The last 276 bottles of the rare Booker’s Rye Whiskey, which was named “World Whisky of the Year” by Jim Murray’s Whisky Bible 2017, will be made available for sale immediately, with 100% of the company’s proceeds from sales donated to local Feeding America® food banks and Operation BBQ Relief®, two charitable organizations providing much needed food and aid to communities affected by these two storms, Beam Suntory said.
Not available for sale when this acclaimed whiskey launched in May 2016, this limited supply of remaining Booker’s Rye bottles was held back for purposes of future fundraising and charitable support. With thousands of Americans in need, Booker’s Bourbon and the Noe family have decided to use these bottles and their proceeds to help support this critical cause.
“It’s devastating to see our friends down south suffer from the destruction caused by these hurricanes, and I’m humbled by the opportunity to help in any way we can,” said Fred Noe. “Booker’s Rye was one of the greatest experiments of my dad, Booker Noe, and while we sold out of the bottles we offered to the field, we held on to the very last of them to use them in a way that would have meant a lot to Dad. I can’t imagine a better reason or time for their release than this, and I’m proud to honor Dad’s generous spirit in this way.”
Feeding America and Operation BBQ Relief were selected because of the shared connection between the food and beverage industries and the immediate impact each organization makes in providing nourishment to those affected by tragedy.
Booker’s Rye Whiskey was the first-ever rye whiskey to be released from Booker’s Bourbon and is widely considered to be one of the greatest and final experiments of Sixth Generation Beam Master Distiller Booker Noe. Following its very limited release in 2016, Booker’s Rye Whiskey was named “World Whisky of the Year” by Jim Murray’s Whisky Bible 2017 and is considered one of the most highly coveted and collected whiskies of 2016.