Botany Bay, Havensight, and Perseverance Bay rums for years.

The brands are small-batched, barrel-aged rums, packaged in old-style barrels.  The company notes that “some rum brands usually use large column stills that strip out much of the flavor. They rely heavily on flavors, sometimes nicknamed spices (hence spiced rum) at the point of bottling. But not Old Estate Rums, (whose) rum provides the true flavor that only 100%-barrel aging offers.”

With the launch of its new U.S. home-delivery option, consumers can experience the real “whiskey of the Virgin Islands” at home, the company said

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