With the launch of Nielsen CGA‘s RestauranTrak, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess their weekly performance against their local market, free-of-charge.
“The on-premise has never been more competitive and the margin of success is narrower than ever. We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, senior vp, Nielsen CGA. “We are proud to be the first to bring it to the marketplace for free and completely unbiased and unaffiliated. As the U.S. bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, ultimately helping food service players make the best operational decisions for their staff, customers, investors and business.”
Through Nielsen CGA data, restaurant owners of all sizes will be equipped to make better data-driven business decisions to optimize venue performance and drive growth.
With the ability to integrate the vast majority of POS systems in the U.S., Nielsen CGA’s RestauranTrak is a unique, advanced, data-driven solution. Completely unbiased with no affiliation to any suppliers or distributors, Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under and over-performing metrics on a weekly basis.
Coupled with Nielsen’s off-premise POS measurement, RestauranTrak will provide a full and comprehensive view of Food & Beverage consumption.