PJ Loughran and Jake Vogel introduce Funny Water, a “naturally flavored still water with no bubbles, 3.75% ABV, 80 calories. Funny Water is seeking distributors.
“If you’re not a fan of bubbles and the bloat that often comes with carbonation, wine was essentially the entry point for non-carbonated drinks at 14% ABV. We saw a unique opportunity to create a lower alcohol entry point for a very widely underserved consumer, said Loughran, a veteran of the music festival industry.
It’s available in 12-ounce variety packs featuring Watermelon, Citrus and Cucumber Mint. It’s described as similar to a spa water with alcohol.